Ask a Maker About: How ConsumerAffairs Automates Complex Customer Journeys

In part two of this series, we’ll explore how to efficiently automate complex journeys. With so many opportunities to personalize messages throughout the customer lifecycle, it can feel overwhelming, and we’re here to help unpack it together.

During this webinar, you’ll learn all about how Ryan Glanzer, Senior Manager of Lifecycle Marketing at ConsumerAffairs, leverages Iterable to send automated, relevant, and personalized messages to users depending on where they fall in their unique journey.

Hosted by Iterable’s Senior Customer Marketing Manager, Sarah Lubecki, Ryan will share how his team uses profile field attributes to bucket users and send them through their individualized journeys via split nodes. Learn from a true Maker about how he approaches making the user experience personalized and unique, all while saving about 170 hours of work.

Walk away from this webinar understanding:

• How to consolidate and automate journeys for better efficiency
• New ways to use profile fields to send unique messages
• Tricks on how to save time and resources while maintaining a high level of personalized journeys