Unlock the Value: Maximize the ROI of Your MarTech
With all the data being collected, transformation of customer experiences, specialized tactics, and endless possibilities, the modern martech stack has emerged as a powerful tool for marketers, granting them more control over the customer journey, and opening up more team efficiencies. However, having a stack of tools alone is not enough; many marketers find themselves grappling with the challenge of extracting the maximum value from their martech investments.
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120 martech tools is the average number leveraged by Enterprise Brands. – Chiefmartech.com
Only 42% of the capabilities available in their martech stacks are reportedly used by marketers. – Gartner
30% to 40% of cost savings come from rethinking and reengineering technology. – Bain & Company
That’s why we’ve put together a super easy checklist for you. It’s skimmable, shareable, and packed with tips to help you maximize your investment in your current martech stack. Let’s make sure your efforts pay off and get the most juice out of your squeeze.
Take Inventory of Your Current Tools
- Document your current ecosystem.
- Map tools to strategic value drivers.
- Define KPIs that empower you to regularly track and measure success
- Measure value based on delivery versus expected performance against KPIs.
- Are there redundancies across the stack? If so, evaluate the benefits of simplifying these tools.