Activate Summit Virtual

Where AI and Creativity Spark Marketing Joy

 

Join us virtually | May 14-15, 2024

Watch On-Demand

Activate Summit Virtual
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Our Keynote

Mike Cessario

CEO & Founder of Liquid Death

A former creative director working for agencies like VaynerMedia and Porter & Bogusky, Mike began his healthy beverage company in 2017. He asked himself, “What’s the dumbest possible name for a water brand?” and Liquid Death was born. What started as a viral commercial that cost $1500 has now become a company valued at $1.4 billion. Liquid Death’s metal meets planet-friendly ethos has struck a chord with millions, quenching the thirst of skateboarders, construction workers, and even kids who usually prefer energy drinks — the toughest crowd to crack!

By leaning into irreverent humor and radical storytelling, Mike turned a gimmick into gold. Now, Mike will share his invaluable insights on crafting a brand that shatters the status quo, resonates with audiences, and forges new trends. So come and learn how to be big and bold from the baddest beverage brand in town, only at Activate Summit.

Our Speakers

This year’s speaker lineup showcases Dreamers, Builders, and Makers leading the charge for a better customer experience. They will challenge you to shift your perspective, expand your creativity, and, most importantly, identify how to take action immediately.

More speakers to be announced soon!

Mike Cessario
CEO & Founder / Liquid Death
Mike Cessario
CEO & Founder / Liquid Death
Mike Cessario is the founder & CEO of Liquid Death, one of the fastest growing non-alc beverage brands of all time. Liquid Death is the first beverage company using comedy and entertainment to make health and sustainability 50 times more fun. It takes the healthiest thing you can drink and packages it into infinitely recyclable tallboy cans that can actually compete with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. A portion of Liquid Death’s proceeds goes to nonprofits who are helping to fight plastic pollution and bringing clean drinking water to those in need. Prior to Liquid Death, Mike worked in the agency world as a creative executive at Doner, VaynerMedia, Crispin Porter Bogusky, and Humanaut. His agency work spanned brands including Netflix, Organic Valley, Dominos, Toyota and more.
Lena Waters
Chief Marketing Officer / Grammarly
Lena Waters
Chief Marketing Officer / Grammarly
Lena Waters is Grammarly’s Chief Marketing Officer. She leads marketing strategy, focusing on delivering the brand promise to customers, driving demand for products, and growing revenue to scale the company. Effective communication and bringing clarity to every interaction have always been important to Lena. She believes deeply in Grammarly’s mission to improve every communication and make life better for customers. Prior to Grammarly, Lena scaled global consumer and B2B teams at high- growth companies like DocuSign, Lookout, and Responsys. With her passion for storytelling, data, and experiences, Lena has been at the forefront of digital and enterprise marketing for over two decades, specializing in demand and lifecycle marketing, product-led growth and growth marketing, brand creative and digital strategy, field and event marketing, and marketing operations and technology. Her second job is serving as an unpaid roadie and novice videographer for her son’s Cajun music performances around the San Francisco Bay Area. Lena holds a Bachelor of Commerce in marketing from the University of Northern British Columbia in Canada, and lives in Moraga, California, with her husband and son.
Andrew Boni
Founder & CEO / Iterable
Andrew Boni
Founder & CEO / Iterable
Andrew Boni is the co-founder and CEO of Iterable. Under Andrew’s leadership, Iterable has enabled over 1,200 brands and businesses in 54 countries around the world to deliver customized, personalized and dynamic communications to their customers. Iterable’s disruptive and innovative approach to customer communications is driven by Andrew’s ambition to both solve and simplify a critical problem for marketers and consumers alike. His goal is to build a lasting and expanding company that positions itself on the frontier of marketing technology. As Iterable commemorates enteres its 11th year in business, Andrew’s vision continues to be the driving force behind Iterable’s success and massive growth. Prior to Iterable, Andrew worked on Google’s Strategic Partnerships team. He graduated with a B.S. in Computer Science from Boston College.
Adriana Gil Miner
Chief Marketing Officer / Iterable
Adriana Gil Miner
Chief Marketing Officer / Iterable
Adriana Gil Miner currently serves as Chief Marketing Officer (CMO) of cross-channel marketing platform, Iterable. Before joining Iterable, Gil Miner served as CMO of Qumulo, an enterprise data storage leader. Prior to Qumulo, Gil Miner was SVP of Brand Marketing & Events of Tableau where she helped establish Tableau as a category leader in data analytics helping it grow from $250 million to $1+ billion and through the Salesforce acquisition. Gil Miner also led Go-to-Market strategy as head of marketing of Artefact, a product design consultancy that spun off 10,000ft (acquired by Smartsheet in 2019). She also worked at leading companies like American Express, Digitas, and Weber Shandwick. In her 20+ years in marketing, she’s worked at every level, in multiple industries, and in myriad markets; she’s built marketing teams from the ground up, created thriving customer communities, and deployed campaigns across continents.
Changing the Game: How to Make Your Marketing Moments Last With the Power of Joy

