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Meet Iterable.

Our Story

Iterable’s core purpose has always revolved around people—enriching the relationships between consumers and brands, empowering the marketers who create experiences, and uniting a team of people capable of bringing such a vision to life. These are the key moments that have defined Iterable and continue to guide us along our journey.

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Our Mission

“Iterable connects people with products that bring them joy.”

Authenticity, connection, and joy—the key components of a memorable experience. Since our founding, these are the pillars upon which we’ve developed our platform. Our services enable marketers to put their authentic selves into their work and build meaningful relationships with each and every one of their customers. These are the connections that foster joy.

Leadership Team

Andrew Boni

Co-founder & CEO

With experience working at Google on AdSense, Andrew is the co-founder and CEO of Iterable. He studied Computer Science and Business at Boston College.

Jeff Samuels

Chief Operating Officer

Previously served as the go-to-market veteran, Global Vice President at OpenDNS, Cisco’s multi-billion-dollar security business.

Will Johnson

Chief Financial Officer

Previously CFO at Inkling and GuideSpark. Also served in leadership roles at Workday and IBM. MBA from University of Michigan.

Adriana Gil Miner

Chief Marketing Officer

Joined Iterable in 2021. Previously CMO at Qumulo and Artefact, and held leadership positions at Tableau, Weber Shandwick, and American Express. 20+ years of experience in high growth marketing executive roles. MC from University of Washington and BA from Universidad del Zulia.

Bela Stepanova

VP of Product

Previously at Box, Accenture. Spent the last 13 years building B2B products used by millions of users today. BA in Computer Science from the University of California, Berkeley.

Sanam Saaber

General Counsel

Previously held leadership positions at DFINITY and Box. She earned her BS in Biology from UCLA, MS in Biological Sciences from Stanford University and JD from UC Davis School of Law.

Vasu Kohli

Chief Information Security Officer

Joined Iterable in 2020, and has served as CISO since 2022. Before Iterable, led risk management and compliance as Sr. Director, Information Security, and GRC Leader, at Palo Alto Networks. Over 15 years of experience in security, risk management, and information technology. BS in Mathematics from San Jose State University.

Samya DasSarma

SVP of Engineering

Joined Iterable in 2024. Previously Vice President of Engineering at Box. 25 years of experience in software development and leadership with Medallia, Twitter and Juniper Networks. Bachelors in Computer Science and Engineering from Indian Institute of Technology, Guwahati.

Heather Blank

SVP of GTM Strategy and Partnerships

Joined Iterable in 2024 following a two-year advisory stint. Previously held senior leadership roles at Responsys and Datalogix (both acquired by Oracle) and MediaMath. 25+ years of experience in driving GTM and Product Strategy for high growth MarTech and AdTech SaaS companies. BA from University of Arizona.

Our Core Values

We act with integrity and operate as reliable sources of expertise for our clients, partners and those who rely on us to meet their goals.

We proactively look for areas to improve ourselves and our work even as challenges or plateaus inevitably arise.

We are human and encourage health, happiness and the presence of energised focus and flow in both our professional and personal lives.

We practise self-improvement and empathy towards others and own up to mistakes to build accountability and strengthen relationships.

Discover What Makes Iterable a Best Place to Work

 

We believe contributions aren’t bound by location. Employees from all over the world have helped foster an inclusive remote work culture. Together, we’ve been building the operations, processes, and supporting structures that ensure our remote teams are empowered to thrive in the same collaborative and visible team environments as our physical office locations. Read more from our remote employees in this blog post.

Offices

San Francisco, CA
201 Spear Street, Suite 1050
San Francisco, CA 94105

New York, NY
58 W 40th, 16th Floor
New York, NY 10018

Denver, CO
1700 N Broadway, Suite 1220
Denver, CO 80290

London, UK
186 Shoreditch High Street,
London, E1 6HU

Sydney, NSW
The Commons, 388 George St.
Sydney, NSW 2000