Develop Smarter Personalization Strategies
Intelligently create customer segments. Predictive Goals allows you to develop unique goals based on your business needs using any combination of data – from user profile fields to system and custom events. Iterable’s AI identifies those most likely to convert on those goals and from there, create audience segmentation and tailor marketing communications towards these audiences. Within Predictive Goals, we provide a more glass-box AI experience with Explainable AI which shares deeper insights into the data that powers your predictions.