Making Moments of Lasting Impact

Learn how to connect with customers on a deeper level.

Wednesday | April 6, 2022 | 8:30 AM PDT

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Keynote #1

Changing the Game: How to Make Your Marketing Moments Last With the Power of Joy

Adriana Gil Miner • Chief Marketing Officer at Iterable

A moment can make or break a consumer’s relationship with your brand. But what does it take to make every moment count in today’s complex world? How do we adapt to changing consumer behaviors? How do we navigate new compliance regulations? And how do we help our teams balance life and work in the wake of the Great Resignation? In the opening session for Activate, Iterable’s new CMO, Adriana Gil Miner will share how Iterable’s community of top marketers are navigating today’s most pressing issues and setting up a new customer engagement era by leveraging the power of joy. We will unveil Iterable’s new product releases to help brands harmonize cross-channel experiences in record time and share what’s next in the world of customer engagement.

How to Craft a Dynamic Customer Journey

Stephanie Richardson • VP of Product Marketing at Airtable

The customer experience is more than a series of moments. In fact, a seamless experience isn’t possible without connecting every lifecycle moment, again and again. So how should marketers join the dots, crafting a journey that is greater than the sum of its parts? Stephanie Richardson, VP of Product Marketing at Airtable, will highlight why it’s critical to build a dynamic, personalized customer lifecycle able to keep up with changing conditions in real-time. You’ll discover how Airtable’s customer journey evolved to focus on effective cross-channel moments that bring efficiency and flexibility to enterprises across the world—and what it takes to do the same for your customers.

Creativity, Connection, and the Power of an Unforgettable Story to Create Joy

Matthew Luhn • Former Lead Storyteller and Animator at Pixar Studios

Bela Stepanova • VP of Product Management at Iterable

Storytelling is the #1 business skill necessary to connect, motivate, and lead people in today’s world. Stories compel us to engage in experiences, learn lessons, and define our values and ourselves within our organization. Matthew Luhn, a 20-year Pixar story veteran, brings his experience creating and developing 10 blockbuster films at Pixar, and provides practical strategies that teach and inspire people and teams to connect more effectively with audiences on an emotional level. Matthew uses the power of storytelling to bridge the gap between business and heart, driving your story toward one unforgettable selling point.

Design & Delight: How to Use Great Design to Fuel Customer Loyalty

Cristina Gomez • Former Creative Director at Tattly Temporary Tattoos

They say a picture paints a thousand words, so imagine what beautifully designed marketing can do. Savvy marketers understand that design is a fundamental storytelling tool that can deliver your message in effective ways. As consumers come to expect more from brands, incorporating joy into design has become more important than ever. Cristina Gomez, former Design Director at temporary tattoo maker Tattly, will dive into the next wave of design trends, and how you can leverage them to spark emotion, build delightful experiences, and win customers over again and again.

Impactful Email Experiences Through Inclusivity and Accessibility

Elliot Ross • Technology Evangelist, Taxi for Email at SparkPost

Representation matters. Consumers are more likely to engage with a brand when they see themselves represented and the World Health Organization states that 15% of the world’s population has some sort of disability. This means a sizable segment of your audience won’t engage if your marketing messages aren’t inclusive and accessible. While email marketers know that inclusivity and accessibility are important, they’re often swamped with a long to-do list. To bring all customers a joyful experience, however, inclusivity and accessibility need to be priorities. In this session, led by Elliot Ross of Taxi for Email by SparkPost, you will learn how inclusivity and accessibility impact your business, what it takes to implement these strategies, and the best ways to improve the inclusivity and accessibility of your marketing.

Reimagining the Cross-Channel Experience in a Post-Pandemic World

Alyssa Aquino • Senior Retention Marketing Manager at MeUndies

Customers are flooded with marketing messages every day, and it’s getting increasingly harder for marketers to make each experience stand out. Cross-channel strategies are vital for meeting people where they are, but these days, it’s not enough to rely on “traditional” best practices. Marketers need to think bigger. Capitalizing on the power of personalization, Senior Retention Marketing Associate Alyssa Aquino and her team at breakthrough DTC brand MeUndies are pushing the boundaries of SMS as a marketing channel. In this session, she’ll dive into the ways marketers can innovate upon so-called “best practices,” and stay cutting-edge with their cross-channel marketing for a seamless, memorable experience.

Making the Most of Data Management for Individualization in a Cookieless World

Julie Sun • Growth Marketing Consultant at Narrator

Grace Pratt • Lifecycle Marketing at Pacaso

With regulations consistently changing, the way brands collect, manage, and activate their data needs to be flexible and adapt. But the challenge is staying up-to-date, while collecting data in a way that builds trust. In this panel, featuring Grace Pratt from Pacaso and Julie Sun from Narrator, you’ll see what steps you can take to individualize the customer experience while building trust in the modern era.

Take the next step.

Iterable is the customer activation platform that helps brands deliver joyful experiences with harmonized, individualized and dynamic communications at scale.

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About Activate

Activate is about empowering anyone involved in the customer experience—the Dreamers, Builders, and Makers—to bring every customer a joyful, meaningful experience. Thousands of marketing experts come together every year at Activate to learn, grow, and inspire the next wave of memorable experiences for customers worldwide. Come along with us to make a lasting impact.

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