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A Chat With Barkley on the Importance of Being a Whole Brand

If you’ve been around our content recently, you might have noticed a theme of Dreamers, Builders and Makers. These are the people behind today’s customer experiences. The ones coming up with big ideas, solving problems and thinking creatively and strategically to make sure every customer has an experience worth remembering. 

As part of our effort to highlight these professionals, we kicked off a new interview series, “Dream It, Build It, Make It.” In this series, I dive deep with guests from a variety of industries to learn more about how they are working to create long-lasting connections with their audiences. We’re all in this together, so what better way to collaborate than sharing ideas?

In our latest installment, hear from Jessica Best, VP of Data-Driven Marketing, and Jeff Fromm, Partner and Author, at Barkley, a full-service ad agency helping brands transcend marketing, about how brands today can create customer experiences that make them a Whole Brand.

Meet Jessica and Jeff From Barkley

Being mission-driven can mean many things to different people. But at its core, it means standing up for what you believe is right. Consumers today expect brands to take a stance on issues. They expect honesty and transparency, and they expect the brands they love to share the same values.

In my chat with Jessica and Jeff from Barkley, we talked through what it takes to be a “Whole Brand,” where a brand goes beyond just marketing to be mission-driven—the values are omnipresent throughout every action taken by the organization. We chatted about the importance of an emotional connection to drive lifetime value.

And perhaps most importantly, we talked about ice cream.

Give it a watch or listen right here. 

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Be sure to subscribe to our YouTube channel so you can be updated every time a new episode is live! You can also follow along on Iterable’s social channels in case you miss any episodes. 

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