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Workflow Studio

Create the inroads of engagement and unforgettable experiences.

Dream it, think it, frame it, do it. Design sophisticated, interaction-based journeys that respond to your customers’ every move inside Workflow Studio. Plot the course, deliver the content and grow engagement as experiences unfold.

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Synchronise Messaging Across Channels

Workflow Studio is an easy-to-use, drag-and-drop campaign creation interface that automates message coordination seamlessly across channels: email, mobile (push, in-app, SMS), web push, social and direct mail. Launch tailored messaging across different channels and enhance engagement along every step of the customer journey.

Build Campaigns That Engage Throughout the Entire Customer Journey

Design the journey, build the campaigns and automate customer progression from first capture to repeat conversion. Workflow logic interprets your customers’ actions, behaviours and preferences before guiding them towards the next best step of their journeys.

Send the Right Message at the Right Time to the Right Person

Workflow Studio has built-in intelligence to ensure you’re delivering the right messages, to the right people, every time. Advanced segmentation and filtering capabilities enable you to granularly target customers with relevant communications. With Iterable you don’t need to wonder what’s possible – if you can dream it, you can build it.

Evaluate Detailed Analytics

See detailed message performance analytics inside Workflow Studio to fine-tune communications that delight customers and drive success. Workflow Studio offers multiple tools for evaluating the ins and outs of messaging effectiveness: adjust message-level resonance, calibrate Workflow progression, measure campaign proficiency and assess lifecycle efficacy holistically.

Streamline Your Marketing Processes

Your business is unique and your marketing is, too. Workflow Webhooks seamlessly connect to the different technologies and processes powering marketing operations to keep data flowing throughout your stack. Application flexibility means marketing versatility: share data with BI tools, integrate with NPS tools, trigger actions in Zapier, automate phone calls with Twilio, send data back to your servers and much more.

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See all this and more. Get a full demo of our platform.

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Seamless Team Collaboration

Create the collaborative environment that suits your organisation in a matter of clicks. Define the key roles, permissions and levels of platform access that empower different user teams to thrive.

Drag-and-Drop Interface

An intuitive drag-and-drop interface enables marketers to design, build, launch and test cross-channel campaigns as easily as arranging items on your favourite device.

Real-Time Editing & Messaging

Make instantaneous workflow changes with real-time editing capabilities. Remove friction and create new paths and experiments, all with a constant view of campaign performance.