In this Unboxed, discover how to unlock the full power of WhatsApp—now natively integrated into Iterable. With open rates over 90%, quick replies and CTAs that drive real-time conversations, WhatsApp is a must-have for global customer engagement. Because it’s natively built into Iterable, marketers can save time and stay in flow—managing WhatsApp campaigns directly alongside email, SMS, push, and more.

In this session, you’ll learn how to connect with customers on a trusted, conversational platform while creating seamless, personalised cross-channel journeys from one place.

We’ll cover:

• Why WhatsApp is a must-have channel for global engagement
• How Iterable’s native integration works—and why it’s different
• Best practices, real-world use cases, and tips for getting started
• A practical, under-the-hood demo of WhatsApp in action
• Live Q&A to get your questions answered

What is Iterable Unboxed? Iterable Unboxed pulls back the curtain on powerful platform features, with practical demos, real use cases, and customer stories from brands putting them to work.