8:00 AM | Activate Summit CMO Panel |
9:00 AM | Product Keynote + Q&A |
10:00 AM | Activate Session 1 |
12:00 PM | Activate Session 2 |
1:00 PM | On-Demand Sessions Released |
Activate Summit Virtual
Where AI and Creativity Spark Marketing Joy
Join us virtually | May 14-15, 2024
Our Keynote
Mike Cessario
CEO & Founder of Liquid Death
A former creative director working for agencies like VaynerMedia and Porter & Bogusky, Mike began his healthy beverage company in 2017. He asked himself, “What’s the dumbest possible name for a water brand?” and Liquid Death was born. What started as a viral commercial that cost $1500 has now become a company valued at $1.4 billion. Liquid Death’s metal meets planet-friendly ethos has struck a chord with millions, quenching the thirst of skateboarders, construction workers, and even kids who usually prefer energy drinks — the toughest crowd to crack!
By leaning into irreverent humor and radical storytelling, Mike turned a gimmick into gold. Now, Mike will share his invaluable insights on crafting a brand that shatters the status quo, resonates with audiences, and forges new trends. So come and learn how to be big and bold from the baddest beverage brand in town, only at Activate Summit.
Our Speakers
This year’s speaker lineup showcases Dreamers, Builders, and Makers leading the charge for a better customer experience. They will challenge you to shift your perspective, expand your creativity, and, most importantly, identify how to take action immediately.
More speakers to be announced soon!
Virtual Schedule
The schedule can be updated up until the event, so check back often and opt-in to receive notifications. All times are in PDT (Pacific Daylight Time).
This video will cover our most exciting features yet:
- Journey Assist – save time with our prompt-based AI journey building tool
- WhatsApp* – our newest channel alongside email, SMS, in-app, web, and OTT
- Smart Segmentation* – AI-powered segmentation combining behavioral, demographic, and rich user data
- Smart Ingest – personalize using data directly from your data warehouse
Iterable enables marketers to:
- Launch cross-channel campaigns end-to-end. No coding skills required.
- Personalize communication across channels with data from any source
- Save time and boost conversions with AI-assisted tools
Iterable is an AI-powered cross-channel customer communication platform that enables you to:
- Launch cross-channel campaigns end-to-end. No coding skills required.
- Personalize communication across channels with data from any source
- Save time and boost conversions with AI-assisted tools
Why Attend
Collaboration and innovation are core tenets of marketing. By attending Activate virtually, you’ll get to experience sessions from our in-person conference on-demand. Get a firsthand look at how rapid advancements and adoption of AI in 2023 have shown marketers efficiency and productivity gains—not to mention the sheer acceleration of execution.
At Activate Summit 24, we set out to marketers with strategies and tips for combining AI, cross-channel marketing, and human ingenuity to make marketing moments that last. Leading marketing experts are coming from around the world to share their experiences—their successes and failures—and their best advice about how they connect people with products that bring them joy.
Why Attend
Collaboration and innovation are core tenets of marketing. By attending Activate virtually, you’ll get to experience sessions from our in-person conference on-demand. Get a firsthand look at how rapid advancements and adoption of AI in 2023 have shown marketers efficiency and productivity gains—not to mention the sheer acceleration of execution.
At Activate Summit 24, we set out to marketers with strategies and tips for combining AI, cross-channel marketing, and human ingenuity to make marketing moments that last. Leading marketing experts are coming from around the world to share their experiences—their successes and failures—and their best advice about how they connect people with products that bring them joy.
Why Attend
Collaboration and innovation are core tenets of marketing. By attending Activate virtually, you’ll get to experience sessions from our in-person conference on-demand. Get a firsthand look at how rapid advancements and adoption of AI in 2023 have shown marketers efficiency and productivity gains—not to mention the sheer acceleration of execution.
At Activate Summit 24, we set out to marketers with strategies and tips for combining AI, cross-channel marketing, and human ingenuity to make marketing moments that last. Leading marketing experts are coming from around the world to share their experiences—their successes and failures—and their best advice about how they connect people with products that bring them joy.
Content Tracks
Marketing Strategy and Leadership
Marketing is the function with the most diverse skillsets. There are strategists, creatives, engineers, data scientists, analysts, event planners, and so much more. “The Makings of a Marketing Leader” celebrates how these diverse skillsets develop and provides a roadmap towards the future of marketing leadership.
Past sessions in this track include: Getting Started with Zero- and First-Party Data with Strava
Putting It Into Practice
Marketing is the name; personalization is the game. The “Practice Makes Personal” track focuses on the “how” of marketing. How do you use the most innovative technologies to connect with your audience at an individual level? You’ll be able to answer this and show your team the ropes.
Past sessions in this track include: Going Beyond Opens and Clicks to Build Value with A+E Networks
Agenda at a Glance
The schedule can be updated up until the event, so check back often and opt-in to receive notifications. All times are in PDT (Pacific Daylight Time).
8:00 AM | External Keynote |
9:00 AM | CoinStats |
11:00 AM | Activate Session 1 |
12:00 PM | Activate Session 2 |
1:30 PM | On-Demand Sessions Released |
Our Sponsors
Contact us
Have questions or comments? Reach out to us at activate@iterable.com