Activate Recordings

Watch Activate Summit 2024 recordings on demand

Activate Summit 2024 Keynote

Morning Keynote

Andrew Boni • Founder & CEO at Iterable

Bela Stepanova • VP of Product Management at Iterable

Adriana Gil Miner • Chief Marketing Officer at Iterable

Lena Waters • Chief Marketing Officer at Grammarly

Hannah Pscheid • CMO at barre3

Angelique Jurgill • SVP, Audience Development at Dotdash Meredith

Hear from Iterable’s CEO and co-founder Andrew Boni, and SVP of Product Bela Stepanova, as they dive into the opportunities for marketers in the AI era and explore exciting new Iterable product announcements. Adriana Gil Miner, CMO of Iterable, will lead a discussion on brand differentiation with marketing leaders from Dotdash Meredith, Grammarly, and Barre3. Together, they’ll share practical strategies for building authentic connections with consumers, ensuring brands stand the test of time.

Iterable Product Keynote and Showcase

Bela Stepanova • VP of Product Management at Iterable

Heather Blank • SVP of GTM Strategy and Partnerships at Iterable

Hear the latest and greatest from the Iterable Product team about how we’re empowering marketers to be cutting-edge strategists all within a single, AI-powered customer communication platform.

The Reality of AI: How Marketers Really Feel About AI

Stephen Spiker • Executive Director of Research at Wakefield Research

There are dozens of stories about AI every day, but what is the actual sentiment surrounding AI and AI tools in the marketing world? In this session, Wakefield Research Executive Director of Research, Stephen Spiker, will talk through the results of key data pulled from thousands of marketers across the world and how the impact of AI is being felt by those building the best customer experiences.

Driving Cross-Channel Personalization with Catalog

Anna Bayacal • Director, Digital Communications at Cinemark

With customers increasingly expecting to connect with your brand across more touchpoints, scaling communication has never been more important. See how Cinemark uses Catalog to easily populate messages across campaigns to connect with their customers in meaningful ways while saving valuable time for their broader marketing team.

Peeling the Onboarding Onion

Layla Liang • Senior Product Manager, Payment Platform at Square

Hooray, a new customer is knocking at your door! Time to sit back and relax, right? Eh, not so much. Attracting a new customer can feel like the finish line for some teams in an organization, but what comes next? Now the customer is face-to-face with your product and the first step they encounter is onboarding—getting familiar with your product and getting their account set up. Join Layla Liang, Senior Product Manager at Square, to learn more about how to prioritize as a Product Manager, winning more verified customers, the metrics to consider, the balance between growth and risk, and more. Onboarding is like an onion: there are a lot of layers to understand. So, if this topic is a-peelin’ to you, don’t miss this session.

Maximize Outcomes Using AI as a Multiplier

As the potential applications for AI continue to expand, it can be challenging to know where to start and what AI tools will bring the most value. In this session, Sinéad Cheung, Group Product Manager, and Taylor Briggs, Product Marketing Manager at Iterable, will explain how marketers can use AI as a multiplier for their marketing efforts to maximize outcomes.

Data Activation: Leveraging the Power of Data to Unlock Human Performance

Aoife O’Driscoll • AVP, Lifecycle Marketing at Whoop

Kashish Gupta • Co-CEO and Co-Founder at Hightouch

Join Aoife O’Driscoll, AVP, Lifecycle Marketing at Whoop, and Kashish Gupta, Co-CEO and Co-Founder of Hightouch, to hear how Whoop, on their mission to help humans unlock their health and fitness potential, unlocks the potential of their own MarTech stack with Data Activation. Using Hightouch and Iterable, the team can create hyper-personalized and relevant experiences that drive user engagement- and its easier and faster than you think.

Diverse Drives: Inclusivity and Creativity in Golf’s Digital Marketing

Fahad Zahid • Head of Brand and Digital Marketing at PGA

This talk focuses on promoting inclusivity and creativity in the golf marketing community. We’ll explore strategies for developing campaigns that appeal to a diverse audience and discuss the role of creative thinking in breaking new ground in golf marketing.

Plus One: Adding SMS Seamlessly

Polina Akabas • Director of Lifecycle Marketing at IPSY

Jessica Cox • Director, Lifecycle Marketing at IPSY

Carina Pedersen • Sr. Lifecycle Marketing Manager at IPSY

Customer habits change. Sometimes they begin engaging on different channels and need a new connection with your brand. In this session, marketing leaders from IPSY will walk you through the signs to look out for that you need to add new channels, how to go through the process, and some of their tips and tricks they learned along the way. If you’re curious about new channels, this is the session for you.

Why CRM is Crucial for Marketing Leaders

Ken Pecca • Sr. Director, Marketing CRM at Forbes Advisor

Great marketing leaders know how to demonstrate value to senior leadership and executives. However, this becomes particularly challenging when dealing with more abstract concepts like Customer Relationship Marketing (CRM). Join Kenneth Pecca, Sr. Director of Marketing CRM at Forbes Advisor, as he goes through tips and tricks for explaining the importance and value of CRM to senior leadership. Getting SLT buy in on nurture, transactional and the importance of data driven journeys and user behavior to build LTV of the audience.

Empowering Marketers: From Lean Testing to Scalable Data Activation

Justin LeBlanc • Sr. Director, Marketing Messaging at Priceline

Join Justin LeBlanc, Senior Director of Messaging and Customer Retention at Priceline, for a deep dive into the process of leveraging lean testing to activate data and create personalized experiences that drive business value. Explore real-world examples and gain actionable strategies to overcome challenges, optimize customer journeys, and scale data activation effectively.

