The 5-Step Playbook for Moments-Based Marketing

Webinar Series

Step 5: Turn Strategy Into Revenue-Critical Action

In partnership with:

You’ve done the work: your stack is built, journeys are adaptive, content is modular, and AI is in play. But none of it matters if your strategy dies in a spreadsheet. Step 5 is about bringing it all together — and accelerating your ability to execute in market, in the moment.

In this session, we’ll explore how to operationalize your moments-based strategy across the entire lifecycle. You’ll learn how to use tools like predictive goals and performance alerts to stay aligned to business outcomes, not just marketing metrics. We’ll also share how Iterable’s platform, partners, and services help you execute faster — whether you’re onboarding, scaling retention programs, or running high-stakes winback plays.

By the end, you’ll see how to close the loop between planning and performance — so your best strategies don’t stall at the starting line.

Check out the other webinars in this series.