April 6, 2022  at  9:00 am

Jeff Samuels
COO / Iterable
Jeff Samuels
COO / Iterable
Jeff currently serves as COO at Iterable, where he has played a pivotal role in shaping company strategy and driving operational excellence over his five-year tenure. Jeff has been instrumental in propelling the company’s growth to meet the ever-increasing demands of customers. Jeff has more than 20 years of experience in various executive leadership roles within the SaaS industry. Prior to Iterable, he was VP and CMO of Cisco Security at Cisco, where he developed modern go-to-market strategies and oversaw marketing for the company’s multi-billion-dollar security products and solutions portfolio. Before joining Cisco, Jeff drove global adoption of cloud-delivered security services as CMO at OpenDNS (acquired in August 2015). He also held CMO roles at GoGrid, served as General Manager and Vice President at Neustar (NYSE: NSR), and was GM and EVP of Marketing at UltraDNS. Jeff holds a B.A. from Columbia University.
Justin LeBlanc
Sr. Director, Marketing Messaging / Priceline
Justin LeBlanc
Sr. Director, Marketing Messaging / Priceline
Justin LeBlanc is a seasoned marketer with over 12 years of experience, currently serving as the Senior Director of Messaging and Customer Retention at Priceline. With a background in design and front-end development, Justin specializes in crafting customer retention and lifecycle marketing strategies. He oversees messaging initiatives aimed at driving engagement and loyalty among Priceline’s customer base. Justin is dedicated to supporting Priceline’s mission to be the best travel deal makers in the world, with the purpose of helping everyone experience the moments that matter.
Polina Akabas
Director of Lifecycle Marketing / IPSY
Polina Akabas
Director of Lifecycle Marketing / IPSY
Polina is a marketing leader with experience in various digital retail spaces including e-commerce, social selling, and subscription. She started in site and email marketing over 10 years ago and has worked at both top retailers as well as small, fast growing brands. Her passion is to create exciting marketing campaigns that inspire customers to shop and build a love of the brand, while driving strong performance. She now leads a team of marketers focused on customer acquisition and the e-commerce site experience.
Jessica Cox
Director, Lifecycle Marketing / IPSY
Jessica Cox
Director, Lifecycle Marketing / IPSY
Jessica is a marketing leader with experience in the retail, entertainment, and subscription industries – with over 15 years of experience developing marketing strategies that result in customer-centric growth. She is a dedicated, driven, and innovative marketing leader who combines big-picture, visionary marketing planning with the execution experience to deliver successes in revenue growth and differentiated customer experiences. Jessica leads a team of channel and site marketers responsible for generating commerce revenue and elevating the member experience.
Carina Pedersen
Sr. Lifecycle Marketing Manager / IPSY
Carina Pedersen
Sr. Lifecycle Marketing Manager / IPSY
Carina is an experienced marketing leader with over 9 years of experience in the subscription and e-commerce space, and specializes in crafting meaningful customer interactions across all stages of the customer lifecycle. She is currently the Head of the Member Experience & Marketing Operations team, focused on unlocking and scaling deeper segmentation, automation and personalization strategies at IPSY. She also oversees the entire marketing team’s devops needs across Email, SMS and Push to ensure all LCM campaigns are standardized, adhere to industry best practices & are optimized to drive performance.
Ellen Rockdale
Senior Marketing Operations Manager, CRM & Lifecycle / Care.com
Ellen Rockdale
Senior Marketing Operations Manager, CRM & Lifecycle / Care.com
Ellen is an engagement marketing and operations leader with experience in technology, retail, and dual-sided marketplace companies. She started in email marketing over ten years ago and gained hands-on experience in coding emails, building audiences, and launching experiments. She now leads a team of marketing operations developers and specializes in building scalable processes, partnering with marketers to translate ideas into measurable experiments, and fostering collaboration between marketing, creative, and engineering teams.
Julia Allen
Sr. Growth Marketing Manager, Lifecycle / Hipcamp
Julia Allen
Sr. Growth Marketing Manager, Lifecycle / Hipcamp
