Ask a Dreamer About: How Signos Breaks Down Barriers Between the Product Management and Lifecycle Marketing Teams
Ask a Dreamer About: How Signos Breaks Down Barriers Between the Product Management and Lifecycle Marketing Teams
  • On-demand
  • 40 Minutes
The “Ask A Marketer About” webinar series provides unparalleled access to the Dreamers, Builders, and Makers behind extraordinary campaigns. Learn how some of the brightest marketing minds deliver joy to their customers using Iterable.

Being able to effectively collaborate across teams is crucial to the success of any business, but the relationship between Lifecycle Marketers and Product Managers can be especially tricky. On certain projects or product launches, these roles can overlap in unpredictable ways, and it can be difficult to know who owns what.

During the September edition of this webinar series, Tiffani Davidson, Head of Lifecycle Marketing at Signos, and Mikhail Pozin, Growth Product Manager at Signos, break down how they tackled these challenges together, resulting in a more robust partnership between their teams as well as an exceptional project success story.

You’ll walk away from this webinar with:

  • Deeper insights into the challenges that commonly plague cross-functional teams, equipping you with the knowledge to successfully collaborate on projects and launches
  • Actionable tips tailored to both Lifecycle Marketers and Product Managers designed to help you speak the same language
  • Live Q&A with our panelists, Tiffani and Mik, here to help you break down the barriers between Lifecycle Marketers and Product Managers

Register now to gain valuable insights and effective strategies from these industry experts.

Presenters

Tiffani-Davidson-Signos

Tiffani Davidson

Head of Lifecycle Marketing
Signos
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Mikhail Pozin

Growth Product Manager
Signos
Anabel

Anabel Acevedo

Customer Success Manager
Iterable
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