2020-06-08 12:00:00
The Growth Marketing Conference

The Growth Marketing Conference

June 8-10, 2020 • San Francisco

131 DAYS

Why Attend

Activate is Iterable’s signature conference that expands the boundaries of modern marketing. It provides networking opportunities with forward-thinking marketers and insight-rich sessions to overcoming business challenges and creating innovative campaigns. Together, we examine the current and future state of marketing through a growth-focused lens to collectively shape the growth marketing movement.  

Past Attendees:

What to Expect

An incredible couple of days celebrating growth marketing innovations with Iterable.

What to Expect

An incredible couple of days celebrating growth marketing innovations with Iterable.

Our Speakers

Activate’s speakers are marketing industry leaders who know how to put your customer first and lead tech-forward programs that are designed to drive growth. Their backgrounds of expertise range from user acquisition and retention, to CRM and loyalty, and more. Make sure to check back as speakers get added.

Sterling Bailey
Sr. Director of Marketing Operations & Infrastructure
Sterling Bailey
Sr. Director of Marketing Operations & Infrastructure
Sterling Bailey is a modern marketing leader, researcher, writer, student and teacher. With over a dozen years of experience with leveraging best of breed marketing technologies and strategies, Sterling works to drive sales within organizations small and large. Equal parts technology geek and marketing nerd, he lives to help organizations accomplish their marketing & customer engagement goals. Sterling has been a well-regarded speaker and moderator at venues such as Oracle Open World, JiveWorld, Eloqua Experience and Email Marketing Summit. When not solving complex marketing engagement problems, Sterling can be found working on his non-profit organization, Cap for Kids (www.capforkids.org) which supports families with children undergoing cancer treatment.
Joel Goyette
Senior Product Manager
Joel Goyette
Senior Product Manager
Joel is a Senior Product Manager at Scott’s Cheap Flights. He has spent the past decade founding, growing and advising startups.
Don Pilsbury
Head of Retention
Don Pilsbury
Head of Retention
Don began his career in the agency world where he spent 12 years building and leading teams at GMR Marketing (Omnicom agency) to manage the pyramid of Visa Olympic partnerships from the top (the International Olympic Committee) to the base (U.S. Ski & Snowboard,, U.S. Track and Field, etc.). In 2012, Don switched careers and joined American Giant (manufacturer of the “Greatest hoodie ever made”) to run sales & marketing, with a focus on developing and stewarding their rapidly growing customer base. After 5 years at American Giant, Don moved over to Rothy’s as the Head of Retention where he currently runs all retention revenue channels and customer lifecycle marketing. Outside of work, Don lives in Mill Valley with his wife and 2 kids and he loves live music, the outdoors and hot sauces!
Alyssa Jarrett
Director, Brand & Content Marketing
Alyssa Jarrett
Director, Brand & Content Marketing
Alyssa Jarrett is Director, Brand & Content Marketing at Iterable, where she specializes in creating data-driven content to educate growth marketers on how to develop world-class customer engagement.She has previously served in marketing roles for companies in SaaS and big data, including Ripple, Objectivity, Splice Machine, and Cray. Alyssa holds an M.A. in Mass Communication and Journalism from California State University, Fresno.


The schedule can be updated up until the event, so check back often and opt in to receive notifications. All times are in PDT (Pacific Daylight Time).



A Conference Pass for Activate includes access to two keynotes, 30+ sessions and networking events, including the Welcome and Networking Receptions.

If you’re an Iterable customer looking to take your skills to the next level, we have options for you! Join us for Foundation, Intermediate and/or Advanced hands-on training as an add-on to this pass for only $100.

To help you make the case to attend, we’ve created this justification letter that you can download.

Available until January 31
Get Ticket
Starting February 1
Starting April 16

The Growth Marketing Awards

Iterable’s Growth Marketing Awards are designed to recognize and celebrate customers and partners that are leveraging Iterable to power world-class customer engagement. Winners will be celebrated during Activate. Thank you for your time in completing these submissions and for inspiring us every day. We look forward to seeing you all in June! Deadline for submission(s) is Friday, April 10, 2020 at 11:59PM PT.

Submit to Win
Growth Marketing Team of the Year
Technology Partner of the Year
Agency Partner of the Year
Most Sophisticated Use of Workflow Studio
Best Cross-Channel Campaign
Most Captive Audience
Most Impactful Transition to Iterable



Palace Hotel

2 New Montgomery Street San Francisco, CA 94105
Book for $365 per night.

Palace Hotel

2 New Montgomery Street San Francisco, CA 94105
Book for $365 per night.
Nice digs. Sweet venue.
Nice digs. Sweet venue.

Become a Sponsor

Tell us a little bit about yourself and we will get in touch!

Find out More

Official Sponsors



When is Activate?

June 8-10, 2020
The pre-conference workshop will begin on Monday, June 8, 2020 at 2pm*.
The regular conference programming will begin on Monday, June 8, 2020 at 5:30pm*.
*Times are subject to change

Am I allowed to attend the the Conference Customer Workshops?

If you are an existing Iterable Customer, you are welcome to attend any of three workshops. Foundation Workshop will take place on Monday, June 8 and Intermediate or Advanced Workshop will take place Wednesday, June 10. The $100 workshop add-on will give you access to any of the classes. If you are not an Iterable Customer, we are unfortunately unable to accommodate you in the Pre-Conference Customer Workshop.

When does registration open and close?

Online registration opens on November 21, 2019 and closes on June 1, 2020.

I have completed my registration and want to make a change, how do I do this?

Email activate@iterable.com with the email address you used to register and the change you would like to make.

What is the cancellation policy? Are substitutions permitted?

Unfortunately, tickets are non-refundable. However, you may request a substitution until May 1, 2020 by emailing activate@iterable.com.

I’d like to bring a colleague or friend. Is there a group rate?

The more the merrier! For groups of 5 or more, we are able to provide a group discount. Email activate@iterable.com or contact your Iterable representative for more information.

Will meals be provided?

Yes, breakfast, lunch and dinner will be provided on June 9, 2020 and breakfast and lunch will be provided on June 10, 2020.

How do I book my hotel for Activate?

We have secured a group rate for Activate attendees at Palace Hotel for $365/ night. You can book your hotel using this link.

Which airports are closest to San Francisco?

San Francisco International Airport (SFO) is the closest major airport, an easy BART ride or a 25-minute drive from downtown. Alternatively, the Oakland International Airport (OAK) is a 35-minute drive over the Bay Bridge and is also accessible by BART.

What is the dress code for Activate?

Business casual attire is appropriate for all functions related to Activate. A jacket or sweater is recommended for air-conditioned rooms at the Palace Hotel.

Don’t see your question?

Send us your question and we will get back to you ASAP!

Email us

Interested in past recordings?

Access keynotes, sessions and more from previous years at Activate.

View All

Connect on Social

Follow #Activate20 on Twitter for updates as well as connect with other attendees. We will be tweeting live from the event in June!