Activate Live

Authentic Experiences. Empowered Connections.

Wednesday | April 7, 2021 | 8:00 AM – 2:30 PM PDT

Why Attend

Today’s consumers expect more from brands. The ideal customer experience is no longer singular across a wide audience. It’s individualized and human. This year at Activate Live we are bringing you stories, insights, and strategies you can take with you to make your customer experience memorable. You don’t have to dream of building a long-lasting relationship with your customers anymore. At Activate, you can make it a reality.

Who You’ll Meet

Activate Live is for anyone who wants to connect with their customers on a personal level. To make it a little more personal for you we want to recognize your talents. Because to us, you are the dreamers, builders, and makers that create memorable experiences for your customers.

  Dreamers
Dreamers constantly have an innovative, clear eye on the future. They think big and identify the direction of your brand and ensure customers grow along with the business.

  Builders
Builders thrive when solving problems and shaping the foundation on which the business succeeds. They construct products that bring customers joy and create the best infrastructure to empower brand growth.

  Makers
Makers foster connections directly with customers. They craft strategies and tactics that promote long term relationships and satisfy the customer’s call for individualization.

Previous Attendees

Featured Keynote Bozoma Saint John

A brilliant marketing mind, and an outspoken advocate of diversity and inclusion in the workplace, Bozoma “Boz” Saint John, CMO at Netflix, will be joining us for a fireside side chat at Activate Live to talk about innovation, inclusion and the future of customer experience!

Featured Keynote Sara Varni

What’s the best way to redefine the customer experience? Learn from an expert in the industry, of course! We’re excited to share that Sara Varni, CMO of Twilio, is sharing her insights at Activate Live.

Session Tracks

We know most—if not all!—of you identify as Dreamers, Builders and Makers. For a truly customized experience, you can attend sessions in one track or jump between tracks.

Track 1: Building a Memorable Experience
In our foundational track, you will find sessions illustrating how to approach building a customer experience that includes empathy, values, and personal connection. These sessions show you how to use the tools at your disposal to communicate at the individual level.

Best suited for:    Dreamers and   Makers

Track 2: The Customer Experience in Practice
In our practical track, you will learn how to take action right away. From journey mapping to gleaning insights from massive data sets, the sessions in this track detail what steps need to be taken to improve your customer experience.

Best suited for:    Builders and   Makers

 

*Agenda coming soon.

Activate Live Speakers

This year’s speaker lineup showcases Dreamers, Builders, and Makers leading the charge for a better customer experience. They will challenge you to shift your perspective, expand your creativity, and, most importantly, identify how to take action immediately.

Stay tuned for new speakers!

