Activate Summit Europe

The conference that elevates marketing moments

London | 25 – 26 May 2022

Activate Summit Europe starts in It’s Live!
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Why Attend

Activate Summit Europe is back, and this year we’re diving into marketing moments. A customer’s relationship with a brand hinges on moments. A series of good interactions builds brand loyalty, while one bad moment can turn off a customer for life.

Join us as we explore the innovation and strategies behind crafting authentic moments that deepen the customer relationship. Expand your network and meet like-minded marketers, while you hear from industry experts and customer-first brands in person. Discover how you can build marketing moments that deliver, time and time again.

Who You’ll Meet

Activate Summit Europe is for the marketing masters involved in bringing customers a delightful experience. And it takes a team—a cross-functional crew of dreamers, builders, and makers—in order to craft a truly meaningful moment. Because every expert brings something unique to the table.

 

   Dreamers

Dreamers are visionaries. The ones who look ahead and drive the brand direction. They discover what core motivation drives customers, and craft strategies that build great moments into great experiences.

   Builders

Builders make it happen. They take charge of the infrastructure, frameworks, and data that power these interactions, so customers get the right moments, at the right time, in the right channel.

   Makers

Makers have a direct line to the customer. They contextualize these moments and build them into something greater, deepening a customer’s relationship with your brand.

 

Past Attendees

Featured Keynote Fearne Cotton

Broadcaster, Author, and Founder of Happy Place.

The one and only Fearne Cotton has presented some of Britain’s biggest shows, and now she’s taking the stage at Activate Summit Europe as our keynote speaker!

Get excited to hear Fearne share how she and her team have adapted to take advantage of digital channels to expand her brand globally.

Agenda at a Glance

The schedule may be updated up until the event. All times are in BST (British Summer Time).

Wednesday, 25 May, 2022
1:00 PM - 5:00 PM Pre-Conference Customer Workshops
Thursday, 26 May, 2022
8:00 AM Breakfast and Registration
9:00 AM Keynote
10:00 AM Morning Sessions
12:00 PM Lunch
1:00 PM Afternoon Sessions
4:00 PM Networking Reception

Schedule

The schedule may be updated up until the event. All times are in BST (British Summer Time).

Customer

Workshops

Join us for one of our customer pre-conference workshops at Activate Summit Europe! You’ll leave with new connections in the industry and even more Iterable knowledge than you had before. We’ll provide take-away documents that list other resources you can check out to continue learning and a certification of completion badge you can post to LinkedIn. To learn more, check out the workshop descriptions below:

 

Foundations Workshop | 25 May at 1:00 PM BST

Are you new to Iterable or have you been with us for awhile and would like a refresh on all the basics? Then this workshop is for you! Join us for this four hour, pre-conference workshop at Activate.

By the end of this foundations workshop you’ll be able to:

  • Configure a sandbox project within Iterable to enable sending a campaign including message channels, message types and sender email addresses
  • Create a template, maintain a list and send a campaign from Iterable
  • Create an onboarding journey using workflows, user and event data and filters to ensure a personalized and optimized experience


Advanced Workshop | 25 May at 1:00pm BST

Have you mastered the foundations of Iterable and are hungry for more? Then this workshop is for you! Join us for this four hour, pre-conference workshop at Activate.

By the end of this advanced workshop you’ll be able to:

  • Plan and implement an ongoing sunset policy using segmentation to act on list-hygiene best practices
  • Determine the initial campaign steps to take with a newly cleaned list to boost positive engagement metrics in the 60 days following their initial sunsetting campaign
  • Implement ongoing industry-validated deliverability practices to send the right message, to the right people, at the right time, creating memorable experiences for their customers

Our Speakers

This year’s speaker lineup showcases Dreamers, Builders, and Makers leading the charge for a better customer experience. They will challenge you to shift your perspective, expand your creativity, and, most importantly, identify how to take action immediately.
Stay tuned for new speakers!

Tickets

Activate Summit Europe is offering two types of tickets! Purchase our full access pass for all the latest and greatest. Workshops are only available to Iterable customers.

Full Access
Keynotes
14 Educational Sessions
Networking Receptions

Feb 17 - April 29

£99

April 30 - May 26

£199

Full Access + Workshop
Keynotes
14 Educational Sessions
Networking Receptions
Pre-conference Customer Workshops

Feb 17 - April 29

£199

April 30 - May 26

£299

Type
Feb 17 - April 29
April 30 - May 26

Full Access
Keynotes
14 Educational Sessions
Networking Receptions

£99

£199

Full Access + Workshop
Keynotes
14 Educational Sessions
Networking Receptions
Pre-conference Customer Workshops

£199

£299

Justify Your Trip

Activate is back and bigger than ever! We understand that managers sometimes need a little help understanding the value of attending a conference. Let us help! Fill in the missing areas to personalize the Justify Your Activate Trip Letter and you’re all set!

Justify Your Activate Trip Letter →

Venue

etc.venues County Hall is a showstopper venue in London’s Southbank. Experience a great location with breathtaking views over The Houses of Parliament, Big Ben and the London Eye during Activate Summit Europe 22.

