The Sports MarTech Playbook for Year-Round Revenue
Nine Game-Day and Off-Season Plays and the Tech Stack to Run Them.
In partnership with:
Game-day ticket sales and stadium noise are only part of fan lifetime value. Real, predictable growth comes from keeping fans engaged all 365 days of the year, but can your current tech stack actually keep up?
The Sports MarTech Playbook for Year-Round Revenue shows how a modern tech stack can help lifecycle, CRM, and digital leaders connect fragmented fan profiles, enable instant live-game triggers, and build year-round engagement and revenue streams.
Created in partnership with industry leaders from Iterable, Snowflake, StellarAlgo, Movable Ink, and Relationship One, this playbook provides actionable approaches to:
- Combat shrinking broadcast reach, browser privacy shifts, and second-screen habits during live games.
- Raise fan lifetime value across the on-season and off-season with continuous engagement strategies.
- Turn live game momentum into instant revenue by sending real-time messages when fan interest peaks.
- Remove campaign bottlenecks and data silos with a flexible tech stack built for modern sports fans.