News & Media
Learn more about Iterable’s role in the evolving marketing technology landscape. Find our latest news & media coverage below—everything from major company announcements to newsworthy press mentions.
Press Archives
Not ‘phoning it in’: Iterable’s new tools help marketers harness the power of SMS
November 10, 2022by Taryn Plumb
November 10, 2022by Taryn Plumb
Iterable Recognized as a 2022 Gartner® Peer Insights™ Customers’ Choice for MultiChannel Marketing Hubs
January 4, 2023by Iterable
January 4, 2023by Iterable
Iterable Announces 2022 Expie Award Winners in San Francisco at Activate Summit North America
September 8, 2022by Iterable
September 8, 2022by Iterable
Iterable optimizes AI to hyper-personalize marketing and predict future purchases
August 9, 2022by Taryn Plumb
August 9, 2022by Taryn Plumb
Iterable and Out in Tech Partner to Increase Opportunities for LGBTQ+ Tech Talent
January 10, 2022by Iterable Newsroom
January 10, 2022by Iterable Newsroom
Iterable Surpasses $100 Million in Annual Recurring Revenue Driving the Next Generation of Customer Engagement
October 12, 2021by Iterable
October 12, 2021by Iterable
Iterable Expands Board of Directors with Confluent CMO Stephanie Buscemi
September 16, 2021by Iterable
September 16, 2021by Iterable
Iterable Hires Markita Jack as Head of Diversity, Equity, and Inclusion to Further Its Vision of People-First Culture
August 19, 2021by Press Release
August 19, 2021by Press Release
Hiring and Coaching Successful Sales Talent with Iterable SVP Jan Zeman
July 12, 2021by Joubin Mirzadegan
July 12, 2021by Joubin Mirzadegan
VC Firm CRV Snags Salesforce Ventures’ Longtime Leader As Newest Partner
June 23, 2021by Alex Konrad
June 23, 2021by Alex Konrad
Iterable raises $200M at $2B valuation for its AI-powered marketing platform
June 15, 2021by Maria Deutscher
June 15, 2021by Maria Deutscher
Iterable Closes $200 Million in Growth Funding at $2 Billion Valuation to Galvanize a New Era of Empathy-Driven Customer Experiences
June 15, 2021by Iterable Communications Team
June 15, 2021by Iterable Communications Team
Iterable Expands Leadership Team to Power Empathy-Driven Customer Experiences
March 17, 2021by Iterable
March 17, 2021by Iterable
What Marketers Need to Know About Virginia’s Consumer Data Protection Act
March 15, 2021by Dom Nicastro
March 15, 2021by Dom Nicastro
Following Axonius Unicorn Valuation, YL Ventures Sells Its Stake to IPO-Focused Investors for $270 Million
March 9, 2021by Elle Nadal
March 9, 2021by Elle Nadal
Non-essential shops could reopen from lockdown 3.0 as early as April 12
February 22, 2021by Chloe Rigby
February 22, 2021by Chloe Rigby
Survey: 91% of marketers plan to continue trust-building
February 17, 2021by ANA SmartBrief on Marketing Leadership (Pickup)
February 17, 2021by ANA SmartBrief on Marketing Leadership (Pickup)
Brand marketers stick to trust-building strategies forged in 2020’s fires, study finds
February 16, 2021by Robert Williams
February 16, 2021by Robert Williams
Looking at disruptive yet inevitable martech trends: Friday’s daily brief
February 12, 2021by Kim Davis
February 12, 2021by Kim Davis
Study: Brands Move Toward Adopting CDPs, With Email Top-5 App Function
February 10, 2021by Ray Schultz
February 10, 2021by Ray Schultz
Is 2021 the Year of Customer Acquisition or Customer Retention?
January 29, 2021by Jonathan Crossfield
January 29, 2021by Jonathan Crossfield
Sara Riedl of Iterable: Emotional Intelligence; What It Is, Why It Is So Essential, And How We Can Increase It
January 13, 2021by Parveen Panwar
January 13, 2021by Parveen Panwar
Mailchimp is betting that you’d like brands to text you a lot more
January 11, 2021by Steven Melendez
January 11, 2021by Steven Melendez
16 customer relationship management firms taking on Salesforce and Microsoft that experts say to watch in 2021
December 30, 2020by Paayal Zaveri
December 30, 2020by Paayal Zaveri
Martech Marching Orders: Apps And Customer Acquisition Are High On The 2021 Priority List
December 15, 2020by Ray Schultz
December 15, 2020by Ray Schultz
Iterable Debuts Tool To Measure Consumer Sentiment Through Email Clicks, Mobile Push Opens
December 11, 2020by Ray Schultz
December 11, 2020by Ray Schultz
What Does Exceptional Customer Service Look Like in a Post-COVID World?
