Impactful Email Experiences Through Inclusivity and Accessibility

Elliot Ross  • Technology Evangelist, Taxi for Email at SparkPost

Representation matters. Consumers are more likely to engage with a brand when they see themselves represented and the World Health Organization states that 15% of the world's population has some sort of disability. This means a sizable segment of your audience won’t engage if your marketing messages aren't inclusive and accessible. While email marketers know that inclusivity and accessibility are important, they're often swamped with a long to-do list. To bring all customers a joyful experience, however, inclusivity and accessibility need to be priorities. In this session, led by Elliot Ross of Taxi for Email by SparkPost, you will learn how inclusivity and accessibility impact your business, what it takes to implement these strategies, and the best ways to improve the inclusivity and accessibility of your marketing.