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DBM Ep 2 with Radar

How Radar Bridges Digital and Physical Worlds With Geofencing

If you’ve been around our content recently, you might have noticed a theme of Dreamers, Builders and Makers. These are the people behind today’s customer experiences. The ones coming up with big ideas, solving problems and thinking creatively and strategically to make sure every customer has an experience worth remembering. 

As part of our effort to highlight these professionals, we kicked off a new interview series, “Dream It, Build It, Make It.” In this series, I dive deep with guests from a variety of industries to learn more about how they are working to create long-lasting connections with their audiences. 

The customer experience goes beyond the moment of purchase, and the guests I chat with show how granular and personalized you can truly get when focusing on the right things. We’re all in this together, so what better way to collaborate than sharing ideas?

In our latest installment, hear from Nick Patrick, CEO and co-founder of Radar, a geofencing platform changing the way brands use location to personalize experiences. 

Meet Nick From Radar

How has geofencing changed in marketing when we know that almost everyone is at home? In our chat, Nick walks through how brands have adapted geofencing to the pandemic, bridging the gap between the digital and physical worlds of customer experience. 

Normally, by focusing on creating a more frictionless experience, brands working with Radar are able to contextualize a user’s real-time location in messaging. But in the pandemic, oftentimes it was the product changing locations rather than the customer, so brands had to change the perspective while still providing updates and keeping users involved. 

Nick takes us through a few examples he’s seen from Radar customers and beyond to show you exactly how it’s done. Give it a watch or a listen right here. 

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Be sure to subscribe to our YouTube channel so you can be updated every time a new episode is live! You can also follow along on Iterable’s social channels in case you miss any episodes. 

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