Right Channel, Right Time: Communicate More Personally Across SMS & Email

Laura Neely Conway • Staff Product Manager at Orangetheory Fitness

Looking to increase your cross-channel effectiveness by communicating with your customers using a connected strategy across both SMS and Email? Learn how Orangetheory personalizes the customer experience and sends hyper-targeted messages on the right channel at the right time to delight their customers and drive action.

How to Drive Business Impact with Personalized Lifecycle Marketing

Adrian Gray • Director of Marketing Automation at Wolt

Kelly Lage • Senior Director, Audience Relationships at Dotdash Meredith

To be effective and drive business impact, lifecycle marketing journeys must be personalized. Learn how Wolt, a European delivery services app, and DotDash, America’s largest digital publisher are personalizing their retention and cross-sell journeys to reduce churn and increase sales.

How to Bring Insights & Experiments into an Optimized Customer Journey

Julia Allen • Sr. Growth Marketing Manager, Lifecycle at Hipcamp

Marketers are always talking about the benefits of testing and experimenting in the customer lifecycle. Sure, experiments can offer a lot of insights into what works and what doesn’t but for some, there’s still uncertainty about what comes next. What do you do with the results of the experiment? How do you implement these results to make tangible changes for your customers and their journeys? Join Julia Allen, Senior Growth Marketing Manager of Lifecycle at Hipcamp, to explore the benefits of experimentation and how the insights gleaned from experiments can help move the needle. In addition, Julia will cover how insights are researched, how experiments are built, and interpreting the results of your experiments. Don’t miss it.

Engage More And Save Time: Easily Craft Native Embedded Messaging to Drive Customer Engagement

Jeremiah Runser • Marketing Director at Sandboxx

Have you been looking for a way to elevate your app and website with immersive messages that get your customers to take action? Join us to see how Sandboxx uses Embedded Messaging to easily create native and customized messaging within their app to help guide customers throughout the customer journey–and save valuable time for their marketing and engineering teams while they’re at it.

The Future is Here, is Your Lifecycle Team Ready?

Dillon Nuanes • Director of Retention & Lifecycle at ClickUp

Don’t blink because SaaS is changing again. “growth at all costs” is being replaced by sustainable growth. While any change comes with challenges, this shift in SaaS marks the most significant opportunity for Lifecycle Marketing teams in recent memory. Why? Because Lifecycle is the best function to lead the transition from the “acquire-and-churn” model of old to the “land-retain-expand” model that will define this next phase of SaaS. To do this, Lifecycle needs to evolve from owning channels to owning the customer experience. Join Dillon Nuanes, Director of Retention & Lifecycle at ClickUp, to understand how you can navigate this new landscape by focusing on the strategies, metrics, and partnerships needed to ensure your Lifecycle team capitalizes on this moment.

Live Walkthrough: How to Build the Perfect Personalized Customer Journey

Ellen Rockdale • Senior Marketing Operations Manager, CRM & Lifecycle at Care.com

Michael Rao • Principal Solutions Consultant at Iterable

With so many ways to personalize your marketing, it can be daunting to figure out what makes the most sense for each user. In this session, Ellen Rockdale, Senior Manager of CRM and Lifecycle Marketing at Care.com, and Michael Rao, Principal Solutions Consultant at Iterable, will give you a live walkthrough on how to build a customer journey worth remembering, how to personalize the experience, and what it means to activate your data through customer experiences.

Personalized Pathways: Leveraging CRM for Tailored Customer Journeys

Vahe Baghdasaryan • Senior Growth Marketing Manager at CoinStats

In the evolving digital age, personalization stands as a cornerstone in customer relationship management (CRM). This talk, “Personalized Pathways: Leveraging CRM for Tailored Customer Journeys,” dives into using CRM tools for crafting individualized customer experiences. We’ll explore integrating advanced technologies and data analytics to build personal connections, going beyond generic marketing tactics. Key focuses include the importance of data-driven personalization, ethical data use, and practical steps for implementation. Attendees will gain insights into creating personalized content and services, enhancing customer engagement and loyalty. This session aims to empower marketers with strategies to exceed customer expectations in a competitive digital marketplace, ensuring every interaction is not just a transaction, but a step towards a lasting relationship.

Smart Ingest Deep Dive

What is the modern tech stack? Join the Hightouch and Iterable teams to discuss how marketing tech stacks are evolving and how marketers can lean in with Smart Ingest to own their data strategies.

Deliverability Q&A

Seth Charles • Senior Director, Delivery Operations at Iterable

With Google and Yahoo making changes, now is more important than ever to get your deliverability in check. Join this Q&A with the Iterable Deliverability team to learn about the changes, how they impact you, and what you can do to ensure long-term success. Bring your questions! They have answers.

Driving Engagement with a Cross-Channel SMS Strategy

Clayton Mamele • Manager, Professional Services at Iterable

SMS marketing has become one of the most powerful customer engagement channels for businesses. Learn SMS best practices, design effective message flows, and measure program impact to iterate rapidly.

Iterable’s AI suite: Strategies for optimal set-up, launch, and ongoing AI management

Lisa Parsell • Senior Strategy Consultant at Iterable

AI is rapidly becoming essential in the world of marketing. In this training, we’ll highlight four crucial AI features providing significant value to marketers today, with a special focus on Predictive Goals.

Demystifying Email Deliverability 101 – practical deliverability advice and insights for Marketers

Rob Schneider • Senior Email Deliverability Consultant at Iterable

As a Marketer, do you ever wonder “why is sending email such a black box” when it comes to if and how those emails get delivered into the inbox? The Iterable Email Deliverability team is here to help demystify the aspects of Email Deliverability with insightful knowledge and practical tips for optimizing your email program.