The Iterable Growth Marketing Platform

Iterable empowers growth marketers at mid-market and enterprise B2C companies to create world-class user engagement campaigns across all channels. Marketers segment users, build workflows, automate touchpoints and test strategies at scale without engineering support.

User Profiles

User profiles are at the core of the Iterable platform. They can take in any user data or behavioral event, making them immediately available to the rest of the platform. You don’t have to worry about updating database schemas or running SQL queries.

Use Iterable as your CRM of record or connect it to any back-end system or database.


Segmentation lets you understand your user base in real-time, based on any user profile data, behavior or past campaign interaction. Save segments as static lists or dynamic lists that update in real-time with your user base.

You can run standalone segmentations to understand and report on your user base or incorporate them into your campaign workflows.


Workflows automate and give life to your campaigns, while being as simple or sophisticated as you like. Either way, no coding is necessary: you build workflows using our intuitive, drag-and-drop Workflow Designer.

You can incorporate filters, delays, any messaging channel, as well as trigger other workflows and webhooks.


Beautiful templates are key to drive user engagement. Iterable provides visual, drag-and-drop template designers for all message types, or allows you to directly import code from your design team.

Templates support full personalization, logic statements and dynamic data feeds.

A/B Testing

Once your campaigns are running, it’s time to take the next step. Growth marketers know that it’s also very important to test and optimize.

Iterable allows you to A/B test any aspect of your campaigns, run tests with multiple options and automatically pick the winner.


All of the above features (and more) give growth marketers the ability to personalize all user communications, from initial welcome series to reactivation campaigns.

With Iterable, your users will feel like they are getting unique personalized messages on the channels they care about.

What Is Your Role?

These are just some of the features Iterable has for marketers:

  • Real-time results
  • Visual segmentation UI
  • Unlimited segments
  • Unlimited criteria
  • Static lists
  • Dynamic lists
  • Suppression lists
  • CSV and API uploads
  • Drag-and-drop editor
  • Trigger on any data / event
  • Filter on any data / event
  • Delay on any data / event
  • Send any message type
  • Subscribe and unsubscribe
  • Trigger other workflows
  • Trigger any webhook
  • WYSIWYG editor
  • Drag-and-drop editor
  • Device previews
  • Spam content checks
  • Revision history
  • Full personalization
  • Variables and logic
  • Dynamic data feeds
  • Seamless across channels
  • Scheduled blasts
  • Triggered campaigns
  • Transactional campaigns
  • Personalized time zones
  • Purchase attribution
  • Custom conversion attribution
  • Test anything
  • Unlimited variations
  • Auto-select winner
  • Supports all campaign types
  • Metrics by variation
  • Real-time metrics
  • Metrics by segment
  • Metrics geo-map
  • Aggregate metrics
  • Click heatmap
  • Campaign calendar
  • Device breakdown

These are just some of the features Iterable has for engineers:

  • Campaigns
  • Commerce
  • Email
  • Events
  • Exports
  • Lists
  • Push notifications
  • Users
  • Workflows
  • Segment (2-way)
  • mParticle
  • Magento
  • Mixpanel
  • Google Analytics
  • Webhooks
  • Dedicated IPs
  • DKIM
  • SPF
  • White-label links domain
  • Message send
  • Subscribe / unsubscribe
  • Filter on any data / event
  • Trigger on any data / event
  • Delay on any data / event
  • Trigger other workflows
  • Trigger webhooks
  • A/B/x splits
  • Handlebars JS logic
  • JSON data feeds
  • Looping
  • Device previews
  • Spam content checks
  • Revision history

What Is Your Industry?

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