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News & Media

Learn more about Iterable’s role in the evolving marketing technology landscape. Find our latest news & media coverage below—everything from major company announcements to newsworthy press mentions.

Press Archives

Iterable Expands Board of Directors with Confluent CMO Stephanie Buscemi
Iterable Hires Markita Jack as Head of Diversity, Equity, and Inclusion to Further Its Vision of People-First Culture
How retailers can engage the modern consumer by incorporating values
More unicorns were created in the second quarter than all of 2020, as 2021 venture funding continues to break records. Here are all 136 of them.
Hiring and Coaching Successful Sales Talent with Iterable SVP Jan Zeman
The future of AI in advertising and media
The future of AI in advertising and media

May 18, 2021by Jonathan Weinberg
VC Firm CRV Snags Salesforce Ventures’ Longtime Leader As Newest Partner
Iterable Raises $200 Million in Series E Funding Round
Iterable raises $200M at $2B valuation for its AI-powered marketing platform
Multichannel marketing platform Iterable raises $200M
Iterable Closes $200 Million in Growth Funding at $2 Billion Valuation to Galvanize a New Era of Empathy-Driven Customer Experiences
DIY boom gives Kingfisher’s profits a boost
DIY boom gives Kingfisher’s profits a boost

March 23, 2021by Direct Commerce Staff
Customer Experience Platform Iterable Expands Leadership Team
Iterable Expands Leadership Team to Power Empathy-Driven Customer Experiences
What Marketers Need to Know About Virginia’s Consumer Data Protection Act
Marketing Briefing: ‘A lot of confusion and trepidation’: Marketers mull a ‘privacy-first’ approach amid looming Google, Apple changes
Following Axonius Unicorn Valuation, YL Ventures Sells Its Stake to IPO-Focused Investors for $270 Million
Cybersecurity in the US Interim National Security Strategy. Federal IT modernization. GAO grades Federal cyber. Yes, Virginia: it’s like GDPR.
Amazon opened its first physical store outside the US. The London store uses weight sensors to detect what customers pick up and bills their card automatically.
What did the 2021 Budget mean for the UK tech sector and COVID-19?
The UK government’s COVID-19 pandemic support reaches $568 billion after Rishi Sunak pledges an additional $90 billion in fiscal spending
7 Expert-Approved Digital Marketing Tools
7 Expert-Approved Digital Marketing Tools

February 25, 2021by Lauren Groff
How AI can build a more empathetic future for marketing
Customer loyalty: a beginner’s guide to brand communities
The State of X Commerce. What’s Next in the Digital Retail Space?
Non-essential shops could reopen from lockdown 3.0 as early as April 12
Roadmap out of Lockdown: Business Reacts
Roadmap out of Lockdown: Business Reacts

February 22, 2021by Eloise Shuttleworth
How To Avoid Burnout with Tasha Reasor and Kage Spatz
Survey: 91% of marketers plan to continue trust-building
Survey: 91% of marketers plan to continue trust-building

February 17, 2021by ANA SmartBrief on Marketing Leadership (Pickup)
Building trust prioritised amid COVID-19
Brand marketers stick to trust-building strategies forged in 2020’s fires, study finds
Looking at disruptive yet inevitable martech trends: Friday’s daily brief
Annual Review: Three best practices for small business owners
B2C Brands Felt Need To Speak Out On Issues Last Year: Study
Study: Brands Move Toward Adopting CDPs, With Email Top-5 App Function
What Will And Won’t Happen For Email Marketing In 2021
Jeff Bezos steps down as Amazon’s CEO, Ulta pledges to double Black-owned brands on shelves, and Lowe’s offers Valentine’s ‘night of Lowemance’
Retailers need e-commerce to survive an economy in limbo
Is 2021 the Year of Customer Acquisition or Customer Retention?
Brick-and-Mortars Pivot to Logistics, Entertainment
B2C Marketers Outline Their Top Concerns and Priorities This Year
Meditation Apps Step Out of Their Comfort Zone to Find New Users
How Rakuten Viki is promoting K-drama to a global audience
Why Marketers Are Prioritizing In-App Notifications in 2021
Sara Riedl of Iterable: Emotional Intelligence; What It Is, Why It Is So Essential, And How We Can Increase It
3 Best Practices for Small Business Owners’ Annual Review
Mailchimp is betting that you’d like brands to text you a lot more
16 customer relationship management firms taking on Salesforce and Microsoft that experts say to watch in 2021
Why Ledger Kept All That Customer Data in the First Place
16 customer relationship management firms taking on Salesforce and Microsoft that experts say to watch in 2021
Iterable Debuts ‘Brand Affinity’ Sentiment Measure
Iterable Debuts ‘Brand Affinity’ Sentiment Measure

