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Watch Activate Summit 2024 recordings on demand
Activate Summit 2024 Keynote
![Morning Keynote](https://iterable.com/activate/wp-content/uploads/2024/04/Screenshot-2024-05-15-at-2.15.52-PM.png)
Morning Keynote
Andrew Boni • Founder & CEO at Iterable
Bela Stepanova • VP of Product Management at Iterable
Adriana Gil Miner • Chief Marketing Officer at Iterable
Lena Waters • Chief Marketing Officer at Grammarly
Hannah Pscheid • CMO at barre3
Angelique Jurgill • SVP, Audience Development at Dotdash Meredith
![](https://iterable.com/activate/wp-content/themes/itblactivate/assets/images/blue-plus-icon-2.png)
![Iterable Product Keynote and Showcase](https://iterable.com/activate/wp-content/uploads/2023/04/Iterable-Product-Showcase.jpg)
Iterable Product Keynote and Showcase
Bela Stepanova • VP of Product Management at Iterable
Heather Blank • SVP of GTM Strategy and Partnerships at Iterable
![](https://iterable.com/activate/wp-content/themes/itblactivate/assets/images/blue-plus-icon-2.png)
![The Reality of AI: How Marketers Really Feel About AI](https://iterable.com/activate/wp-content/uploads/2024/05/Screenshot-2024-05-15-at-2.16.32-PM.png)
The Reality of AI: How Marketers Really Feel About AI
Stephen Spiker • Executive Director of Research at Wakefield Research
![](https://iterable.com/activate/wp-content/themes/itblactivate/assets/images/blue-plus-icon-2.png)
![Driving Cross-Channel Personalization with Catalog](https://iterable.com/activate/wp-content/uploads/2024/05/Screenshot-2024-05-15-at-2.17.29-PM.png)
Driving Cross-Channel Personalization with Catalog
Anna Bayacal • Director, Digital Communications at Cinemark
![](https://iterable.com/activate/wp-content/themes/itblactivate/assets/images/blue-plus-icon-2.png)
![Peeling the Onboarding Onion](https://iterable.com/activate/wp-content/uploads/2024/05/Screenshot-2024-05-15-at-2.16.40-PM.png)
Peeling the Onboarding Onion
Layla Liang • Senior Product Manager, Payment Platform at Square
![](https://iterable.com/activate/wp-content/themes/itblactivate/assets/images/blue-plus-icon-2.png)
![Maximize Outcomes Using AI as a Multiplier](https://iterable.com/activate/wp-content/uploads/2024/05/Screenshot-2024-05-15-at-2.18.09-PM.png)
Maximize Outcomes Using AI as a Multiplier
![](https://iterable.com/activate/wp-content/themes/itblactivate/assets/images/blue-plus-icon-2.png)
![Data Activation: Leveraging the Power of Data to Unlock Human Performance](https://iterable.com/activate/wp-content/uploads/2024/05/Screenshot-2024-05-15-at-2.17.39-PM.png)
Data Activation: Leveraging the Power of Data to Unlock Human Performance
Aoife O’Driscoll • AVP, Lifecycle Marketing at Whoop
Kashish Gupta • Co-CEO and Co-Founder at Hightouch
![](https://iterable.com/activate/wp-content/themes/itblactivate/assets/images/blue-plus-icon-2.png)
![Diverse Drives: Inclusivity and Creativity in Golf’s Digital Marketing](https://iterable.com/activate/wp-content/uploads/2024/05/Screenshot-2024-05-15-at-2.16.20-PM.png)
Diverse Drives: Inclusivity and Creativity in Golf’s Digital Marketing
Fahad Zahid • Head of Brand and Digital Marketing at PGA
![](https://iterable.com/activate/wp-content/themes/itblactivate/assets/images/blue-plus-icon-2.png)
![Plus One: Adding SMS Seamlessly](https://iterable.com/activate/wp-content/uploads/2024/05/Screenshot-2024-05-15-at-2.16.09-PM.png)
Plus One: Adding SMS Seamlessly
Polina Akabas • Director of Lifecycle Marketing at IPSY
Jessica Cox • Director, Lifecycle Marketing at IPSY
Carina Pedersen • Sr. Lifecycle Marketing Manager at IPSY
![](https://iterable.com/activate/wp-content/themes/itblactivate/assets/images/blue-plus-icon-2.png)
![Why CRM is Crucial for Marketing Leaders](https://iterable.com/activate/wp-content/uploads/2024/05/Screenshot-2024-05-15-at-2.16.52-PM.png)
Why CRM is Crucial for Marketing Leaders
Ken Pecca • Sr. Director, Marketing CRM at Forbes Advisor
![](https://iterable.com/activate/wp-content/themes/itblactivate/assets/images/blue-plus-icon-2.png)
![Empowering Marketers: From Lean Testing to Scalable Data Activation](https://iterable.com/activate/wp-content/uploads/2024/05/Screenshot-2024-05-15-at-2.17.02-PM.png)
Empowering Marketers: From Lean Testing to Scalable Data Activation
Justin LeBlanc • Sr. Director, Marketing Messaging at Priceline
![](https://iterable.com/activate/wp-content/themes/itblactivate/assets/images/blue-plus-icon-2.png)
![Right Channel, Right Time: Communicate More Personally Across SMS & Email](https://iterable.com/activate/wp-content/uploads/2024/05/Screenshot-2024-05-15-at-2.17.19-PM.png)
Right Channel, Right Time: Communicate More Personally Across SMS & Email
Laura Neely Conway • Staff Product Manager at Orangetheory Fitness
![](https://iterable.com/activate/wp-content/themes/itblactivate/assets/images/blue-plus-icon-2.png)
![How to Drive Business Impact with Personalized Lifecycle Marketing](https://iterable.com/activate/wp-content/uploads/2024/05/Screenshot-2024-05-15-at-2.27.24-PM.png)
