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hims & hers DBM

Watch and Listen: hims & hers Empowers Diverse Personas With Honesty

At Iterable, we like celebrating the Dreamers, Builders and Makers. These are the people behind today’s customer experiences. The ones coming up with big ideas, solving problems, and thinking creatively and strategically to make sure every customer has an experience worth remembering. 

As part of our effort to highlight these professionals, we kicked off a new interview series, “Dream It, Build It, Make It.” In this series, I dive deep with guests from a variety of industries to learn more about how they are working to create long-lasting connections with their audiences. We’re all in this together, so what better way to collaborate than sharing ideas?

For today’s episode we took a look how telehealth company hims & hers communicates with a diverse set of personas about typically stigmatized health issues. I sat down with Shilpa Rajgopal, Associate Director of Marketing at hims & hers, to get her insight on how the company markets to their customers base, builds a comprehensive lifecycle map, and incorporates honesty and comfort into their messaging. 

Meet Shilpa From hims & hers

Mental health, hair loss, skincare, and sexual health. All of these are common areas of concern for people across backgrounds and age groups. And yet, these all come with their own stigmas that make it harder for people to feel comfortable seeking help. In our chat, Shilpa walks through how hims & hers speaks directly to customers with empathy and honesty build a comfortable space to address their concerns. By changing the narrative around these stigmas to lessen their impact, Shilpa and her team are hoping to create a deeper connection with customers to help them along their telehealth journey. 

Give it a watch or listen to learn more from Shilpa right here. 

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