[{"ID":89524,"post_author":"38","post_date":"2021-08-19 09:16:07","post_date_gmt":"2021-08-19 16:16:07","post_content":"<p>L\u2019\u00e9quipe d\u2019Iterable d\u00e9bute la nouvelle ann\u00e9e sur les chapeaux de roue en offrant aux marketeurs une fen\u00eatre sur l\u2019avenir, bas\u00e9e sur notre derni\u00e8re \u00e9tude de march\u00e9. Alyssa et Wayne vont vous pr\u00e9senter nos principales conclusions et d\u00e9voiler nos meilleures pr\u00e9dictions marketing.<\/p>\r\n<p><br \/>\r\nSi vous voulez propulser votre strat\u00e9gie 2021 en vous basant sur de vraies donn\u00e9es et non sur des commentaires improvis\u00e9s, regardez ce webinaire incontournable.<\/p>\r\n<p><br \/>\r\nLes intervenants \u00e9voquent les sujets suivants\u00a0:<\/p>\r\n<ul>\r\n\t<li>Les principales pr\u00e9occupations des marketeurs et l\u2019impact qu\u2019a produit la pand\u00e9mie sur leur activit\u00e9<\/li>\r\n\t<li>Ce que nous r\u00e9serve vraiment l\u2019intelligence artificielle<\/li>\r\n\t<li>Ma\u00eetriser davantage l'engagement multicanal<\/li>\r\n\t<li>Des exemples concrets de campagnes e-mail, mobile et multicanal qui nous ont s\u00e9duits<\/li>\r\n<\/ul>","post_title":"Les perspectives 2021: 5 pr\u00e9dictions marketing fond\u00e9es sur des donn\u00e9es","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"emea-5-predictions-marketing-fondees-donnees","to_ping":"","pinged":"","post_modified":"2022-03-30 20:00:42","post_modified_gmt":"2022-03-31 03:00:42","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=89524","menu_order":85,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","pretty_date":"ao\u00fbt 19, 2021","thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2020\/12\/ITE_2021-Outlook-Webinar_Featured.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" fetchpriority=\"high\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2020\/12\/ITE_2021-Outlook-Webinar_Featured.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2020\/12\/ITE_2021-Outlook-Webinar_Featured-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2020\/12\/ITE_2021-Outlook-Webinar_Featured-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/fr\/webinars\/emea-5-predictions-marketing-fondees-donnees\/","upcoming":false},{"ID":89529,"post_author":"38","post_date":"2021-08-19 09:16:08","post_date_gmt":"2021-08-19 16:16:08","post_content":"<div class=\"p-rich_text_section\">L\u2019\u00e9quipe d\u2019Iterable d\u00e9bute la nouvelle ann\u00e9e sur les chapeaux de roue en offrant aux marketeurs une fen\u00eatre sur l\u2019avenir, bas\u00e9e sur notre derni\u00e8re \u00e9tude de march\u00e9.<\/div>\r\n<div class=\"p-rich_text_section\">Alyssa et Wayne vont vous pr\u00e9senter nos principales conclusions et d\u00e9voiler nos meilleures pr\u00e9dictions marketing.<\/div>\r\n<div class=\"p-rich_text_section\">\u00a0<\/div>\r\n<div>\u00a0<\/div>\r\n<div class=\"p-rich_text_section\">Si vous voulez propulser votre strat\u00e9gie 2021 en vous basant sur de vraies donn\u00e9es et non sur des commentaires improvis\u00e9s, regardez ce webinaire incontournable.