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Meet Iterable.

Our Evolving Story

To understand the Iterable story, look no further than to those who authored it. From day one, our founders recognized that Iterable’s core purpose revolved around people—to enrich the relationships between consumers and brands, to empower the marketers who create experiences, and to unite a team of people capable of bringing such a vision to life. These are the key moments that have defined Iterable and continue guiding us along our journey.


Our Mission

“Iterable connects people with products that bring them joy.”


Authenticity, connection and joy—the key components of a memorable experience. These are the pillars upon which we’ve developed our platform since our founding. Our services enable marketers to put forth their authentic selves into their work and build meaningful relationships with each and every one of their customers. It’s through these connections that joy transpires; the joy of knowing that the brands they trust truly understand them and work toward serving their needs as individuals.

Leadership Team

Andrew Boni

Co-founder & CEO

Co-founded Iterable in 2013, and has served as CEO since 2021. Prior to Iterable, Andrew worked on Google’s Strategic Partnerships team. Graduated with a B.S. in Computer Science from Boston College.

Jeff Samuels

Chief Operating Officer

Joined Iterable in 2019. Previously served as VP and CMO of Cisco Security (Cisco’s $2 Billion+ security business), and CMO at OpenDNS. Over 20 years of leading go-to-market strategy execution and business operations. BA from Columbia University.

Will Johnson

Chief Financial Officer

Has served as Iterable’s CFO since 2019. Previously CFO at Inkling and GuideSpark, and held leadership roles at Workday and IBM. Prior experience as a venture investor in a variety of enterprise software, SaaS, security, IT infrastructure and internet businesses. MBA from University of Michigan and B.S. from University of California, Berkeley.

Bobby Jaffari

Chief Revenue Officer

Joined Iterable in 2022. Previously President, Americas at Freshworks, and held Sales and Revenue leadership positions at Satmetrix, Hightail, and Cisco. Highly accomplished revenue leader with over 20 years of experience in sales and business development in SaaS and cloud software. BA from San Jose State University.

Adriana Gil Miner

Chief Marketing Officer

Joined Iterable in 2021. Previously CMO at Qumulo and Artefact, and held leadership positions at Tableau, Weber Shandwick, and American Express. 20+ years of experience in high growth marketing executive roles. MC from University of Washington and BA from Universidad del Zulia.

Bela Stepanova

SVP of Product

Joined Iterable in 2020. Previously Sr. Director of Product at Box, with Product and Engineering experience at Accenture and Random Walk Computing. Expertise in B2B product development and design. BA in Computer Science from University of California, Berkeley.

Sejal Patel Daswani

Chief People Officer

Joined Iterable in 2022. Previously led HR organization at Sunrun. Over two decades of experience as a people executive in the technology, sustainable energy, fintech, and healthcare sectors with experience scaling Fortune 500s. Received MPA from Harvard University, MIA in International Business and BA from Columbia University

Bill Press

SVP of Engineering

Joined Iterable in 2020. Previously SVP of Engineering at Optimizely, and Software Engineering Director at Salesforce. Over 15 years of experience leading engineering and technology teams to deploy high ROI releases and high-impact infrastructure improvements. Doctorate in Computation from Caltech and Sc.B with Honors from Brown University.

Sanam Saaber

SVP, General Counsel

Joined Iterable in 2020. Previously General Counsel and Interim COO at DFINITY and VP, Legal at Box. Over 15 years of experience as legal executive and start-up advisor, with expertise in SAAS, Cloud, Blockchain, Security and Compliance, Privacy, and more. MS from Stanford University, JD at UC Davis — School of Law, and BS from UCLA.

Krishnakanth Reddy

SVP of Customer Success

Joined Iterable in 2018. Previously leadership roles at Autopilot, Marketo, and IBM. 15 years building, scaling, and leading high-performance customer success teams to improve customer experience and drive business growth. MS from North Carolina State Univeristy and BS from Georgia Institute of Technology.

Vasu Kohli

Chief Information Security Officer

Joined Iterable in 2020, and has served as CISO since 2022. Before Iterable, led risk management and compliance as Sr. Director, Information Security, and GRC Leader, at Palo Alto Networks. Over 15 yeras of experience in security, risk management, and informatino technology. BS in Mathematics from San Jose State University.

Markita Jack

VP of Diversity, Equity, and Inclusion

Joined Iterable in 2021. Previously SVP of DEI with First Horizon Corp. Served in human resources leadership for the past 17 years leading transformational teams in banking industry. MBA and BA from Bethel University.

Humans of Iterable

Our Core Values

We act with integrity and operate as reliable sources of expertise for our clients, partners and those who rely on us to meet their goals.

We proactively look for areas to improve ourselves and our work even as challenges or plateaus inevitably arise.

We are human and encourage health, happiness and the presence of energized focus and flow in both our professional and personal lives.

We practice self-improvement, empathy toward others and own up to mistakes to build accountability and strengthen relationships.


San Francisco Office San Francisco Denver Office Denver New York Office New York London Office London

San Francisco, CA

71 Stevenson St, #300
San Francisco, CA 94105

2021 Bay Area Best Places to Work

Denver, CO

1700 Broadway, Suite 1220
Denver, CO 80290

2021 Best Places to Work in Colorado

New York, NY

45 W 27th St. 9th Floor
New York, NY 10001

London, UK

5 New Street Square
London EC4A 3TW

Culture Without Borders

We believe contributions aren’t bound by location. Employees from all over the world have helped foster an inclusive remote work culture. Together, we’ve been building the operations, processes and supporting structures that ensure our remote teams are empowered to thrive in the same collaborative and visible team environments as our physical office locations. Read more from our remote employees in this blog post.