At Iterable, we like celebrating the Dreamers, Builders and Makers. These are the people behind today’s customer experiences. The ones coming up with big ideas, solving problems, and thinking creatively and strategically to make sure every customer has an experience worth remembering.
As part of our effort to highlight these professionals, we kicked off a new interview series, “Dream It, Build It, Make It.” In this series, I dive deep with guests from a variety of industries to learn more about how they are working to create long-lasting connections with their audiences. We’re all in this together, so what better way to collaborate than sharing ideas?
For today’s episode we took a look at the cross-section of ecommerce, digital marketing, and technology and how these three interact to create sustainable customer experiences now and for the future. Chatting with Chip Moloney, Head of Digital Marketing at The Maze Group, an ecommerce strategy, design, and development agency, we looked at the different ways brands today are approaching technology upgrades and how ROI plays a new role in marketing after regulation changes.
Meet Chip From The Maze Group
The expedited digital transformation pushed many to start looking for new technology solutions to fill current and future gaps. An aspect of technology selection that often gets pushed aside is the human aspect. Multiple providers may say they can do x, y, and z, but any savings—or lack thereof—in time and effort that falls to your team is the real differentiator. In a time when upgrading and migrations are happening at a blistering pace, experts like Chip are issuing words of warning to not ignore the human element before making the switch.
With so many changes in the last few years, it’s important to take a step back and get a bird’s eye view on where the marketing landscape has settled. Give it a watch or listen to learn more from Chip right here.