Holistic Live: It’s all about the lifecycle
Holistic Live: It’s all about the lifecycle
  • On-demand
  • 150 Minutes
How to approach growth marketing and the customer lifecycle with insights from eBay, Holistic Email Marketing, and Iterable.

Learn from some of the industry’s finest marketers. Lea Palomba, formerly Ebay, joins Holistic Email’s Kath Pay, and Eloise Shuttleworth to discuss how you can take your email lifecycle from “business as usual” to truly customer-focused. Apply these tips and tricks to improve your cross-channel marketing and generate better results from your email programmes.

In this session, we’ll dive into:

  • Personalisation techniques and best practice
  • Customer-focused marketing strategies
  • Lifecycle management



Lea Palomba

Marketing Operations, Growth and Digital Transformation
Formerly eBay

Kath Pay

Holistic Email Marketing

Eloise Shuttleworth

Senior Director of Customer Success, EMEA

Adeola Sole

Senior Consultant
Holistic Email Marketing
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