If you’ve been around our content recently, you might have noticed a theme of Dreamers, Builders and Makers. These are the people behind today’s customer experiences. The ones coming up with big ideas, solving problems and thinking creatively and strategically to make sure every customer has an experience worth remembering.
As part of our effort to highlight these professionals, we kicked off a new interview series, “Dream It, Build It, Make It.” In this series, I dive deep with guests from a variety of industries to learn more about how they are working to create long-lasting connections with their audiences.
The customer experience goes beyond the moment of purchase, and the guests I chat with show how granular and personalized you can truly get when focusing on the right things. We’re all in this together, so what better way to collaborate than sharing ideas?
In our latest installment, hear from Loren Elia, Director of Product Marketing, and Meli Musson, Lifecycle Marketing Manager, at HoneyBook, a client management software for small businesses, about how they pivoted during the pandemic to help a host of new entrepreneurs achieve their business dreams.
Meet Loren and Meli From HoneyBook
In the first few months of the pandemic—and even into October 2020—layoffs were rampant across the U.S. With these layoffs, thousands of people were left wondering what to do next. For many, the combination of more time and lockdown restrictions limiting movement meant an opportunity to dive into their passions. Enter: thousands of small businesses and “solopreneurs.”
HoneyBook, which helps small businesses and solopreneurs manage their businesses, took quick action, pivoting their strategies and overall mindset to adapt and reach a whole new audience. In our chat, Loren and Meli walked me through exactly what it meant for HoneyBook to change course at breakneck speed, how they maintained close relationships with these new customers and—perhaps most importantly—how they kept those relationships amidst massive growth.
Give it a watch or listen right here.