1:00 PM – 5:00 PM | Pre-Conference Customer Workshops |
5:00 PM | Welcome Reception |
Activate Summit
Where AI and Creativity Spark Marketing Joy
Join us in person in San Jose, CA | April 1-3, 2025
Our Keynote
Mike Cessario
CEO & Founder of Liquid Death
A former creative director working for agencies like VaynerMedia and Porter & Bogusky, Mike began his healthy beverage company in 2017. He asked himself, “What’s the dumbest possible name for a water brand?” and Liquid Death was born. What started as a viral commercial that cost $1500 has now become a company valued at $1.4 billion. Liquid Death’s metal meets planet-friendly ethos has struck a chord with millions, quenching the thirst of skateboarders, construction workers, and even kids who usually prefer energy drinks — the toughest crowd to crack!
By leaning into irreverent humor and radical storytelling, Mike turned a gimmick into gold. Now, Mike will share his invaluable insights on crafting a brand that shatters the status quo, resonates with audiences, and forges new trends. So come and learn how to be big and bold from the baddest beverage brand in town, only at Activate Summit.
Our Speakers
This year’s speaker lineup showcases Dreamers, Builders, and Makers leading the charge for a better customer experience. They will challenge you to shift your perspective, expand your creativity, and, most importantly, identify how to take action immediately.
More speakers to be announced soon!
Schedule
The schedule can be updated up until the event, so check back often and opt-in to receive notifications. All times are in PDT (Pacific Daylight Time).
Session Tracks
Marketing Strategy and Leadership
Marketing is the function with the most diverse skillsets. There are strategists, creatives, engineers, data scientists, analysts, event planners, and so much more. “The Makings of a Marketing Leader” celebrates how these diverse skillsets develop and provides a roadmap towards the future of marketing leadership.
Past sessions in this track include: Getting Started with Zero- and First-Party Data with Strava
Putting It Into Practice
Marketing is the name; personalization is the game. The “Practice Makes Personal” track focuses on the “how” of marketing. How do you use the most innovative technologies to connect with your audience at an individual level? You’ll be able to answer this and show your team the ropes.
Past sessions in this track include: Going Beyond Opens and Clicks to Build Value with A+E Networks
Community and Collaboration
We’re all in this together. Marketing is a vast, welcoming community of professionals experimenting and finding new, inventive ways to develop deep relationships with customers. The “One Team, One Dream” track gives attendees the opportunity to discuss hot button topics affecting marketers today, share ideas, and meet experts across industries.
Past sessions in this track include: How to Apply Agile Practices Across Teams with Vibrent Health
Why Attend
Collaboration and innovation are core tenets of marketing. By attending Activate, you get a firsthand look at how rapid advancements and adoption of AI in 2023 have shown marketers efficiency and productivity gains—not to mention the sheer acceleration of execution.
At Activate Summit 24, we set out to marketers with strategies and tips for combining AI, cross-channel marketing, and human ingenuity to make marketing moments that last. Leading marketing experts are coming from around the world to share their experiences—their successes and failures—and their best advice about how they connect people with products that bring them joy.
Why Attend
Collaboration and innovation are core tenets of marketing. By attending Activate, you get a firsthand look at how rapid advancements and adoption of AI in 2023 have shown marketers efficiency and productivity gains—not to mention the sheer acceleration of execution.
At Activate Summit 24, we set out to marketers with strategies and tips for combining AI, cross-channel marketing, and human ingenuity to make marketing moments that last. Leading marketing experts are coming from around the world to share their experiences—their successes and failures—and their best advice about how they connect people with products that bring them joy.
Why Attend
Collaboration and innovation are core tenets of marketing. By attending Activate, you get a firsthand look at how rapid advancements and adoption of AI in 2023 have shown marketers efficiency and productivity gains—not to mention the sheer acceleration of execution.
At Activate Summit 24, we set out to marketers with strategies and tips for combining AI, cross-channel marketing, and human ingenuity to make marketing moments that last. Leading marketing experts are coming from around the world to share their experiences—their successes and failures—and their best advice about how they connect people with products that bring them joy.
