With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience. Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction.
In Iterable’s Cross-Channel Engagement Benchmark Report, we demonstrate that brands continue to prioritize email above mobile, web and direct mail messaging.
Here’s what you’ll find inside:
- Key metrics on campaign strategies across the customer lifecycle
- Best practices to activate consumer attention and drive brand loyalty
- Expert commentary from our partners and customers