Julia brings a wealth of experience in mobile app marketing, with a focus on paid media and lifecycle strategies that engage, convert, and retain users. Adopting a data-first approach, she loves collaborating across functions to transform test insights into actionable strategies that catalyze incremental growth. Currently leading Lifecycle Marketing at Hipcamp, Julia’s track record includes New York Times, Brigit, Outside, and Gaia GPS, among others. Outside of her professional endeavors, Julia is an avid adventurer, often found hiking or snowboarding in Bend, Oregon, accompanied by her puppy, Hank.
Hannah Pscheid
CMO / barre3
Hannah Pscheid
CMO / barre3
Hannah Pscheid is the Chief Marketing Officer at barre3, a fitness and wellness company that teaches people to be balanced in body and empowered from within. Launched 15 years ago, barre3 has become one of the largest franchisors in the industry and has grown into a matrix organization with distinct and thriving units—185 franchise studios powered by female entrepreneurs, a robust digital workout streaming platform, value-aligned retail, and experiential retreats. As CMO, Hannah leads marketing strategy, brand positioning, creative development, and cross-channel campaign execution to drive business growth and deliver on barre3’s mission. Hannah is an experienced brand builder and growth driver with a passion for helping mission-driven brands achieve transformational growth. Prior to joining barre3, Hannah served as VP, Group Account Director at Rain the Growth Agency, the leading direct-to-consumer advertising agency in the U.S. In this role, she helped link strategy, creative, production, audience targeting, media buying and analytics to achieve sales and branding goals for clients ranging from DTC fast companies and category disruptors to established brands.
Angelique Jurgill
SVP, Audience Development / Dotdash Meredith
Angelique Jurgill
SVP, Audience Development / Dotdash Meredith
Angelique Jurgill is the SVP of Audience Development at Dotdash Meredith. In addition to leading Dotdash Meredith’s Outreach Marketing and Growth Marketing teams, Angelique leads, build, and operates a functional center of excellence to accelerate audience growth across all non-organic search traffic sources (social, email, direct and referral) for Dotdash Meredith’s 40+ brands. Angelique has a strong background in digital marketing and audience development. She has held various leadership roles at Dotdash Meredith and Meredith Corporation, where she’s led teams to drive audience growth and business performance for multiple brands. Before joining Meredith in 2013, Angelique worked in advertising sales and business development at Conde Nast’s Epicurious, as well as mobile start-up Hipcricket. Angelique began her career in consultative sales at News Corporation’s News America Marketing, where she rose to Vice President, Group Sales Manager. Angelique’s expertise includes growth marketing, content strategy, and digital brand management. She is a strategic thinker with a focus on driving results and achieving business objectives. Angelique earned her Bachelor of Science degree in Communication Studies at New York University’s Steinhardt School of Education, where she specialized in media studies.
Vahe Baghdasaryan
Senior Growth Marketing Manager / CoinStats
Vahe Baghdasaryan
Senior Growth Marketing Manager / CoinStats
Vahe is a seasoned marketing professional currently serving as the Senior Growth Marketing Manager at CoinStats and leading the lifecycle marketing. With a focus on activation, retention, and monetization, he is responsible for building and implementing strategies that drive user engagement and revenue growth. With extensive experience in A/B testing, experimentation, and data analysis, he is well-equipped to optimize campaigns and drive results.
Michael Rao
Principal Solutions Consultant / Iterable
Michael Rao
Principal Solutions Consultant / Iterable
Michael Rao is a seasoned Principal Solutions Consultant at Iterable, where he leverages his extensive background in web development to bridge the gap between technology and customer needs. With a passion for empowering customers, Michael focuses on making the Iterable platform accessible and intuitive, ensuring customers not only understand but also maximize its capabilities to achieve their goals.

Virtual Schedule

The schedule can be updated up until the event, so check back often and opt-in to receive notifications. All times are in PDT (Pacific Daylight Time).