Agenda at a Glance
The schedule can be updated up until the event, so check back often and opt-in to receive notifications. All times are in PDT (Pacific Daylight Time).
8:00 AM | Breakfast and Registration |
9:00 AM | Morning Keynote |
10:00 AM | Morning Breakout Sessions |
12:00 PM | Lunch |
1:00 PM | Afternoon Breakout Sessions |
5:30 PM | Activate Party |
7:30 PM | End of Conference Day 1 |
8:00 AM | Breakfast and Registration |
9:00 AM | Keynote Session |
11:00 AM | Lunch |
12:00 PM | Morning Sessions |
1:30 PM | End of Activate Conference |
Join us Virtually!
Join us on May 14 – 15, we’ll be hosting 2 virtual-only days featuring the best content from our in-person Activate Summit and even some special new content just for you.
Our Sponsors
FAQs
Activate Summit North America will be held in San Jose at the Signia by Hilton from April 30-May 2, 2024 or join us online May 1-2 to May 14-16.
Business comfortable attire is recommended for all functions related to Activate. A jacket or sweater is recommended for air-conditioned rooms at the Marriott Hotel to the Signia Hotel.
There is an opportunity to indicate special dietary restrictions during the registration process. If you have dietary restrictions that are not mentioned in the registration form, please email us at activate@iterable.com.
Best options for airports near San Jose are San Francisco International Airport (SFO) and San Jose International Airport (SJC).
Please see the ticket section on the landing page for the latest pricing. Pricing will change depending on time of purchase.
After you purchase your ticket, a copy of your invoice will be sent to the email you used to register with. If you did not receive the invoice, please double check to make sure the email was not sent to your spam folder. Also, feel free to reach out to activate@iterable.com to receive a new copy of your invoice.
We understand plans change. Please email activate@iterable.com.
Please email your media inquires to our PR team at press@iterable.com.
If you are interested in speaking at Activate Summit, please fill out this form by December 15, 2024.
In the case that Activate is canceled, a full refund will be provided within a week. If you need to cancel due to special circumstances, please email activate@iterable.com.
The Signia by Hilton discounted room block has a 72-hour cancellation policy prior to your arrival. If you do not cancel within prior to 72-hours, you will be charged one-night room/tax.
Yes, you will recieve 30% off each of the current ticket prices when you register three or more guests for Activate Summit.
Iterable is committed to ensuring that Activate Summit is an inclusive event that all people, including those with disabilities, can participate in. If you experience any problems during registration or in accessing information on the website, or require special accommodations onsite, please reach out to event support at activate@iterable.com and we’ll connect you with a representative who can assist you.
Meals are provided for all attendees for breakfast, lunch and refreshments during the main conference days (Wednesday, May 1–Thursday, May 2). Evening hors d’oeuvres options will be offered at the Welcome Reception on Tuesday, April 30 and at the Iterable Party on Wednesday, May 1.
Daily meals have been designed to accommodate gluten, dairy, and nut free attendees. Vegetarian/vegan options will also be offered.
We do offer a special rate for non-profit organizations, please email activate@iterable.com to learn more.
Register for Pre-conference Workshops using the registration form above.
Activate is intended for networking and collaboration in the marketing community.
At Iterable, diverse identities are what drive us forward. We are committed to creating a safe environment that is inclusive and free from discrimination, regardless of race, religion, color, national origin, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, or any other protected categories under applicable law.
All participants of Iterable events must abide by the following policy:
Expected Behavior
Be considerate of those around you.
Be respectful of others and viewpoints that may be different from your own.
Be mindful of your words and actions.
Access the full code of conduct here.
Become a Sponsor
Learn how you can start engaging with the Activate community. We always lead with a growth mindset.
Become a Sponsor
Learn how you can start engaging with the Activate community. We always lead with a growth mindset.
Become a Sponsor
Learn how you can start engaging with the Activate community. We always lead with a growth mindset.
Contact us
Have questions or comments? Reach out to us at activate@iterable.com