If you’ve been around our content recently, you might have noticed a theme of Dreamers, Builders and Makers. These are the people behind today’s customer experiences. The ones coming up with big ideas, solving problems and thinking creatively and strategically to make sure every customer has an experience worth remembering.
As part of our effort to highlight these professionals, we kicked off a new interview series, “Dream It, Build It, Make It.” In this series, I dive deep with guests from a variety of industries to learn more about how they are working to create long-lasting connections with their audiences. We’re all in this together, so what better way to collaborate than sharing ideas?
In our latest installment, hear from Sheena Shiravi, VP of Marketing, at Eaze, a cannabis marketplace, about how Eaze is working to give a voice to underrepresented groups and businesses doing good in a stigmatized industry.
Meet Sheena From Eaze
Cannabis has a longstanding stigma around it that poses a challenge for marketers at Eaze. To help educate consumers while drawing attention to social issues in the space, Eaze has partnered with a variety of non-profits and minority-owned businesses to spread a message of positivity and hope.
In my chat with Sheena, we talked through the challenges Eaze faces in marketing to consumers and the different ways Eaze is working to undo decades of stigmatization. From hiring a Director of Social Equity to partnering with veterans groups, Sheena walks me through how widespread the community for social empowerment is in the cannabis industry.
Give it a watch or listen right here.