December 22, 2020by Mel Crowther and Nick Thomas
2020 saw a rise in B2C marketing tech budgets with marketers backing AI and zero-party data for 2021 success
The Worst Marketing Buzzwords of 2020
The Worst Marketing Buzzwords of 2020

December 22, 2020by Dom Nicastro
11 Customer-Experience-Related Predictions For 2021
11 Customer-Experience-Related Predictions For 2021

December 17, 2020by Adrian Swinscoe
Martech Marching Orders: Apps And Customer Acquisition Are High On The 2021 Priority List
From sentiment to empathy: understanding how customers feel
Iterable Debuts Tool To Measure Consumer Sentiment Through Email Clicks, Mobile Push Opens
6 Last-Minute Tips for Holiday Marketers
6 Last-Minute Tips for Holiday Marketers

December 11, 2020by Joe Zappa
Iterable Launches AI-Powered Brand Affinity™ to Transform Customer Engagement Into Meaningful Experiences
Why Now Is the Time to Experiment With Your Customer Experience
Iterable Launches Brand Affinity
Iterable Launches Brand Affinity

December 10, 2020by Leonard Klie
Independent Retailer
Independent Retailer

December 3, 2020by Krystina Morgan
What Does Exceptional Customer Service Look Like in a Post-COVID World?
83% of shoppers more likely to buy from a brand they’re connected to, survey shows
Changes to customer behaviour that brands need to pay attention to as we approach the holiday season
90% Open Rate? It’s Time to Invest in an eCommerce SMS Marketing Strategy
Giving the gift of empathy: 3 tips for marketers to connect deeply with customers
3 Mobile Marketing Strategies To Keep Fashion Retailers Relevant During COVID-19
Customer data platform tools push personalization, privacy
Buzzword Binge: Emails Are Becoming More Formal, Study Finds
Grow as a Leader at These 9 Austin Tech Companies Hiring Now
Screenbusters vs. Doorbusters: The Who, What, Where, How Holiday Debate
Amazon Q3 Sails Past Expectations, Revenues Jump 37%
Amazon Q3 Sails Past Expectations, Revenues Jump 37%
Retailers Embrace Mobile As Pandemic Holiday Shopping Ramps Up
Understanding Gen Z: a powerful, smartphone-led shopper tribe
Amazon dominates holiday shopping plans again
Amazon dominates holiday shopping plans again

October 26, 2020by Eileen Brown
The Key To Winning More Customer “Moments:” Data and Automation
Brands Struggle to Strike the Right Tone This Holiday Season
The Value of Personalized Marketing for Ecommerce
The Value of Personalized Marketing for Ecommerce

October 22, 2020by Armando Roggio
Avoiding the High Costs of Shopping Cart Abandonment
Changes To Customer Behavior That Brands Need To Pay Attention To As We Approach The Holiday Season
Holiday Shopping 2020: 5 Ways It Will be Different, and How Retailers Are Responding to Drive Business
E-commerce is here to stay, as long as retailers connect with consumers at the right time
Prime Day Starts at Midnight. Here’s What to Expect for Amazon’s Stock.
Shopping With Feeling: Consumers Demand Empathy From Brands During Buildup To Holidays
Transformation or Modernization: What Does Your Tech Stack Need?
85 Top Companies Hiring Remote Workers Right Now
85 Top Companies Hiring Remote Workers Right Now

