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Meet Iterable.

Our Evolving Story

To understand the Iterable story, look no further than to those who authored it. From day one, our founders recognised that Iterable’s core purpose revolved around people – to enrich the relationships between consumers and brands, to empower the marketers who create experiences and to unite a team of people capable of bringing such a vision to life. These are the key moments that have defined Iterable and continue guiding us along our journey.


Our Mission

“Iterable connects people with products that bring them joy.”


Authenticity, connection and joy – the key components of a memorable experience. These are the pillars upon which we’ve developed our platform since our founding. Our services enable marketers to put forth their authentic selves into their work and build meaningful relationships with each and every one of their customers. It’s through these connections that joy transpires; the joy of knowing that the brands they trust truly understand them and work towards serving their needs as individuals.

Leadership Team

Andrew Boni

Co-founder & CEO

With experience working at Google on AdSense, Andrew is the co-founder and CEO of Iterable. He studied Computer Science and Business at Boston College.

Jeff Samuels

Chief Operating Officer

Previously served as the go-to-market veteran, Global Vice President at OpenDNS, Cisco’s multi-billion-dollar security business.

Will Johnson

Chief Financial Officer

Previously CFO at Inkling and GuideSpark. Also served in leadership roles at Workday and IBM. MBA from University of Michigan.

Adriana Gil Miner

Chief Marketing Officer

Joined Iterable in 2021. Previously CMO at Qumulo and Artefact, and held leadership positions at Tableau, Weber Shandwick, and American Express. 20+ years of experience in high growth marketing executive roles. MC from University of Washington and BA from Universidad del Zulia.

Vasu Kohli

Chief Information Security Officer

Joined Iterable in 2020, and has served as CISO since 2022. Before Iterable, led risk management and compliance as Sr. Director, Information Security, and GRC Leader, at Palo Alto Networks. Over 15 yeras of experience in security, risk management, and informatino technology. BS in Mathematics from San Jose State University.

Sara Riedl

VP of People

Previously at Funding Circle, Google and Skimlinks. Has spent the last ten years in different people leadership roles. MA in International Business from the University of Economics, Vienna, Austria.

Markita Jack

Head of Diversity, Equity and Inclusion

Previously SVP of DEI with First Horizon Corp. Served in human resources leadership for the past 17 years, leading transformational teams. She holds an MBA from Bethel University.

Bela Stepanova

VP of Product

Previously at Box, Accenture. Spent the last 13 years building B2B products used by millions of users today. BA in Computer Science from the University of California, Berkeley.

Bill Press

SVP of Engineering

Previously held leadership positions at Optimizely, Salesforce and Oracle. He earned his PhD in Computation and Neural Systems at Caltech.

Jan Zeman

SVP of Sales, Americas

Previously served in sales leadership at Medallia, Oracle and Responsys. He earned his BSFS in International Economics from Georgetown University.

Mike McGuire

VP of Sales, EMEA

Previously held sales leadership positions at Salesforce Marketing Cloud. He earned his MSc in Business at University College Dublin and his BBS (Hons) at Dublin Institute of Technology.

Sanam Saaber

General Counsel

Previously held leadership positions at DFINITY and Box. She earned her BS in Biology from UCLA, MS in Biological Sciences from Stanford University and JD from UC Davis School of Law.

Krishnakanth Reddy

VP of Customer Success

Previously worked at Autopilot, Marketo and IBM. Has spent the last ten years in the marketing automation space focused on creating great customer experiences.

Tristan Tao

VP of Solutions

Previously co-founded and served as the CTO of a venture backed data science ed-tech company. He earned his BA in Computer Science and Statistics from the University of California, Berkeley.

Ryan Flynn

VP of Professional Services

Previously VP of Services/Success/Support at ZOLL, Kapost, Schneider Electric and multiple tech startups. BS in Business and Information Systems from Colorado State.

Dan Brayton

VP of Revenue Operations

Previously served in Sales Ops at ServiceMax and MomentFeed. He earned his BA in Business Management from the University of Colorado, Boulder.

Humans of Iterable

Our Core Values

We act with integrity and operate as reliable sources of expertise for our clients, partners and those who rely on us to meet their goals.

We proactively look for areas to improve ourselves and our work even as challenges or plateaus inevitably arise.

We are human and encourage health, happiness and the presence of energised focus and flow in both our professional and personal lives.

We practise self-improvement and empathy towards others and own up to mistakes to build accountability and strengthen relationships.


San Francisco Office San Francisco Denver Office Denver New York Office New York London Office London

San Francisco, CA

71 Stevenson St, #300
San Francisco, CA 94105

2021 Bay Area Best Places to Work

Denver, CO

1515 Arapahoe Street, Tower 3, Suite 800
Denver, CO 80202

2021 Best Places to Work in Colorado

New York, NY

45 W 27th St. 9th Floor
New York, NY 10001

London, UK

5 New Street Square
London EC4A 3TW

Culture Without Borders

We believe contributions aren’t bound by location. Employees from all over the world have helped foster an inclusive remote work culture. Together, we’ve been building the operations, processes and supporting structures that ensure our remote teams are empowered to thrive in the same collaborative and visible team environments as our physical office locations. Read more from our remote employees in this blog post.