Support an audience of hundreds of millions while appealing to each user’s unique preferences. Our world-class processing speed and low latency let you move quickly, whether ingesting data into our platform or retrieving it for segmentation.

Leverage real-time user, demographic, behavioural and custom event data to instantly trigger individualised messaging and campaigns. Iterable’s flexible data model allows data ingestion from virtually any source, so you never have to worry about having irrelevant content. Our platform supports forwarding data via APIs and webhooks to any third-party integrations.

Understand every customer’s unique characteristics and preferences by storing hundreds of demographic and custom event data fields for each user profile. Dynamically segment your subscribers for highly targeted email, direct mail and mobile campaigns, then create lookalike audiences and retarget users on social media.

Leverage data in a new way to provide customised content at an individual level. You can easily build queries in Catalog, such as showing all best-rated restaurants at a specific price point, within a one-mile radius of your customer. With this information at your fingertips, you can email your entire database, knowing each user will receive all the top restaurants within their neighbourhood. Individualisation has never been easier.

Empower your marketing and forge deeper customer connections with Iterable AI. Built-in intelligence helps deliver deeper, more meaningful experiences by leveraging data science and machine learning models that automatically optimise the best times, frequencies and channels to empathetically engage each of your individual customers.

Iterable Insights gives you a holistic view of growth marketing performance, giving you the ability to iterate quicker than ever. We’ve put all the analytics you need into one place so you can maximise your success. Custom reports and dashboards enable you to track and measure critical campaign metrics – such as unique open rate, total app uninstalls and revenue.