The Forrester Wave™: CCCM

Seamless Cross-Channel Customer Engagement

World-class customer experiences start with the five key components of growth marketing success: audience identification, flexible data integration, lifecycle campaign composition, behavior-based personalization and performance optimization.


Audience Identification

Understand every customer’s unique characteristics and preferences by storing hundreds of demographic and custom event data fields for each user profile. Dynamically segment your subscribers for highly targeted campaigns, then create lookalike audiences and retarget users on social media.

Flexible Data Integration

Leverage all your subscribers’ demographic, behavioral and event data—both internal and from third parties—in real time to trigger personalized messaging and campaigns.

Iterable’s flexible data model, modern APIs and universal webhooks retrieve information from any source at virtually unlimited scale.


Lifecycle Campaign Composition

Design sophisticated marketing campaigns, and trigger relevant messaging across email, mobile push, SMS, in-app, web push, direct mail, social retargeting and more.

Iterable’s drag-and-drop Workflow Studio allows you to add filters, schedule delays, automate triggers and activate messaging in a single platform


Behavior-Based Personalization

Facilitate interactive conversations with each individual customer by creating highly targeted messaging that is unique to them, in that moment, wherever they are.

Build personalized, dynamic content with Iterable’s easy-to-use template builder, advanced handlebars logic, data feeds, and standardized snippets.


Performance Optimization

Iterable Insights is designed to help you visualize your campaigns, track your performance, and iterate quickly. Choose from several different chart types, provide a running list of campaigns and maximize your campaign success with custom reports and dashboards.

Experiments improve critical campaign metrics through robust A/B testing and multivariate tests that auto-select the winning content to boost opens, clicks and conversions.


Maximize Your Engagement

The Total Economic Impact of Iterable


Watch Product Video

Watch Now

Convert Abandoned Carts Into Cash