Activate New York Recordings

Watch Activate New York 2024 recordings on demand

Activate New York 2024 Keynote

Iterable Activate New York Keynote

Andrew Boni • Founder & CEO at Iterable

Jeff Samuels • COO at Iterable

Heather Blank • SVP of GTM Strategy and Partnerships at Iterable

First, you’ll hear from Iterable’s CEO and co-founder Andrew Boni, and COO Jeff Samuels, as they dive into the opportunities for marketers in the AI. Next, Heather Blank, SVP of GTM and Partnerships, will take the stage to dive into the Iterable platform and showcase some new and upcoming announcements.

Sipping Success: Audience Growth with Morning Brew

Kristine Wyatt • Senior Director, Audience at Morning Brew

Michelle Novak • Senior Manager, Customer Success at Iterable

Join Kristine Wyatt, Senior Director of Audience at Morning Brew, for an interactive Q&A exploring audience growth strategies and the latest AI trends shaping the publishing world. Learn how Morning Brew is differentiating its brand in today’s hyper-competitive, AI-powered landscape, with a focus on building both growth and loyalty. Kristine will share a mix of tactical insights and thought leadership, offering practical strategies along with a broader view of how to stand out in a crowded market. You’ll also get a glimpse into how Iterable has played a role in supporting their success!

The SoulCycle Effect: A Conversation With Co-Founder of SoulCycle and Peoplehood, Julie Rice

Julie Rice • Co-Founder and Former CEO at SoulCycle, Peoplehood

Join us for an exclusive keynote session with Julie Rice, co-founder and former CEO of SoulCycle and co-founder of Peoplehood. In this conversation, Julie will share the transformative journey of SoulCycle—the brand that put fitness classes on the global stage— and how they built a strong customer community, cultivated unwavering brand loyalty, and paved the way for experiential, dynamic, and immersive fitness programming. Julie will also touch upon her latest venture, Peoplehood, and discuss how its principles continue her mission of fostering meaningful connections and communities. Discover actionable insights on building a standout brand, fostering a passionate community, and leveraging technology to differentiate your business. Whether you’re an entrepreneur, marketer, or business leader, this session offers invaluable lessons from one of the most successful brand builders in the industry. Don’t miss this chance to get inspired and learn practical strategies from Julie Rice’s remarkable journey.

Breaking Silos: How Fabletics Achieves a True Omni-Channel Experience

Adrian Rohr • Vice President Marketing at TechStyle Fashion Group

In an era where seamless omni-channel experiences are vital, many marketers still face the challenge of siloed channels. Adrian Rohr, VP of Marketing at Fabletics, will share how Fabletics successfully transitioned from a cross-channel approach to a true omni-channel strategy by focusing on the message rather than the medium. Having recently migrated to Iterable, Fabletics has unified its messaging across channels, fueling growth and laying a strong foundation for future success. This session will provide actionable insights on how to break down silos and prioritize customer-centric messaging to create a consistent, personalized experience. Join this session to learn how to elevate your omni-channel strategy by putting the message first.

Efficiency Engine: Harnessing AI to Save Time and Achieve More

Krish Sailam • VP Marketing Technology & Operations Lead at Nextdoor

Taylor Briggs • Product Marketing Manager at Iterable

In this fireside chat with Nextdoor and Iterable, discover how artificial intelligence can streamline your workflows, enhance productivity, and help you accomplish more in less time. Learn practical strategies and tools that leverage AI to automate routine tasks, provide valuable insights, and drive efficiency. Join us to unlock the potential of AI in transforming your daily operations. *This description was crafted with the assistance of AI.

Brand Differentiation in the Age of AI: Executive Perspectives Panel

Peter Lauer • VP Growth Marketing at Fortune Media

Tyler Munson • VP of Marketing at MoneyLion

Lauren Pica • Head of Global Growth Marketing at Strava

Lauren Kopulsky • Communications Director at Iterable

Join this panel featuring three marketing leaders to see how world class brands are capitalizing on the AI revolution to stand out from the crowd. Learn the ways these leaders and their teams are using AI technologies to cut through the noise and reach their customers where they are, while improving efficiencies internally to scale their efforts.

One Person Dream Team: Developing Skills for Efficient Resource Management

Ivory Razor • Director, Transactional Communication at Angi Homeservices

We’ve all faced the challenge of “low bandwidth” or, in non-jargon speak, not having enough people to execute the task at hand. Managing resources is a skill that with a team of one—which is what Ivory Razor, Director of Transactional Communications at Angi, faced—becomes absolutely vital. In this session, Ivory will walk through how evolving your marketing skills can help improve resource management, resulting in saved time and reducing the need for new hires.

How Coinbase Activates Customer Data to Build Trust

Kelly Karunakaran • Group CRM & Lifecycle Manager at Coinbase

Data security and privacy are paramount for all brands, but this is especially true for cryptocurrency exchange platform, Coinbase. Join Kelly Karunakaran, Global Head of CRM & Lifecycle Marketing at Coinbase, as she explains how Coinbase uses customer data to build trust, personalize communication, and experiment, all while keeping privacy top-of-mind.