catalog
Make every customer interaction reflect what’s happening in your business.
Keep recommendations, offers, and content aligned with what customers can actually buy, book, watch, or experience. Unlock new personalization opportunities with the data that already powers your business.
THE PERSONALIZATION GAP.
Your business evolves. Static recommendations don’t.
Outdated Recommendations
When inventory, pricing, and availability change, recommendations quickly become outdated, leading to missed opportunities to convert.
Disconnected Data
The information marketers need to personalize campaigns often lives outside their messaging platform, forcing teams to rely on broad audiences and generic messaging.
Endless Updates
As products, promotions, and content evolve, teams get stuck endlessly updating campaigns instead of optimizing performance and driving growth.
Catalog Data Storage
Store once. Reuse across every campaign.
Store products, services, locations, and content directly in Iterable, making it easy to use them across recommendations, offers, and messaging from a single source.
Dynamic Content with Catalog Attributes
Deliver what customers actually care about.
Use behavior signals alongside real product and content data to tailor recommendations, offers, and messaging based on individual interests.
Centralized Catalog Updates
Keep every experience up to date.
Update pricing, inventory, promotions, and content once, then automatically reflect those changes everywhere they’re used.
Guide every customer through the lifecycle.
Recommend what matters most.
Suggest products, shows, articles, locations, or services based on customer preferences and engagement history without manually updating content across campaigns.
Turn product updates into conversion opportunities.
Automatically promote price drops, low-stock alerts, restocks, and regional availability updates the moment business data changes.
Deliver local experiences at global scale.
Personalize campaigns using location data, store hours, regional offers, and nearby availability to connect customers with the locations and services that matter most.
KEEP EXPLORING
Activate your business data in real time.
Moments-Based Marketing: Step 2 – Redesign Journeys
How marketers can use real-time business data to keep content aligned with changing customer needs.
A Deep Dive into Iterable Catalog
An overview of how Catalog centralizes business data to power dynamic recommendations, offers, and messaging at scale.
Moments-Based Playbook: Scale Personalization with Modular Content
How content helps marketers scale personalized messaging without constant manual updates.
Catalog FAQs
Iterable Catalog is a centralized data layer within Iterable that stores product, service, location, and content data. Marketers can build dynamic collections, such as trending items or localized inventory, and drop them directly into multi-channel campaigns without code or static feeds, powering real-time recommendations and messaging from a single source.
Catalog stores any structured metadata your campaigns require, including products, services, locations, and media. This flexibility allows enterprise brands across retail, streaming, hospitality, and food delivery to power highly dynamic, vertical-specific recommendations without rigid e-commerce schema constraints or engineering workarounds.
Catalog operates on an “update once, reflect everywhere” model, syncing automatically and continuously through real-time APIs and warehouse connections. Changes to pricing, inventory, and availability propagate instantly to all active campaigns. Teams won’t need to make manual campaign edits or re-upload state feeds.