Personalized promotions
Maximize margins, not mass discounts.
Stop blasting generic discounts to your entire list. Deliver targeted, behavior-based offers to the users who actually need them, while protecting full-price revenue.
Improve conversions
Identify exactly who needs an incentive to buy and who has already converted.
Protect margins
Reserve deep discounts for at-risk users and substitute high-value perks for full-price shoppers.
Increase repeat purchases
Match promotions to real-time customer intent, ensuring every offer feels earned and relevant.
Turn every promotion into the next upgrade.
Target incentives intelligently.
Use AI to predict purchase likelihood so you can segment shoppers by those who are ready to buy and those who need a nudge.
Popular features
- Predictive Audiences
- Brand Affinity
- Segmentation
Create frictionless, one-tap conversions.
Shorten the path to purchase by letting customers claim their personalized promotions or add items to their cart directly from a notification.
Popular features
- Embedded Messaging
- Push
Prevent costly campaign mistakes.
Eliminate broken links, expired codes, and manual updates across dozens of campaigns. Automatically review messages before launch to ensure every promotion is accurate and brand compliant, then optimize send times to maximize engagement.
Popular features
- Review Agent
- Send Time Optimization
Localize and tailor offers.
Automatically tailor recommendations to display only what is currently available and relevant to that specific user’s location without needing developer resources.
Popular features
- Catalog & Collections
- Handlebars Agent
Create relevance across every channel.
The new standard for customer acquisition.
Since its inception, the Iterable platform has understood that transformation technology must be able to adapt and absorb innovation.
Actionable data architecture
Our unified foundation activates complex behavioral data instantly, triggering the exact right promotion the moment a customer is most likely to convert.
Absolute marketer autonomy
Stop waiting on developers to pull lists or build custom logic for every coupon code. Empower your marketing team to independently build, test, and execute promotional strategies.
Native, cross-channel intelligence
Our native AI doesn’t just predict who should get an offer; it automatically determines which promotion and which channel (SMS, Email, In-App) will yield the highest margin and conversion rate for that specific individual.
Strategic growth accountability
Get clear, defensible visibility into how your targeted incentives directly impact gross margins, customer lifetime value (LTV), and the bottom line.
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FAQs
Iterable replaces broad discount blasts with targeted, margin-safe promotions. By identifying which customers truly need an incentive, brands can reserve discounts for price-sensitive buyers while using value-based perks for customers likely to purchase at full price.
Iterable’s Predictive Audience feature uses AI to analyze customer behavior and identify purchase likelihood. Teams can personalize offers, saving discounts for low-conversion audiences while guiding high-intent shoppers toward full-price purchases.
Review Agent acts as an automated QA layer that checks campaigns before launch, validating discount codes, links, and personalization elements. This helps prevent costly errors and protects the customer experience.
Iterable’s mobile SDKs and in-app messaging reduce checkout friction with one-tap experiences. Customers can instantly claim offers or add products to their cart directly from push notifications or in-app prompts, turning intent into action faster.