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Activate Summit Europe
The conference that elevates marketing moments
London | 25 – 26 May 2022
Keynote #1
Keynote: Activate Theme + Iterable
Adriana Gil Miner • Chief Marketing Officer at Iterable
Bela Stepanova • VP of Product Management at Iterable
Mike McGuire • Vice President & GM EMEA at Iterable
Keynote #2
Afternoon Keynote with Really Good Emails
Matt Helbig • Co-Founder at Really Good Emails
Mike Nelson • Co-Founder at Really Good Emails
Leverage CRM as a Hub for Strategic Customer Innovation
Tamara Castelli • VP, Data & Insights at UNiDAYS
The ways we can connect with our customers is ever growing and our hyper-informed, hyper-connected consumers means massive expectations. And this can be daunting; how to stay relevant in an ever changing environment. It is easy to get stuck in the day to day, sticking to what you know works well but how do you break this cycle and use your marketing channel to drive innovation.
In this session, Tamara Castelli, VP, Data & Insights at UNiDAYS will tell you how CRM have reinvented their purpose, leveraging their most trusted marketing channels and getting stuck into the data to unearth key strategic opportunities for growth.
Why Establishing a Customer Journey Matters
Ornella Gallo • Senior Email Marketing Manager at WeTransfer
Designing an Acquisition Journey to Encourage Retention
Indi Pollard • Growth Marketing Manager at Blockchain
Getting Ahead: Harnessing AI to Improve the Customer Experience
Katie King • Author and CEO at AI in Business
Humanising Your Brand for a Deeper Connection with Your Audience
Matt Crate • CEO & Co-Founder at Toucan
International Scaling: 5 Levers to Help You Grow Your Business Across Borders
Jen Lang • Chief Customer Officer at Secret Escapes
Combining Data, Tech, and Processes for Successful CRM Marketing Automation
Adrian Gray • Director of Marketing Automation at Wolt
How Companies Can Use CSR in Their Marketing Strategies
Robert Mackenzie • Senior Partnerships Sector lead, Technology at Cancer Research UK
Gareth Mulcahy • Head of Product, Events and Sports at Cancer Research UK
How Tottenham Hotspur is Solving Data Chaos and Delivering a Data-Driven Fan Experience
Adam Griffiths • CRM & Marketing Operations Manager at Tottenham Hotspur
Impactful Email Experiences Through Inclusivity and Accessibility
Elliot Ross • Technology Evangelist, Taxi for Email at SparkPost
Take the next step.
Iterable is the customer activation platform that helps brands deliver joyful experiences with harmonized, individualized and dynamic communications at scale.
About Activate
Activate is about empowering anyone involved in the customer experience—the Dreamers, Builders, and Makers—to bring every customer a joyful, meaningful experience. Thousands of marketing experts come together every year at Activate to learn, grow, and inspire the next wave of memorable experiences for customers worldwide. Come along with us to make a lasting impact.