How to Drive Business Impact with Personalized Lifecycle Marketing
Adrian Gray • Director of Marketing Automation at Wolt
Kelly Lage • Senior Director, Audience Relationships at Dotdash Meredith
![](https://iterable.com/activate/wp-content/themes/itblactivate/assets/images/blue-plus-icon-2.png)
![How to Bring Insights & Experiments into an Optimized Customer Journey](https://iterable.com/activate/wp-content/uploads/2024/05/Screenshot-2024-05-15-at-2.17.52-PM.png)
How to Bring Insights & Experiments into an Optimized Customer Journey
Julia Allen • Sr. Growth Marketing Manager, Lifecycle at Hipcamp
![](https://iterable.com/activate/wp-content/themes/itblactivate/assets/images/blue-plus-icon-2.png)
![Engage More And Save Time: Easily Craft Native Embedded Messaging to Drive Customer Engagement](https://iterable.com/activate/wp-content/uploads/2024/05/Screenshot-2024-05-15-at-2.18.19-PM.png)
Engage More And Save Time: Easily Craft Native Embedded Messaging to Drive Customer Engagement
Jeremiah Runser • Marketing Director at Sandboxx
![](https://iterable.com/activate/wp-content/themes/itblactivate/assets/images/blue-plus-icon-2.png)
![The Future is Here, is Your Lifecycle Team Ready?](https://iterable.com/activate/wp-content/uploads/2024/05/Screenshot-2024-05-15-at-2.18.01-PM.png)
The Future is Here, is Your Lifecycle Team Ready?
Dillon Nuanes • Director of Retention & Lifecycle at ClickUp
![](https://iterable.com/activate/wp-content/themes/itblactivate/assets/images/blue-plus-icon-2.png)
![Live Walkthrough: How to Build the Perfect Personalized Customer Journey](https://iterable.com/activate/wp-content/uploads/2024/05/Screenshot-2024-05-15-at-2.17.10-PM.png)
Live Walkthrough: How to Build the Perfect Personalized Customer Journey
Ellen Rockdale • Senior Marketing Operations Manager, CRM & Lifecycle at Care.com
Michael Rao • Principal Solutions Consultant at Iterable
![](https://iterable.com/activate/wp-content/themes/itblactivate/assets/images/blue-plus-icon-2.png)
![Personalized Pathways: Leveraging CRM for Tailored Customer Journeys](https://iterable.com/activate/wp-content/uploads/2024/04/Screenshot-2024-05-16-at-3.07.03-PM.png)
Personalized Pathways: Leveraging CRM for Tailored Customer Journeys
Vahe Baghdasaryan • Senior Growth Marketing Manager at CoinStats
![](https://iterable.com/activate/wp-content/themes/itblactivate/assets/images/blue-plus-icon-2.png)
![Smart Ingest Deep Dive](https://iterable.com/activate/wp-content/uploads/2024/04/Screenshot-2024-05-16-at-3.06.52-PM.png)
Smart Ingest Deep Dive
![](https://iterable.com/activate/wp-content/themes/itblactivate/assets/images/blue-plus-icon-2.png)
![Deliverability Q&A](https://iterable.com/activate/wp-content/uploads/2024/04/Screenshot-2024-05-16-at-3.07.14-PM.png)
Deliverability Q&A
Seth Charles • Senior Director, Delivery Operations at Iterable
![](https://iterable.com/activate/wp-content/themes/itblactivate/assets/images/blue-plus-icon-2.png)
![Driving Engagement with a Cross-Channel SMS Strategy](https://iterable.com/activate/wp-content/uploads/2024/05/sms-workshop.png)
Driving Engagement with a Cross-Channel SMS Strategy
Clayton Mamele • Manager, Professional Services at Iterable
![](https://iterable.com/activate/wp-content/themes/itblactivate/assets/images/blue-plus-icon-2.png)
![Iterable’s AI suite: Strategies for optimal set-up, launch, and ongoing AI management](https://iterable.com/activate/wp-content/uploads/2024/05/deliverability-workshop.png)
Iterable’s AI suite: Strategies for optimal set-up, launch, and ongoing AI management
Lisa Parsell • Senior Strategy Consultant at Iterable
![](https://iterable.com/activate/wp-content/themes/itblactivate/assets/images/blue-plus-icon-2.png)
![](https://iterable.com/activate/wp-content/uploads/2024/05/deliverability-workshop-300x169.png)
AI is rapidly becoming essential in the world of marketing. In this training, we’ll highlight four crucial AI features providing significant value to marketers today, with a special focus on Predictive Goals.
![Demystifying Email Deliverability 101 - practical deliverability advice and insights for Marketers](https://iterable.com/activate/wp-content/uploads/2024/05/ai-workshop.png)
Demystifying Email Deliverability 101 – practical deliverability advice and insights for Marketers
Rob Schneider • Senior Email Deliverability Consultant at Iterable
![](https://iterable.com/activate/wp-content/themes/itblactivate/assets/images/blue-plus-icon-2.png)
![](https://iterable.com/activate/wp-content/uploads/2024/05/ai-workshop-300x169.png)
As a Marketer, do you ever wonder “why is sending email such a black box” when it comes to if and how those emails get delivered into the inbox? The Iterable Email Deliverability team is here to help demystify the aspects of Email Deliverability with insightful knowledge and practical tips for optimizing your email program.