September 30, 2020by Keith Reid-Cleveland
How These 6 Austin Companies Capture the Voice of the Customer
What Are the Emotional Drivers Behind Customer Experience?
Is it “regression” or “app”? “Mobile usage time” is changing over corona [eMarketer Report]
Another Reason for a Lukewarm Holiday Season: Shoppers Are Bummed Out
Companies are getting creative onboarding new hires working from home
An Inspirational Guide for Uncertain Times: 7 ideas and resources for marketers and business leaders to help spark your next great success
IGNITE VISIBILITY’S COURAGEOUS MARKETING LEADER AWARDS 2020: THE RESULTS ARE IN
5 Common Mistakes to Avoid While Building a Holistic Customer Experience Strategy
How to Reduce Abandoned E-Commerce Carts With Email Marketing
How to Effectively Talk to Your Customers During a Crisis
The executives shaping the future of marketing technology in 2020
Virtual Mentors: How to Find One and Build the Relationship
Tasha Reasor of Iterable: “Turn to data to become a more effective marketer”
What I’ve learned from consulting 300+ companies on their product tech stack
Interview with Co-Founder and CEO, Playable – Bob Hitching
Amazon Reports $5.2B in Net Income, Cruises Past Estimates
Amazon Reports $5.2B in Net Income, Cruises Past Estimates
Expert Tips for Email Marketing During the COVID Crisis
Long-Term vs. Short-Term Marketing: What’s Your Crisis Vision?
Why delivery services are increasingly expanding into non-food categories
Meet the husband-and-wife team that run AngelPad, the exclusive startup accelerator whose early bet on Postmates just led to a $2.65 billion Uber acquisition
Empathy Is the Intersection Between User, Customer and Employee Experience
Venture Capital Firm CRV Closes $600 Million Fund
CRV Has Closed its Newest Fund with the Same Amount as its Previous Fund; ‘We’re Making a Statement’
On Average, US Adults Will Spent 88% of Their Mobile Time within Applications
The Majority of Americans’ Mobile Time Spent Takes Place in Appsobile Time within Applications
How to Enable Continuous Product Discovery in Your Organization
Attention Marketers And Customer Experience Leaders: Here is how the coronavirus pandemic is changing customer behaviour
3 New Ideas to Market Virtual Events in a Post-COVID World
US Mobile Time Spent 2020
US Mobile Time Spent 2020

June 4, 2020by Yory Wermser
Episode 69 – (Interview) with Michael Huard, a Content Marketing Manager at Iterable
The cost-cutting era will lead to more agency combinations
Key insights: Agile marketing adoption, when data doesn’t sing with CX, opportunities lost, ecommerce rises again
5 Things To Consider Before You Send A COVID-19 Email
Text messages as a marketing tool can still be relevant – here’s how
The Best of the Best? Forrester Ranks Email Vendors
Report: Forrester Lists Top Email Marketing Platforms
The Forrester Wave™: Email Marketing Service Providers, Q2 2020
Silo Disconnect: Mobile And Email Operate On Separate Tracks, Study Finds
Iterable Named a 2020 Bay Area Best Places to Work
Rely on Empathy to Stop Second-Guessing Your Covid-19 Marketing Strategy
Attention Marketers And Customer Experience Leaders: Here Is How The Coronavirus Pandemic Is Changing Customer Behavior
Retail customer personalization requires commitment and perseverance
Brands: Stop Selling, Start Building Long-Term Relationships
Key insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more
Best Places To Work List: Midsize Companies
Best Places To Work List: Midsize Companies

April 24, 2020by San Francisco Business Times
Google Tightens Reins on Advertisers
Google Tightens Reins on Advertisers

April 24, 2020by Jack Germain
DTC brands are partnering up to create communities (and save on customer acquisition costs)
Does Your Customer Experience Grow With Your Company?
Should Marketers Give Up On Personalization?
Political Content on Social Media 2020: Rules of Audience Engagement for Commercial Advertisers During an Election Year
Is it time to rethink your personalization strategy?
Is it time to rethink your personalization strategy?