Bozoma Saint John
Global Chief Marketing Officer / Netflix
Bozoma Saint John
Global Chief Marketing Officer / Netflix
Bozoma Saint John is Chief Marketing Officer at Netflix. Over the course of her career, Boz has earned a formidable reputation as a trailblazing marketing and advertising executive. She most recently served as CMO of Endeavor, a global leader in entertainment, sports and fashion. In her role, Boz focused on driving marketing efforts across Endeavor’sgrowing portfolio, as well as its 160over90 business, which works with premium brands including Anheuser Busch InBev, Marriott, Microsoft, T-Mobile, USAA and Visa. Boz also served as Chief Brand Officer for Uber, where she was tasked with telling the stories of millions of riders and driver-partners across 600+ cities. Prior to Uber, Boz served as Head of Global Consumer Marketing for Apple Music and iTunes, spearheading campaigns geared towards growing consumer brand recognition, loyalty and equity around the world. She stole the show at Apple’s keynote World Wide Developers Conference in 2016, where she introduced the new interface for Apple Music. Following the presentation, Buzzfeed called her the “coolest person to ever go on stage at an Apple event.” Prior to Apple, Boz served as Head of the Music and Entertainment Marketing Group at Pepsi-Cola North America, where she drove breakthrough consumer engagement plans for brands across the soda giant’s beverages portfolio by engaging tastemaker-consumers. Before Pepsi, Boz served as VP of Marketing for Ashley Stewart, a women’s fashion brand, as well as managed accounts at advertising agencies Arnold Worldwide and Spike Lee’s SpikeDDB.Boz has been recognized for her breakthrough work by both the industry and her peers. She has been inducted into Billboard’s Women in Music 2018 Hall of Fame and in 2014, she was inducted into the American Advertising Federation Hall of Achievement, where she currently sits on their Executive Committee. She was named to The Hollywood Reporter’s 2018 Women in Entertainment Power 100 list and 2016’s Executive of the Year by Billboard Magazine; she has been featured in Fortune Magazine’s Disruptors, Innovators & Stars 40 Under 40 feature, Billboard’s Top Executives 40 Under 40 and Power 100 lists, Fast Company’s 100 Most Creative People, Ad Age’s 50 Most Creative People, Ebony Magazine’s 100 Powerful Executives, BlackEnterprise’s Most Powerful Women in Business, Fortune Magazine’s2018 list of Most InfluentialCMOs, and made the cover of Adweek as one of the most exciting personalities in Advertising. Additionally, Boz has been awarded African Health Now’s Inaugural Gift of Life Leadership Award as well as BET’s Leading Women Defined Butterfly Award. In March 2017, she was named as a HenryCrown Fellow in the Aspen Institute. During the 2020 Spring semester, Professor Frances Frei of Harvard Business School used Saint John’s successful marketing career as a case study in her MBA class, “Leading Difference.” Boz appeared as a guest lecturer for the Harvard MBA students, delving deep into the tactical and pivotal marketing moves she made throughout her career, which she now credits as intrinsic to her success. Most recently, Saint John launched a podcast alongside award-winning journalist Katie Couric, “Back to Biz with Katie and Boz,” which explores the ways thought leaders, CEOs and innovators are responding to the societal shifts that have been ushered in by the coronavirus pandemic. In spite of all of her professional success, Boz considers her greatest accomplishment to be mothering her 11-year-old daughter, Lael. After the death of her husband, Peter, to cancer in 2013, Boz also took on the efforts of raising funding for cancer research and has been recognized by the TJ Martell Foundation for her devotion to the cause. Boz’s other philanthropic efforts include representing Pencils of Promise as a Global Ambassador to Ghana and serving on the boards ofGirls Who Code and Vital Voices. Boz was born in Middletown, CT, but spent her early childhood in Nairobi Kenya, Washington DC, and Accra Ghana, before immigrating to Colorado Springs, CO when she was 12 years old. She received her Bachelor’s degree in English and African American Studies from Wesleyan University(at which she currently sits on the President’s Advisory Council). After many years in New York, she currently resides in Los Angeles, CA
Sara Varni
Chief Marketing Officer / Twilio
Sara Varni
Chief Marketing Officer / Twilio
Sara is responsible for growing Twilio’s community of developers while simultaneously bringing Twilio into the enterprise market. Prior to Twilio, Sara was SVP of Marketing at Salesforce where she was responsible for the positioning and go-to-market strategy for Sales Cloud, the world’s leading sales platform. At Salesforce, Sara held various leadership roles, including marketing for Desk.com and the Salesforce AppExchange. Before joining Salesforce, Sara worked in mobile strategy at E! Networks. She holds a BS in Business Administration from Bucknell University and an MBA from The Anderson School of Management at UCLA.
Bela Stepanova
VP, Product / Iterable
Bela Stepanova
VP, Product / Iterable
Bela spent the last 13 years building products, used by millions of users today. As a product leader, she is passionate about building enterprise quality products with user experience first mindset. She holds a Computer Science degree from University of California, Berkeley.
Justin Zhu
Co-Founder and CEO / Iterable
Justin Zhu
Co-Founder and CEO / Iterable
Justin Zhu is co-founder and CEO of Iterable. Zhu’s expertise lies in scaling high-velocity businesses with emerging technologies, having built user growth systems that powered Twitter’s early success. He has previous engineering experience at Google and studied Computer Science at Carnegie Mellon University.
