Activate Recordings

Watch Activate London 2024 recordings on demand

Activate London 2024 Keynote

London Opening Keynote

Andrew Boni • Founder & CEO at Iterable

Jeff Samuels • COO at Iterable

Hear from Iterable’s CEO and co-founder Andrew Boni and dive into the opportunities for marketers in the AI era.

London Product Showcase

Heather Blank • SVP of GTM Strategy and Partnerships at Iterable

Julia Erlandson • Group Product Manager at Iterable

Heather Blank, SVP of GTM and Partnerships, takes the stage to dive into the Iterable platform and showcase some new and upcoming announcements.

How Pension Bee Uses Modern Technology to Nurture Users & Build Advocates

Jasper Martens • CMO at PensionBee

Being bogged down with a legacy platform can have a devastating impact on your overall customer experience. No one knows this better than Jasper Martens, CMO of Pensionbee. With a legacy platform, PensionBee struggled to nurture users and build trust. In this session Jasper will cover why PensionBee made the switch to Iterable and why a well-designed martech stack is critical for a brand’s success.

Cross-Channel Data Activation: Amplifying Relevance for Incremental Growth through Personalisation

Karan Gupta • Global Head of CRM at Marley Spoon

Having customer data is one thing—using it wisely is another. Learn how the team at Marley Spoon was able to activate their data to create a top-performing cross-channel campaign resulting in customer winback and new leads. Join Karan Gupta, Global Head of CRM at Marley Spoon, as he walks through the complexities and creation of their highly successful year-in-review campaign.

Brand Differentiation in the Age of AI: Executive Perspectives Panel

Jonathan Donovan • Digital Marketing Director at Penguin Random House UK

Jason Birth • CTO at BeatuyPie

Fredrik Lucander • VP of Marketing at Wolt

Join this panel featuring three marketing leaders to see how world class brands are capitlizing on the AI revolution to stand out from the crowd. Learn the ways these leaders and their teams are using AI technologies to cut through the noise and reach their customers where they are, while improving efficiencies internally to scale their efforts.

Navigating Common Marketing Challenges with The Body Coach

EJ Panalba • CRM Manager at The Body Coach

In this panel session, attendees will hear how marketing teams of different sizes went from migration through data activation to personlised cross-channel journey building and how their teams tackled the challenges they faced along the way.

Navigating Common Marketing Challenges with Product Madness

Alex Haley • GameOps Director (CRM & LiveOps) at Product Madness

Reaching the point of personalising an experience for each customer means navigating any number of pitfalls. In this panel session featuring Alex Haley, GameOps Director at Product Madness attendees will hear how marketing teams of different sizes went from migration through data activation to personlised cross-channel journey building and how their teams tackled the challenges they faced along the way.