Do brands treat their customers with empathy and respect?
At Iterable, we define empathy as adhering to the four following tenets:
- Acknowledging perspective
- Staying out of judgment
- Recognizing emotion
- Communicating understanding
However, it’s easier to say than it is to act upon it when B2C marketers are laser-focused on meeting their company’s growth goals.
That’s why for this next edition of Unboxing Must-Have Marketing Campaigns we’ll focus on driving growth with good by adding upsell and cross-sell opportunities to your existing marketing campaigns.
We’re going to cover:
- How to show empathy to your customers with upsells and cross-sells
- 4 ways to add upsells and cross-sells into your existing email campaigns
- Advanced tactics to up your cross-channel messaging experience