Tasha Reasor
VP of Demand Generation & Customer Marketing / Iterable
Tasha Reasor
VP of Demand Generation & Customer Marketing / Iterable
Tasha Reasor currently serves as VP of Demand Generation and Customer Marketing at Iterable, where she manages Iterable’s holistic marketing capabilities. Her work has driven brand awareness and loyalty, enabling Iterable’s continued expansion to new markets. Prior to joining Iterable, Tasha managed functions across the marketing spectrum – from revenue generation to product marketing. Her expertise in operationalizing go-to-market excellence and identifying and driving opportunities has enabled companies, like Alooma and OpenDNS, to transition successfully from start-up to acquisition. While data-driven and revenue-conscious, Tasha prides herself on maintaining a people-centric approach when she works; prioritizing mentoring and relationship-building with employees, stakeholders, partners and clients. She’s looking forward to continuing to leverage her position as a platform to foster diversity and inclusion, advance gender equity, and build cultures at work that reward empathy and drive innovation.
Adam Knight
Director of Engagement / Zoopla
Adam Knight
Director of Engagement / Zoopla
Career Marketeer with 15 years experience agency side  as a comms and advertising strategist. Transitioned to client side in 2019 and now leading the charge in evolving Zoopla’s Engagement Marketing function into a contemporary, market leading and revenue generating proposition. Internal and external change-maker, with previous experience across luxury, automotive, telco’s, tech, B2B, gaming, personal security and FMCG sectors. A passionate advocate of innovation to drive differentiation. Now using all I’ve learned to date to help drive transformation and business growth within a PE owned business. 
Alexandra Farrar
Retention Marketing Manager / Cars.com
Alexandra Farrar
Retention Marketing Manager / Cars.com
Alex Farrar is the Retention Marketing Manager at Cars.com. She leads strategy and tactical implementation for digital consumer touchpoints (email & push marketing) to drive timely and engaging experiences for in-market car shoppers.
Boris Savoie Doyer
Head of CRM / Aspiration.com
Boris Savoie Doyer
Head of CRM / Aspiration.com
Leading Aspiration.com’s CRM program since 2017, Boris orchestrated online and offline campaigns for a variety of NGO’s and advocacy groups for the last 20 years.
Brian Balfour
Founder and CEO / Reforge
Brian Balfour
Founder and CEO / Reforge
Brian is the Founder/CEO of Reforge and Venture Partner at Long Journey Ventures. Prior to Reforge, Brian was the VP Growth at HubSpot helping grow new product verticals such as the HubSpot CRM and HubSpot Sales Hub.  
Chris Frost
Senior Product Manager / Zoopla
Chris Frost
Senior Product Manager / Zoopla
Senior product professional with 21 years working across a range of digital and telecoms businesses. Chris has built a broad experience contributing to everything from small adtech start-ups to global consumer marketplace businesses bringing a lean, value-driven approach to building world-class, profitable products. Leads Zoopla’s product area that focuses on understanding consumer’s needs and circumstances through data, to generate unique insights that drive higher engagement better connections between Zoopla’s consumers and customers – the UK’s leading estate agents and new homes developers.
Gina Igwe
Sr. Director, CRM / DoorDash
Gina Igwe
Sr. Director, CRM / DoorDash
Marketing leader with a successful track record of scaling and building retention programs and teams from the ground up in fast-paced, growth environments like Twitter, Uber and now DoorDash. Passionate about creating cross-channel, data-driven marketing strategies that deepen relationships with customers (B2C and B2B) by putting them at the center of the brand. Current Senior Director of CRM at DoorDash across Consumer, Dasher, Merchant and Caviar.
Guilhaum Ceccaldi
Head of Growth Marketing / Prose
Guilhaum Ceccaldi
Head of Growth Marketing / Prose
Guilhaum Ceccaldi is the Head of Growth Marketing at Prose, the direct-to-consumer beauty brand delivering custom hair care products that are made-to-order and address the specific needs and goals of each individual’s hair and scalp. In his capacity, Ceccaldi is responsible for leading and implementing Prose’s marketing strategy, overseeing both acquisition and retention. Prior to joining Prose, Ceccaldi served as Online Acquisition Director at Adore Me. Ceccaldi also held additional marketing positions at various companies in Paris, France.
Imelda Skinder
Listener Lifecycle Manager / Stitcher
Imelda Skinder
Listener Lifecycle Manager / Stitcher
Imelda Skinder manages lifecycle strategy for the Stitcher app, a podcast platform recently acquired by SiriusXM Pandora. Her background in audience growth led to her love for personalized marketing.
Indi Pollard
Email Marketing Lead / Blockchain
Indi Pollard
Email Marketing Lead / Blockchain
Indi joined Blockchain.com in 2020 to lead email marketing after previously working with high-growth FinTech startups and challenger banks. Focusing on bringing crypto to the masses and changing the world of finance.
Oriana Wen
Director, Data & Innovation / Blue Bottle Coffee
Oriana Wen
Director, Data & Innovation / Blue Bottle Coffee
Oriana Wen is the Director of Data and Innovation at Blue Bottle, where she provides data to serve the business and their guests. She previously worked as a product manager launching their mobile app and new features on the ecommerce site.

Tickets

Register today for Activate Live to gain access to keynotes, 15+ sessions, digital expo hall and virtual networking. Best part of it all, it’s free!

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