December 2, 2020by Scott Clark
December 2, 2020by Scott Clark
83% of shoppers more likely to buy from a brand they’re connected to, survey shows
November 30, 2020by Jamie Herzlich
November 30, 2020by Jamie Herzlich
Changes to customer behaviour that brands need to pay attention to as we approach the holiday season
November 14, 2020by Adrian Swinscoe
November 14, 2020by Adrian Swinscoe
90% Open Rate? It’s Time to Invest in an eCommerce SMS Marketing Strategy
November 13, 2020by Nicole Blanckenberg
November 13, 2020by Nicole Blanckenberg
Giving the gift of empathy: 3 tips for marketers to connect deeply with customers
November 12, 2020by Bob Thompson
November 12, 2020by Bob Thompson
3 Mobile Marketing Strategies To Keep Fashion Retailers Relevant During COVID-19
December 11, 2020by Lisa Johnston
December 11, 2020by Lisa Johnston
Screenbusters vs. Doorbusters: The Who, What, Where, How Holiday Debate
October 30, 2020by Liz Weinsten
October 30, 2020by Liz Weinsten
Changes To Customer Behavior That Brands Need To Pay Attention To As We Approach The Holiday Season
October 15, 2020by Adrian Swinscoe
October 15, 2020by Adrian Swinscoe
Holiday Shopping 2020: 5 Ways It Will be Different, and How Retailers Are Responding to Drive Business
October 14, 2020by Joan Verdon
October 14, 2020by Joan Verdon
E-commerce is here to stay, as long as retailers connect with consumers at the right time
October 12, 2020by Adrian Swinscoe
October 12, 2020by Adrian Swinscoe
Prime Day Starts at Midnight. Here’s What to Expect for Amazon’s Stock.
October 11, 2020by Teresa Rivas
October 11, 2020by Teresa Rivas
Shopping With Feeling: Consumers Demand Empathy From Brands During Buildup To Holidays
October 7, 2020by Ray Schultz
October 7, 2020by Ray Schultz
Another Reason for a Lukewarm Holiday Season: Shoppers Are Bummed Out
September 29, 2020by Robert Klara
September 29, 2020by Robert Klara
Companies are getting creative onboarding new hires working from home
September 13, 2020by Niki Simonutti
September 13, 2020by Niki Simonutti
5 Common Mistakes to Avoid While Building a Holistic Customer Experience Strategy
September 1, 2020by Scott Clark
September 1, 2020by Scott Clark
Tasha Reasor of Iterable: “Turn to data to become a more effective marketer”
August 10, 2020by Yitzi Weiner + Kage Spatz
August 10, 2020by Yitzi Weiner + Kage Spatz
What I’ve learned from consulting 300+ companies on their product tech stack
August 6, 2020by Ross Walker
August 6, 2020by Ross Walker
Why delivery services are increasingly expanding into non-food categories
July 23, 2020by Gabriela Barkho
July 23, 2020by Gabriela Barkho
Empathy Is the Intersection Between User, Customer and Employee Experience
July 20, 2020by Scott Clark
July 20, 2020by Scott Clark
CRV Has Closed its Newest Fund with the Same Amount as its Previous Fund; ‘We’re Making a Statement’
July 16, 2020by Connie Loizos
July 16, 2020by Connie Loizos
On Average, US Adults Will Spent 88% of Their Mobile Time within Applications
July 15, 2020by Arooj Ahmed
July 15, 2020by Arooj Ahmed
The Majority of Americans’ Mobile Time Spent Takes Place in Appsobile Time within Applications
July 9, 2020by Yory Wermser
July 9, 2020by Yory Wermser
Attention Marketers And Customer Experience Leaders: Here is how the coronavirus pandemic is changing customer behaviour
June 15, 2020by Adrian Swinscoe
June 15, 2020by Adrian Swinscoe
Episode 69 – (Interview) with Michael Huard, a Content Marketing Manager at Iterable
May 26, 2020by Rob Gallo
May 26, 2020by Rob Gallo
Key insights: Agile marketing adoption, when data doesn’t sing with CX, opportunities lost, ecommerce rises again
May 16, 2020by Kamaljeet Kalsi
May 16, 2020by Kamaljeet Kalsi
Attention Marketers And Customer Experience Leaders: Here Is How The Coronavirus Pandemic Is Changing Customer Behavior
April 28, 2020by Adrian Swinscoe
April 28, 2020by Adrian Swinscoe
Key insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more
April 25, 2020by Kamaljeet Kalsi
April 25, 2020by Kamaljeet Kalsi
DTC brands are partnering up to create communities (and save on customer acquisition costs)
April 22, 2020by Gabriela Barkho
April 22, 2020by Gabriela Barkho
Political Content on Social Media 2020: Rules of Audience Engagement for Commercial Advertisers During an Election Year
March 18, 2020by Jasmine Enberg
March 18, 2020by Jasmine Enberg
“CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers
January 16, 2020by Jennifer Cannon
January 16, 2020by Jennifer Cannon
Iterable raises $60 million to optimize omnichannel campaigns with AI
December 10, 2019by Kyle Wiggers
December 10, 2019by Kyle Wiggers
Iterable, founded by an ex-Twitter engineer, nabs $60M for cross-channel growth marketing tools
December 10, 2019by Ingrid Lunden
December 10, 2019by Ingrid Lunden
A martech startup just raised $60 million. Here’s how it plans to use the funding to take on Salesforce and Oracle.
