Drawing on six years of experience with Iterable across multiple companies, Davida Gaffney, Marketing Automation Manager at Randstad USA, will showcase how AI can strengthen teams, enhance customer experiences, and deepen audience engagement. This session will provide real-world examples of using Iterable’s Journey Assist to expedite journey creation, helping users move seamlessly through the app funnel, and preventing customer churn through the use of Iterable’s Predictive Goals. Discover how AI can empower your team, optimize customer journeys, and foster lasting relationships with your audience.

Join Kara Douglas, Director of Lifecycle Marketing at Rocket Lawyer, as she delves into the critical role of personalization in driving customer loyalty and engagement. In this session, Kara will explore the impact of tailored marketing strategies on conversion rates and lifetime value, showcasing how Rocket Lawyer leverages Iterable’s Catalog to deliver personalized newsletter content at scale. Discover practical insights and strategies for enhancing the customer experience through effective personalization, and learn how these approaches can transform your marketing efforts and boost overall business performance.

What makes an email truly stand out? In this interactive fireside chat, Matt Helbig from Really Good Emails and Jeanette Woodburn, Iterable’s Senior Marketing Operations Manager, will explore the key ingredients of memorable emails. From captivating design elements to the technical strategies that drive success, this session will provide valuable insights for marketers looking to elevate their email campaigns. Join us for an engaging discussion that blends creativity with practical tips, ensuring your emails leave a lasting impression.