Address

etc.venues County Hall
Belvedere Road
London
SE1 7PB

Our Sponsors

Premier
Select

Become a Sponsor

Tell us a little about yourself and we will get in touch!

Speak at Activate

Activate is a great platform to share your message and grow your personal brand. Tell us a little bit about yourself and your session idea and our team will review.

FAQs

When is Activate Summit Europe?

Activate Summit Europe’s main programming is on Thursday, 26 May, 2022. If you are a customer, join us for Foundations or Advanced Workshop on Wednesday, 25 May, 2022.

Where is Activate Summit Europe

Activate Summit Europe will be held at the etc.venues County Hall in London. The address for the venue is:

etc.venues County Hall
Riverside Building
Belvedere Road
London
SE1 7PB, click here to view on Google Maps.

What is the registration cost?

Please see the ticket section on the landing page for the latest pricing. Pricing will change depending on time of purchase.

How do I get an invoice? 

After you purchase your ticket, a copy of your invoice will be sent to the email you used to register with. If you did not recieve the invoice, please double check to make sure the email was not sent to your spam folder. Also, feel free to reach out to activate@iterable.com to receive a new copy of your invoice.

Can I transfer my ticket to a colleague?

We understand plans change. Please email activate@iterable.com and we will help transfer your ticket.

Covid Policy

We are fully committed to our guests’ safety, so note attendance is limited.

We recently partnered with health experts to ensure we follow COVID-compliant guidelines for this event. We politely request that you only attend this in-person event if you have not experienced any COVID symptoms within 48 hours of the event.

What is the dress code for Activate

Business comfortable attire is recommended for all functions related to Activate Summit Europe.

Will the Keynotes and Sessions be available in other languages?

Unfortunately, Keynotes and Sessions will only be available in English.

Will an event code of conduct be upheld? Where can I review the full code of conduct?

Activate is intended for networking and collaboration in the marketing community.

At Iterable, diverse identities are what drive us forward. We are committed to creating a safe environment that is inclusive and free from discrimination, regardless of race, religion, color, national origin, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, or any other protected categories under applicable law.

All participants of Iterable events must abide by the following policy:

Expected Behavior

Be considerate of those around you.
Be respectful of others and viewpoints that may be different from your own.
Be mindful of your words and actions.

Access the full code of conduct here.

Where should I send my media inquiry?

Please email your media inquires to our PR team at press@iterable.com.

Which airport should I fly into?

Best options for airports near London are Heathrow (LHR) and Gatwick (LGW).

Is there a hotel block reserved for the event?

Unfortunately, we do not have a block of rooms available for the event. The hotels closest to the venue are the Marriott County Hall or the Park Plaza County Hall.

What is the registration cancellation policy?

Iterable’s top priority is the health & safety of our attendees and making it easier for you to join us at Activate Summit Europe 25-26 May, 2022, in London. We understand that every situation and region may be different during this time. As a result, we have implemented a risk-free registration process. The cancellation deadline is 13 May, 2022, 1159 GMT.

In-Person Cancellation Terms:
• After you register, if you are no longer able to attend in-person in London, a full refund of your pre-paid registration fee will be available if you cancel by 13 May, 2022, 1159 GMT. If you decide to cancel after this date, your pre-paid registration fee will automatically be applied toward your registration to Activate Summit Europe 2023.
• The deadline to request a full refund is 13 May, 2022, 1159 GMT. Your cancellation must be received by the stated cancellation deadline and will be accepted in writing only to: activate@iterable.com.
• No shows for the event will not receive a refund or credit.
• This cancellation policy applies to registration and any add-on items you have purchased in connection with Activate Summit Europe 2022, including customer workshops.
• This cancellation policy is not applicable to sponsorship & exhibitor agreements. Please see your sponsorship and exhibitor agreement for Iterable’s cancellation policy for sponsors and exhibitors.

Travel Restrictions: If due to COVID-19 travel restrictions are imposed in the providence or country from which you are traveling prevents your in-person attendance, Iterable will work with you to credit the registration value towards a future event or refund the full amount.

Please remember that canceling your registration does not automatically cancel your hotel and travel arrangements. You are responsible for canceling your own hotel and travel reservations.

What if I have a dietary restriction?

There is an opportunity to indicate special dietary restrictions during the registration process. If you have dietary restrictions that are not mentioned in the registration form, please email us at activate@iterable.com.

How do I contact Event Support?

Please review the FAQs on the page to ensure the best possible experience at Activate Summit Europe. Email us at activate@iterable.com for additional questions.

Interested 
in past recordings?

Access keynotes, sessions and more from previous years at Activate.

Contact us

Have questions or comments? Reach out to us at activate@iterable.com.

Save the date - Europe

By signing up, I agree with Iterable’s Privacy Policy and agree to receive updates about the Activate conference, as well as products and services that might interest me. I understand that I can unsubscribe at any time. When I visit a sponsor’s virtual booth or session, I am agreeing to share this information with those sponsors. Sponsors that I visit virtually may contact me, and that sponsor’s privacy policy applies. For more information on a sponsor’s data practices, please contact the sponsor directly.

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