Ask a Dreamer About: How Ritual Uses Data to Humanize the Customer Experience
Ask a Dreamer About: How Ritual Uses Data to Humanize the Customer Experience
  • On-demand
  • 30 Minutes
The “Ask A Marketer About” webinar series provides unparalleled access to the Dreamers, Builders, and Makers behind extraordinary campaigns. Learn how some of the brightest marketing minds deliver joy to their customers.

In part 1 of this series, we’ll dive deep into data. In today’s world, it can feel like we are swimming in data–but with no idea how to use it.

Learn from Chelsea McClure, Director of Customer Growth & Lifecycle at Ritual, about how she approaches data, infusing it with personality and enabling her team to deliver unique, meaningful experiences to customers.

Joined by Iterable’s Senior Customer Marketing Manager, Jessica Hooper, Chelsea details how Ritual approaches personalization, from top to bottom, and how they are building this in Iterable today. Get into the mind of a Dreamer and hear how they approach a campaign, from the initial idea to the end result.

Walk away from this webinar understanding:

  • New tactics and techniques to personalize your customer journey
  • How to use data dynamically to send unique messages
  • The impact sending individual, 1:1 messages can have for a business



Jessica Hooper

Senior Customer Marketing Manager

Chelsea McClure

Director of Customer Growth & Lifecycle
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