World-class customer experiences start with the five key components of growth marketing success: audience identification, flexible data integration, lifecycle campaign composition, behavior-based personalization and performance optimization.
Understand every customer’s unique characteristics and preferences by storing hundreds of demographic and custom event data fields for each user profile. Dynamically segment your subscribers for highly targeted campaigns, then create lookalike audiences and retarget users on social media.
Design sophisticated marketing campaigns, and trigger relevant messaging across email, mobile push, SMS, in-app, web push, direct mail, social retargeting and more. Iterable’s drag-and-drop Workflow Studio allows you to add filters, schedule delays, automate triggers and activate messaging in a single platform.
Facilitate interactive conversations with each individual customer by creating highly targeted messaging that is unique to them, in that moment, wherever they are. Build personalized, dynamic content with Iterable’s easy-to-use template builder, advanced handlebars logic, data feeds, and standardized snippets.
Iterable Insights is designed to help you visualize your campaigns, track your performance, and iterate quickly. Choose from several different chart types, provide a running list of campaigns and maximize your campaign success with custom reports and dashboards. Experiments improve critical campaign metrics through robust A/B testing and multivariate tests that auto-select the winning content to boost opens, clicks and conversions.
Leverage all your subscribers’ demographic, behavioral and event data—both internal and from third parties—in real time to trigger personalized messaging and campaigns. Iterable’s flexible data model, modern APIs and universal webhooks retrieve information from any source at virtually unlimited scale.
"We didn’t want an email application with mobile capabilities bolted on or vice versa. We wanted a platform that was architected to support the channels we use now as well as the ones we plan to use in the future."
"With Iterable, we’re segmenting customers based on the high-level goals they’ve shared with us and personalizing content around those goals."
"Iterable powers us to personalize marketing at scale through dynamic behavior-based segmentation and data-activated campaigns."
Iterable is innovative and is constantly adjusting to the evolving marketing technology landscape. We appreciate this as a like-minded company, because it’s so much easier to work with companies that share your ideals.
Investing in Iterable yielded a 700% ROI due to increased revenue, improvements in the marketing team’s productivity, avoided costs from previous solutions and a payback period of less than 3 months.
Due to improved timeliness and personalization of messaging, Iterable increased abandoned shopping cart recovery by 20%.
Due to improved timeliness, personalization of campaigns, and more targeted customer messaging, Iterable increased recurring revenue 18% YoY.