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Watch and Listen: Yodel Mobile's Advice for App Growth

If you’ve been around our content recently, you might have noticed a theme of Dreamers, Builders and Makers. These are the people behind today’s customer experiences. The ones coming up with big ideas, solving problems and thinking creatively and strategically to make sure every customer has an experience worth remembering. 

As part of our effort to highlight these professionals, we kicked off a new interview series, “Dream It, Build It, Make It.” In this series, I dive deep with guests from a variety of industries to learn more about how they are working to create long-lasting connections with their audiences. We’re all in this together, so what better way to collaborate than sharing ideas?

For today’s episode we took a virtual trip over to the UK, where I sat down with Mick Rigby, CEO and Founder of Yodel Mobile, experts in app growth and marketing. Having been around since 2006, Yodel Mobile has seen the explosion of app creation and usage from its early stages so I had to hear Mick’s thoughts about app growth post-pandemic, the expedited digital transformation, app data architecture, and any misconceptions that needed to be debunked. 

Meet Mick From Yodel Mobile

App usage was already on the rise before the pandemic. With everyone at home, using their phones more and more, app usage grew to new heights. In our chat, Mick dives into the different ways brands can approach app growth—such as the age-old question of acquisition vs. retention—and what pitfalls to avoid. 

If you’re looking to add an app to your arsenal or audit an existing app’s performance, this episode is a must-watch. Mick’s experience in the space shines through with great advice on how to build guardrails to keep your app investment efficient and successful.

Give it a watch or listen right here. 

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Be sure to subscribe to our YouTube channel so you can be updated every time a new episode is live! You can also follow along on Iterable’s social channels in case you miss any episodes. 

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