Customers are flooded with marketing messages every day, and it’s getting increasingly harder for marketers to make each experience stand out. Cross-channel strategies are vital for meeting people where they are, but these days, it’s not enough to rely on “traditional” best practices. Marketers need to think bigger. Capitalizing on the power of personalization, Senior Retention Marketing Associate Alyssa Aquino and her team at breakthrough DTC brand MeUndies are pushing the boundaries of SMS as a marketing channel. In this session, she’ll dive into the ways marketers can innovate upon so-called “best practices,” and stay cutting-edge with their cross-channel marketing for a seamless, memorable experience.