In April, we introduced Nova Agent, bringing agentic AI directly into Iterable and giving marketers a new way to work across campaign execution, reporting, experimentation, personalization, and optimization.
Since then, Iterable customers have started putting Nova Agent into practice, using it to eliminate manual work, accelerate execution, and uncover new opportunities for optimization. From reclaiming 50% of campaign bandwidth to tripling testing volume, teams are already seeing measurable impact across campaign execution, experimentation, personalization, and optimization.
This month, we’re highlighting how customers are using Nova Agent to eliminate manual work, accelerate execution, and drive stronger results directly within Iterable.
Launch Campaigns Faster
Turning a campaign idea into execution often requires navigating multiple tools, building assets manually, and coordinating work across teams. These steps slow down execution and make it harder to respond quickly to customer needs.
Teams are using Nova Agent to reduce manual campaign setup, streamline execution, and spend more time focused on strategy and customer engagement.
“Iterable’s Nova Intelligence has fundamentally shifted our role from campaign manufacturers to strategic architects. By offloading the manual campaign setup and QA to specialized AI agents, we’ve reclaimed 50% of our bandwidth to focus on what actually moves the needle: creating deeper, more personalized connections for the millions of families we serve.”
— Natasha Flynn, Senior Manager of CRM, Babylist
The impact: Babylist reclaimed 50% of its CRM bandwidth, enabling the team to focus on creating deeper customer connections.
Analyze Performance Instantly
Performance insights are often scattered across dashboards, reports, and exports. Finding answers can take longer than acting on them.
Analytics Agent helps marketers quickly identify performance trends, answer stakeholder questions, and uncover optimization opportunities without manually digging through reports.
“With the Analytics Agent, we were easily able to identify our top three performing templates by CTR across journeys over the last 30 days.”
— Anna Rossou, Head of CRM, Intelligent Lending
The impact: Intelligent Lending identified its top three performing templates by CTR over the last 30 days within minutes, helping the team make faster, data-driven decisions.
Personalize Content at Scale
Many personalization initiatives stall because marketers need technical support to build and validate complex logic. As personalization demands grow, these dependencies can slow campaign execution and limit the ability to deliver relevant experiences at scale.
Handlebars Agent enables marketers to create more sophisticated, personalized experiences without relying on technical teams, helping campaigns launch faster and with greater relevance.
“The Handlebars Agent has been a major time-saver for us. We shared a complex, multi-parameter setup for a new project, and the agent not only validated it perfectly but actually returned a cleaner, more Iterable-optimized version.”
— Anna Rossou, Head of CRM, Intelligent Lending
The impact: Intelligent Lending immediately started saving 1–2 hours per week by simplifying the creation and validation of complex personalization logic.
Run Experiments with Confidence
Many marketing teams want to test more, but creating variants, monitoring results, and determining winners can be difficult to scale alongside day-to-day campaign execution.
Experimentation Agent helps teams increase experimentation velocity, generate test variations faster, and make optimization decisions with greater confidence.
“Iterable’s Experimentation Agent has completely transformed how our team approaches A/B testing by turning a historically slow, complex process into an intuitive workflow. As a result, we’ve tripled our testing volume and are excited to see the impact that has on our bottom line.”
— Rodolphe Helderwerdt, VP of Marketing, Tandem
The impact: Tandem reported a 3X increase in testing volume, helping the team generate more insights and optimize campaigns with greater confidence.
Catch Issues Before Send
Even experienced teams can miss issues when reviewing campaigns under tight deadlines. Small mistakes can impact customer experience, campaign performance, and brand trust.
Review Agent helps teams proactively identify issues, validate campaign logic, and improve confidence before launch.
“Nova has been a huge help for journey QA. It makes it much easier to understand journey logic, validate flow behavior, and troubleshoot issues without having to manually inspect every step. It’s saved us a significant amount of time and increased our confidence when reviewing and launching complex journeys.”
— Jiangyi Wang, Senior CRM Manager, Brigit
The impact: Brigit saved hours of manual QA by gaining immediate clarity into journey logic and flow behavior before launch.
What’s Next for Nova Agent
We’re continuing to invest in Nova Agent to help marketers move faster, including AI and machine learning improvements designed to deliver more accurate insights and an even smoother, more intuitive Nova Agent experience.
For customers with healthcare and data privacy requirements, a HIPAA-compliant version of Nova Agent is currently on our roadmap for development later this year. Stay tuned for more details.
From Ideas to Impact with Nova Agent
The results speak for themselves: customers are reclaiming campaign bandwidth, identifying insights in minutes, saving hours on personalization and QA, and increasing testing volume by 3X.
That’s what happens when AI doesn’t just generate ideas, but helps marketers execute, optimize, and drive results directly within Iterable.
Want to learn more about Nova Agent? Explore what’s new from our Spring ’26 product launch to see how Nova Agent brings agentic AI directly into campaign execution, reporting, experimentation, personalization, and optimization workflows across Iterable.