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Product Showcase
Panel
Keynote
Community and Collaboration
Putting It Into Practice
Marketing Strategy and Leadership
Tuesday 14
Wednesday 15
8:00am
May 14, 2024 | 8:00 am
Virtual
All Sessions
Virtual
Welcome from Iterable
Adriana Gil Miner
Chief Marketing Officer
Iterable
8:05am
May 14, 2024 | 8:05 am
Virtual
Keynote
Virtual
Morning Keynote
Hear from Iterable’s CEO and co-founder Andrew Boni, and SVP of Product Bela Stepanova, as they dive into the opportunities for marketers in the AI era and explore exciting new Iterable product announcements. Adriana Gil Miner, CMO of Iterable, will lead a discussion on brand differentiation with marketing leaders from Dotdash Meredith, Grammarly, and Barre3. Together, they’ll share practical strategies for building authentic connections with consumers, ensuring brands stand the test of time.
Andrew Boni
Founder & CEO
Iterable
Bela Stepanova
VP of Product Management
Iterable
Adriana Gil Miner
Chief Marketing Officer
Iterable
Lena Waters
Chief Marketing Officer
Grammarly
Hannah Pscheid
CMO
barre3
Angelique Jurgill
SVP, Audience Development
Dotdash Meredith
8:40am
May 14, 2024 | 8:40 am
Virtual
Product Showcase
Virtual
Iterable Product Keynote and Showcase
Hear the latest and greatest from the Iterable Product team about how we’re empowering marketers to be cutting-edge strategists all within a single, AI-powered customer communication platform.
Bela Stepanova
VP of Product Management
Iterable
Heather Blank
SVP of GTM Strategy and Partnerships
Iterable
9:30am
May 14, 2024 | 9:30 am
Virtual
All Sessions
Virtual
Empowering Marketers: From Lean Testing to Scalable Data Activation
Join Justin LeBlanc, Senior Director of Messaging and Customer Retention at Priceline, for a deep dive into the process of leveraging lean testing to activate data and create personalized experiences that drive business value. Explore real-world examples and gain actionable strategies to overcome challenges, optimize customer journeys, and scale data activation effectively.
Justin LeBlanc
Sr. Director, Marketing Messaging
Priceline
10:00am
May 14, 2024 | 10:00 am
Virtual
All Sessions
Virtual
How to Bring Insights & Experiments into an Optimized Customer Journey
Marketers are always talking about the benefits of testing and experimenting in the customer lifecycle. Sure, experiments can offer a lot of insights into what works and what doesn’t but for some, there’s still uncertainty about what comes next. What do you do with the results of the experiment? How do you implement these results to make tangible changes for your customers and their journeys? Join Julia Allen, Senior Growth Marketing Manager of Lifecycle at Hipcamp, to explore the benefits of experimentation and how the insights gleaned from experiments can help move the needle. In addition, Julia will cover how insights are researched, how experiments are built, and interpreting the results of your experiments. Don’t miss it.
Julia Allen
Sr. Growth Marketing Manager, Lifecycle
Hipcamp
10:30am
May 14, 2024 | 10:30 am
Virtual
All Sessions
Virtual
Smart Ingest Deep Dive
What is the modern tech stack? Join the Hightouch and Iterable teams to discuss how marketing tech stacks are evolving and how marketers can lean in with Smart Ingest to own their data strategies.
6:00am
May 15, 2024 | 6:00 am
Virtual
All Sessions
Virtual
Welcome from Iterable
Adriana Gil Miner
Chief Marketing Officer
Iterable
6:05am
May 15, 2024 | 6:05 am
Virtual
Keynote
Virtual
How Silly Ideas Become Savvy Marketing: A Chat With Mike Cessario
How do you make buzz out of boring? That’s a marketing challenge that Mike Cessario, founder and CEO of Liquid Death, knows just how to tackle—and it’s not what you think. To truly think in innovative territory, the key is to start with a bad idea.It might sound like a gimmick, but Mike has made it golden. From its heavy metal imagery, to its sense of humor, to its ironic name and slogan (“Murder your thirst”), everything about Liquid Death defies expectations. Especially for a drinking water brand, of all things. Yet the healthy beverage has a massive social media following and has won the hearts of millions of customers nationwide. In short, Mike made his beverage brand work, and now he’s bringing his invaluable expertise to Activate Summit. Hear from Mike as he shares top tips for selling a brand story that shatters the status quo and makes people pay attention, so you can blow your competition out of the water. Be prepared to murder your thirst—for knowledge.
Mike Cessario
CEO & Founder
Liquid Death
Jeff Samuels
COO
Iterable
6:45am
May 15, 2024 | 6:45 am
Virtual
All Sessions
Virtual
Personalized Pathways: Leveraging CRM for Tailored Customer Journeys
In the evolving digital age, personalization stands as a cornerstone in customer relationship management (CRM). This talk, “Personalized Pathways: Leveraging CRM for Tailored Customer Journeys,” dives into using CRM tools for crafting individualized customer experiences. We’ll explore integrating advanced technologies and data analytics to build personal connections, going beyond generic marketing tactics. Key focuses include the importance of data-driven personalization, ethical data use, and practical steps for implementation. Attendees will gain insights into creating personalized content and services, enhancing customer engagement and loyalty. This session aims to empower marketers with strategies to exceed customer expectations in a competitive digital marketplace, ensuring every interaction is not just a transaction, but a step towards a lasting relationship.
Vahe Baghdasaryan
Senior Growth Marketing Manager
CoinStats
7:15am
May 15, 2024 | 7:15 am
Virtual
All Sessions
Virtual
Deliverability Q&A
With Google and Yahoo making changes, now is more important than ever to get your deliverability in check. Join this Q&A with the Iterable Deliverability team to learn about the changes, how they impact you, and what you can do to ensure long-term success. Bring your questions! They have answers.
Seth Charles
Senior Director, Delivery Operations
Iterable
7:45am
May 15, 2024 | 7:45 am
Virtual
All Sessions
Virtual
Plus One: Adding SMS Seamlessly
Customer habits change. Sometimes they begin engaging on different channels and need a new connection with your brand. In this session, marketing leaders from IPSY will walk you through the signs to look out for that you need to add new channels, how to go through the process, and some of their tips and tricks they learned along the way. If you’re curious about new channels, this is the session for you.
Polina Akabas
Director of Lifecycle Marketing
IPSY
Jessica Cox
Director, Lifecycle Marketing
IPSY
Carina Pedersen
Sr. Lifecycle Marketing Manager
IPSY
8:15am
May 15, 2024 | 8:15 am
Virtual
All Sessions
Virtual
Live Walkthrough: How to Build the Perfect Personalized Customer Journey
With so many ways to personalize your marketing, it can be daunting to figure out what makes the most sense for each user. In this session, Ellen Rockdale, Senior Manager of CRM and Lifecycle Marketing at Care.com, and Michael Rao, Principal Solutions Consultant at Iterable, will give you a live walkthrough on how to build a customer journey worth remembering, how to personalize the experience, and what it means to activate your data through customer experiences.
Ellen Rockdale
Senior Marketing Operations Manager, CRM & Lifecycle
Care.com
Michael Rao
Principal Solutions Consultant
Iterable

