Webinar
Step 2: Redesign Your Journeys for Real-Time Relevance
November 6, 2025
60 minutes
On demand
Description
The 5-Step Playbook for Moments-Based Marketing
Webinar Series
Step 2: Redesign Your Journeys for Real-Time Relevance
Today’s consumers expect experiences that match their moment. That means marketers need to move beyond rigid automations and static audience lists, shifting toward responsive journeys that evolve in real-time.
In this session, you’ll see how ATG Entertainment is evolving its CRM and lifecycle strategy to deliver connected, multi-channel engagement across email, push, and WhatsApp. Alongside agency partner Ragnarok, you’ll learn how leading brands are breaking free from static workflows and creating systems that adapt dynamically using clean data, event-based triggers, and AI-powered personalization.
Speakers

Steven Aldrich
SVP of Marketing Services
SVP of Marketing Services

Mara Cohen
CRM Manager
ATG Entertainment

Jeanette Woodburn
Senior Marketing Operations Manager
Iterable