Activate Summit Europe
Justify Your Trip Letter
Hello [Manager name],
I’m writing to ask for approval to attend Activate Summit Europe, Iterable’s annual conference, on 25-26 May, 2022 in London. It’s two days of hands-on learning, featuring in-depth case studies, practical workshops, and detailed presentations from innovative brands . I’ll stay up-to-date on the latest trends, technologies, and tactics in marketing, and hear directly from top marketers about how they’re harmonizing the customer experience across channels. At a total cost of about £XXX, I’ll gain key insider knowledge to help keep our strategies cutting-edge, and ensure that we’re doing all that we can to differentiate our brand, resulting in immediate ROI.
In particular, I’d like to focus on finding solutions or best practices for the following projects:
- [add project or initiative]
- [add project or initiative]
- [add project or initiative]
As well as networking opportunities with other Iterable customers, industry leaders, and speakers, I’ll also be able to meet Iterable employees and strengthen our relationship, which I would leverage across the projects I manage.
Here’s a rough breakdown of costs:
- Airfare: £XXX
- Transportation: £XXX (round trip taxi from airport to hotel)
- Hotel: £XXX (2 nights at £XXX)
- Meals: £XX (1 day at £XX)
- Registration fee*: £XXX
- Total: £XXX
*Registration fee includes all materials, breakfast, lunch, and access to session recordings and PowerPoint slides after the conference.
I’m currently working on ways to cut down costs, such as hotel discounts, ride sharing, and meals with vendors. After the conference, I will schedule a meeting with you to share a summary of all the major takeaways I learned to maximize our current investments in Iterable.
Thank you for considering my request. Please let me know if you have any questions.
Regards,