December 10, 2019by Lucia Moses
December 10, 2019by Lucia Moses
Marketing Lessons from Top Retailers vs. Fastest Growing Ones
November 11, 2019by Heidi Tolliver-Walker
November 11, 2019by Heidi Tolliver-Walker
31 Simple Daily Habits That Separate High Achievers From Everyone Else
November 11, 2019by Christina DesMarais
November 11, 2019by Christina DesMarais
The Best Black Friday Strategies: What Today’s Fastest-Growing Brands Are Doing to Boost ROI
November 7, 2019by Jonathan Crowl
November 7, 2019by Jonathan Crowl
Can Email Save Journalism? Yes, If Publishers Get Better At It, Study Says
October 18, 2019by Ray Schultz
October 18, 2019by Ray Schultz
Iterable Releases New First-of-its-Kind Cross-Channel Marketing Individualization Solution
September 12, 2019by Iterable
September 12, 2019by Iterable
Iterable Takes First Step to Expand International Operations With London Office
October 11, 2019by Iterable
October 11, 2019by Iterable
How the Right Marketing Technology Stack Changes Consumer Behavior: Q&A With Fender’s Matt Annerino
October 9, 2019by Neha Pradhan
October 9, 2019by Neha Pradhan
Iterable Announces New Metadata-Driven Personalization Feature
September 25, 2019by Anna Birna Turner
September 25, 2019by Anna Birna Turner
Marketing Lessons from Top Retailers vs. Fastest Growing Ones
September 25, 2019by Heidi Tolliver-Walker
September 25, 2019by Heidi Tolliver-Walker
Iterable Releases New First-of-its-Kind Cross-Channel Marketing Individualization Solution
September 16, 2019by Richard Carufel
September 16, 2019by Richard Carufel
Tech companies from elsewhere will help drive Denver Startup Week 2019
September 13, 2019by Joe Rubino
September 13, 2019by Joe Rubino
Iterable Launches Catalog for Cross-Channel Marketing Personalization
September 12, 2019by Leonard Klie
September 12, 2019by Leonard Klie
Iterable Releases New First-of-its-Kind Cross-Channel Marketing Individualization Solution
September 12, 2019by Sudipto Ghosh
September 12, 2019by Sudipto Ghosh
Data privacy: What should marketers be doing to prepare for regulation?
September 10, 2019by Charlie Braithwaite
September 10, 2019by Charlie Braithwaite
Iterable lands $50M Series C investment to expand cross-channel marketing platform
March 20, 2019by Ron Miller
March 20, 2019by Ron Miller
Marketer Iterable Joins Colorado Tech Rush With New Office in Denver
December 6, 2018by Judith Kohler
December 6, 2018by Judith Kohler
Iterable, SparkPost Announce Partnership To Integrate Email With Multichannel Automation
July 21, 2016by Jess Nelson
July 21, 2016by Jess Nelson
Bay Area marketing startup lands $23M in second funding round this year
December 13, 2016by Cromwell Schubarth
December 13, 2016by Cromwell Schubarth
Iterable raises $23 million to help companies like Yelp and Zillow reach users
December 13, 2016by Bérénice Magistretti
December 13, 2016by Bérénice Magistretti
Iterable raises $8M to help marketers bridge the personalization gap
January 21, 2016by Stewart Rogers
January 21, 2016by Stewart Rogers
Iterable expands beyond email marketing, adds push notifications for iOS and Android
June 3, 2015by Jon Cifuentes
June 3, 2015by Jon Cifuentes
Launching The Next Generation Of Email Campaign Software–Iterable Arises
October 1, 2014by Ben Kepes
October 1, 2014by Ben Kepes
AngelPad’s Sixth Batch Of Startups Includes Companies Working On Drones, Storage, And More
May 23, 2013by Anthony Ha
May 23, 2013by Anthony Ha