Why Attend

Collaboration and innovation are core tenets of marketing. By attending Activate virtually, you’ll get to experience sessions from our in-person conference on-demand. Get a firsthand look at how rapid advancements and adoption of AI in 2023 have shown marketers efficiency and productivity gains—not to mention the sheer acceleration of execution.

At Activate Summit 24, we set out to marketers with strategies and tips for combining AI, cross-channel marketing, and human ingenuity to make marketing moments that last. Leading marketing experts are coming from around the world to share their experiences—their successes and failures—and their best advice about how they connect people with products that bring them joy.

Content Tracks

Marketing Strategy and Leadership

Marketing is the function with the most diverse skillsets. There are strategists, creatives, engineers, data scientists, analysts, event planners, and so much more. “The Makings of a Marketing Leader” celebrates how these diverse skillsets develop and provides a roadmap towards the future of marketing leadership.

Past sessions in this track include: Getting Started with Zero- and First-Party Data with Strava

Putting It Into Practice

Marketing is the name; personalization is the game. The “Practice Makes Personal” track focuses on the “how” of marketing. How do you use the most innovative technologies to connect with your audience at an individual level? You’ll be able to answer this and show your team the ropes.

Past sessions in this track include: Going Beyond Opens and Clicks to Build Value with A+E Networks

Agenda at a Glance

The schedule can be updated up until the event, so check back often and opt-in to receive notifications. All times are in PDT (Pacific Daylight Time).

Tuesday, May 14, 2024
8:00 AM Activate Summit CMO Panel
9:00 AM Product Keynote + Q&A
10:00 AM Activate Session 1
12:00 PM Activate Session 2
1:00 PM On-Demand Sessions Released
Wednesday, May 15, 2024
8:00 AM External Keynote
9:00 AM CoinStats
11:00 AM Activate Session 1
12:00 PM Activate Session 2
1:30 PM On-Demand Sessions Released

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Have questions or comments? Reach out to us at activate@iterable.com

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