February 28, 2020by Michele McGovern
5 CFO trends to watch in 2020
5 CFO trends to watch in 2020

January 12, 2020by Robert Freedman
Personalization is not dead – but it does need an overhaul
3 Key Differences Between US and UK Email Marketing
Applying agile to deliver better customer journeys
Applying agile to deliver better customer journeys

January 24, 2020by Jennifer Cannon
“CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers
Iterable Unveils New Logo That’s Just as Iterative as Its Name
Our New CFO and CISO on Why They Joined Iterable
An Update on Iterable’s Journey From the Co-Founder & CEO
Iterable, a marketing automation startup taking on Salesforce and Oracle, wanted to be ‘prepared for anything.’ It made this pitch deck and raised $60 million.
Iterable Banks $60M Series D
Iterable Banks $60M Series D

December 10, 2019by Sophia Kunthara
Iterable raises $60 million to optimize omnichannel campaigns with AI
Iterable, founded by an ex-Twitter engineer, nabs $60M for cross-channel growth marketing tools
A martech startup just raised $60 million. Here’s how it plans to use the funding to take on Salesforce and Oracle.
The Risks and Outsize Rewards of Political Branding
Tailored content heads machine learning in digital marketing
6 Tips for Better Artificial Intelligence Implementations
How Journalism Stacks Up in the Age of Personalized Marketing
The State of Lifecycle Marketing in Journalism
The State of Lifecycle Marketing in Journalism

November 22, 2019by Lou Wallace
Iterable Named A Strong Performer in Cross-Channel Campaign Management
Marketing Lessons from Top Retailers vs. Fastest Growing Ones
Marketing Lessons from Top Retailers vs. Fastest Growing Ones

November 11, 2019by Heidi Tolliver-Walker
31 Simple Daily Habits That Separate High Achievers From Everyone Else
The Best Black Friday Strategies: What Today’s Fastest-Growing Brands Are Doing to Boost ROI
U.S. Vs. UK: British Brands Have Email Edge, Study Finds
Report Reveals Fashion Brands That Do E-mail Marketing Best
Cross-channel marketing is now essential for news media
Can Email Save Journalism? Yes, If Publishers Get Better At It, Study Says
Iterable Releases New First-of-its-Kind Cross-Channel Marketing Individualization Solution
Iterable Takes First Step to Expand International Operations With London Office
How the Right Marketing Technology Stack Changes Consumer Behavior: Q&A With Fender’s Matt Annerino
6 Challenges With Real-Time Marketing
6 Challenges With Real-Time Marketing

October 3, 2019by Dom Nicastro
Iterable Announces New Metadata-Driven Personalization Feature
Marketing Lessons from Top Retailers vs. Fastest Growing Ones
Marketing Lessons from Top Retailers vs. Fastest Growing Ones

September 25, 2019by Heidi Tolliver-Walker
Iterable Expands National Operations With Denver Office
Iterable Releases New First-of-its-Kind Cross-Channel Marketing Individualization Solution
Tech companies from elsewhere will help drive Denver Startup Week 2019
Iterable Launches Catalog for Cross-Channel Marketing Personalization
Iterable Debuts Contextual Tool For Customizing Campaigns
Iterable Releases New First-of-its-Kind Cross-Channel Marketing Individualization Solution
Data privacy: What should marketers be doing to prepare for regulation?
Iterable Names Jeff Samuels As COO
Iterable Names Jeff Samuels As COO

April 3, 2019by Ray Schultz
Iterable lands $50M Series C investment to expand cross-channel marketing platform
Marketer Iterable Joins Colorado Tech Rush With New Office in Denver
Iterable, SparkPost Announce Partnership To Integrate Email With Multichannel Automation
Iterable Raises $8M For Cross-Channel Engagement
Iterable Raises $23M Series B Funding
Iterable Raises $23M Series B Funding

December 14, 2016by Jess Nelson
Bay Area marketing startup lands $23M in second funding round this year
Email Marketing Tool Iterable Raises $23 Million Series B
Iterable raises $23 million to help companies like Yelp and Zillow reach users
Funding Snapshot: Iterable Raises $8M
Iterable raises $8M to help marketers bridge the personalization gap
Iterable expands beyond email marketing, adds push notifications for iOS and Android
Email Marketing Startup Iterable Raises $1.2M
Launching The Next Generation Of Email Campaign Software–Iterable Arises
AngelPad’s Sixth Batch Of Startups Includes Companies Working On Drones, Storage, And More
Sneak Preview: AngelPad May 2013 Graduates