

- On-demand
- 30 Minutes
In this joint session with Iterable and Beauty Pie, hosted at INCENTIVIZE by Talon.One, step into the future as the era of traditional marketing comes to an end. As consumers and their expectations around product and value have evolved, retail leaders are learning to replace static campaigns with real-time, moments-based engagements. Discover how combining best-in-class SaaS and strategic data orchestration enables hyper-personalisation at scale—down to the “group of one.”
You’ll hear how to combine the power of Segmentation and Incentivisation with a focus on community experiences in order to drive loyalty and high-value spend for your brand. Get raw, proven insights from marketers who’ve lived it—what is working, what doesn’t work, and what’s next. Walk away with a clear plan to evolve your own marketing strategy that is dynamic, adaptive, and built to perform. Ready to leave static campaigns behind? Let’s go.
Panelists

Joy Plant

Jason Birth
Beauty Pie
Relive the excitement of Activate Summit 2025—watch all the recorded sessions on demand now!

Submission Error
Looks like something funky happened here. Don't panic, you can try refreshing the page or contacting us.