Turning customer insights into personalized experiences often requires hours of manual work, and as campaigns become more sophisticated, that operational burden can slow launches and increase the risk of avoidable mistakes.
With AI built directly into the marketing workflow, marketers can reduce the manual work required to bring customer experiences to life and move from idea to execution faster. This makes it easier to launch with greater speed and confidence while responding to customer needs sooner.
The impact goes beyond faster execution. By getting relevant experiences to customers sooner, marketers create more opportunities to drive conversion while reducing execution risk.
Understand Before You Optimize
Journeys Summary Agent
Marketers frequently inherit journeys they didn’t build. Before making changes, they may have to manually trace complex logic just to understand how customers enter, move through, and exit a journey.
Journeys Summary Agent turns that logic into a concise, plain-language explanation of how a journey works, including its triggers, branches, actions, and exits. Marketers can get the context they need to make informed changes with greater confidence and surface potential risks without manually parsing the entire journey.
AI-generated summaries also preserve journey context over time, making it easier for teams to confidently work with journeys they didn’t build.
Catch Issues Before They Impact Performance
Review Agent Enhancements
Review Agent now supports the Drag and Drop email editor, making it available across all email editors. It also brings more accurate spelling and grammar checks and improved link validation to help teams identify common content and linking issues before sending.
These enhancements make it easier to catch common campaign issues before publishing, reducing the manual effort required to QA campaigns and helping teams launch faster with fewer avoidable mistakes.
Personalize Without Writing Code
Handlebars Agent Enhancements
Handlebars Agent now supports the Drag and Drop editor, making it available across all editors.
Marketers can use Handlebars Agent to create sophisticated personalization using plain language instead of writing complex Handlebars logic. With the experience now available across editors, teams can turn personalized ideas into customer experiences more quickly, removing a technical barrier that can otherwise slow campaign execution.
Get from Idea to Launch Faster
Too much manual work can stand between a great customer experience and getting it in front of customers. This month’s releases use AI directly in the marketing workflow to reduce that burden.
By reducing the manual and technical work between an idea and its execution, Iterable helps marketers spend less time managing campaign mechanics and more time creating experiences that respond to customer needs.
When teams can move faster with greater confidence, they can respond to customer needs sooner and create more opportunities to drive conversion.
See everything that shipped in the full August release notes.
FAQ
1. What’s included in Iterable’s August Product Spotlight?
Iterable’s August Product Spotlight includes new agentic capabilities designed to reduce manual work throughout campaign creation and execution:
- New Journeys Summary Agent helps marketers quickly understand how complex journeys work through concise, plain-language summaries.Â
- Review Agent enhancements bring support to the Drag and Drop email editor, along with more accurate spelling and link validation.
- Handlebars Agent enhancements bring plain-language personalization to the Drag and Drop editor, making Handlebars Agent available across all editors.
2. When is Journeys Summary Agent most useful?
Journeys Summary Agent is especially useful when marketers need to understand a journey they didn’t build or haven’t worked with recently. Instead of relying on the original builder or manually tracing the journey canvas, teams can quickly get the context they need to make informed changes with greater confidence, helping them spend less time understanding existing journeys and more time optimizing the customer experience.
3. How does Journeys Summary Agent help preserve context across teams?
Journeys Summary Agent creates an AI-generated explanation of how a journey works, helping preserve important context even when the original builder is no longer involved. This makes it easier for teammates and other stakeholders to understand journey intent without relying on tribal knowledge or manually parsing the entire journey.
4. Where is Review Agent available?
Review Agent is now available across all Iterable email editors, including Drag and Drop, WYSIWYG, and Side by Side. With expanded editor support, more teams can incorporate AI-powered spelling, grammar, and link validation directly into their existing pre-send workflow.
5. Do marketers need to know how to write Handlebars logic to use Handlebars Agent?
No. Handlebars Agent lets marketers describe the personalization they want in plain language rather than writing complex Handlebars logic themselves. With support now extended to the Drag and Drop editor, marketers can create sophisticated personalization across all Iterable editors, reducing technical barriers that can slow execution and helping them bring personalized customer experiences to life faster.
See everything that shipped in the full August release notes.