Define specific audiences using our real-time segmentation capabilities. Segment an audience based on granular attributes of customer interaction details to create dynamic audience segments for your targeted messages. Build the audiences, tailor the campaigns and bring them to life inside Workflow Studio.
Extended email reach, deeper customer connections.
Design sophisticated email campaigns spanning the entire lifecycle. From warm welcomes, interest-piquing promotions to rousing re-engagement messages, freely create the dynamic emails that earn the clicks and loyalty you’re after.
Send highly targeted and personalised messages to every one of your customers. Data-driven segmentation, workflow progression and dynamic content delivery ensure every message is unique to every individual’s current experience. Your customers’ data automatically populates message templates with specific content of interest, related items of interest through data feeds and personalised recommendations with Catalog.
Snippets eliminate the challenge of managing content consistency across your campaigns. From headers to calls-to-action, footers and more, Snippets are an efficient way to create reusable content blocks across your campaigns. Instead of manually editing repeating content on a template-by-template basis, edit changes once and enable them everywhere.
Send interactive emails that engage your customers with Google AMP for Email. Now your customers can engage directly with in-message content like they would your website or app. Whether it’s filling in forms, booking trips, browsing through carousels or more, the message experience is always responsive and real-time.
Catalog creates relevant content, offers and product recommendations without engineering or data-science support. Build dynamic Collections of similar content out of vast product data sets that you can easily insert into. Created in only minutes, it’s a marketer-friendly way to deliver highly personalised content experiences at database-wide scale.
Quickly launch A/B and multivariate tests for any active campaign from our experiments dashboard. You control the test group sizes, experiment lengths and elements being tested. After reaching your desired confidence levels, see the variant-specific result metrics or automatically apply winning elements to your broader campaigns. Within Workflow Studio you can A/B test each stage of the customer journey and optimise every Workflow step for the best possible experience.
We’ve assembled a best-in-class, in-house deliverability team of experts who help you maximise your email programme’s reach. We’ll help you implement the strategic initiatives and tactical best practices that increase your brand’s sending reputation, improve inbox placement and boost overall email ROI.
Static and Dynamic Audience Management
Confidently segment and tailor relationships with customers even as your audience grows. Dynamic segmentation enables you to easily update audiences in real time as behaviour and attributes change.
Email Reputation At Scale
Build and maintain a stellar email-sending reputation with a dedicated IP and achieve best-in-class deliverability. Our team of deliverability experts is here to help get your email to customers’ inboxes.
Your Templates, Your Way
Design eye-catching emails and let your brand shine. Whether you prefer coding emails in HTML or building them visually using drag-and-drop, you have full creative control over the email creation experience.