<\/div>\r\n<div class=\"p-rich_text_section\">\u00a0<\/div>\r\n<div>\u00a0<\/div>\r\n<div class=\"p-rich_text_section\">Les intervenants discutent des sujets suivants\u00a0:<\/div>\r\n<div>\u00a0<\/div>\r\n<ul class=\"p-rich_text_list p-rich_text_list__bullet\" data-stringify-type=\"unordered-list\" data-indent=\"0\">\r\n\t<li>Les principales pr\u00e9occupations des marketeurs et l\u2019impact qu\u2019a produit la pand\u00e9mie sur leur activit\u00e9<\/li>\r\n\t<li>Ce que nous r\u00e9serve vraiment l\u2019intelligence artificielle<\/li>\r\n\t<li>Des exemples concrets de campagnes e-mail, mobile et multicanal qui nous ont s\u00e9duits<\/li>\r\n<\/ul>","post_title":"Les perspectives 2021: 5 pr\u00e9dictions marketing fond\u00e9es sur des donn\u00e9es","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"5-predictions-marketing-fondees-donnees","to_ping":"","pinged":"","post_modified":"2022-03-30 20:00:44","post_modified_gmt":"2022-03-31 03:00:44","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=89529","menu_order":91,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","pretty_date":"ao\u00fbt 19, 2021","thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2020\/11\/2021-outlook-webinar-Image-3-.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2020\/11\/2021-outlook-webinar-Image-3-.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2020\/11\/2021-outlook-webinar-Image-3--300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2020\/11\/2021-outlook-webinar-Image-3--600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/fr\/webinars\/5-predictions-marketing-fondees-donnees\/","upcoming":false},{"ID":89482,"post_author":"38","post_date":"2021-08-19 09:16:08","post_date_gmt":"2021-08-19 16:16:08","post_content":"<p>Vous vous pr\u00e9parez pour l\u2019ann\u00e9e prochaine mais vous ne savez pas par o\u00f9 commencer\u00a0?<\/p>\r\n<p><br \/>\r\nL\u2019ann\u00e9e 2020 a vraiment chang\u00e9 la donne. Notre mode de vie et nos habitudes d\u2019achat ont fondamentalement chang\u00e9. Nous assistons \u00e0 un ph\u00e9nom\u00e8ne d\u2019hypernum\u00e9risation, \u00e0 l\u2019essor du commerce essentiel et \u00e0 une concurrence accrue entre les applis mobile. Nous sommes plus que jamais connect\u00e9s par un tissu num\u00e9rique, mais qu\u2019est-ce que cela peut bien signifier pour vos clients et vos initiatives marketing\u00a0?<\/p>\r\n<p><br \/>\r\nRejoignez-nous pour une conversation sur les 10 principales pr\u00e9dictions marketing pour 2021 avec les cadres de Yodel Mobile, de Spink Industries\/My Theory Test de James May, et HomeExchange.<\/p>\r\n<p>Durant cette session, vous allez apprendre\u00a0:<\/p>\r\n<ul>\r\n\t<li>Les 10 principales pr\u00e9dictions marketing pour 2021<\/li>\r\n\t<li>Les tendances mobile, e-mail et multicanal que vous devez conna\u00eetre<\/li>\r\n\t<li>Des exemples de marques en t\u00eate de file pour 2021<\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>","post_title":"Une longueur d\u2019avance: Les pr\u00e9dictions marketing pour 2021","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"les-predictions-marketing-2021","to_ping":"","pinged":"","post_modified":"2022-03-30 20:00:45","post_modified_gmt":"2022-03-31 03:00:45","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=89482","menu_order":98,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","pretty_date":"ao\u00fbt 19, 2021","thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2020\/10\/ITE_Yodel-Marketing-Predictions_Featured-2.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2020\/10\/ITE_Yodel-Marketing-Predictions_Featured-2.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2020\/10\/ITE_Yodel-Marketing-Predictions_Featured-2-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2020\/10\/ITE_Yodel-Marketing-Predictions_Featured-2-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/fr\/webinars\/les-predictions-marketing-2021\/","upcoming":false},{"ID":89486,"post_author":"43","post_date":"2021-08-19 09:16:09","post_date_gmt":"2021-08-19 16:16:09","post_content":"<p>Le chiffre cinq a quelque chose de magique\u00a0: Les cinq doigts de la main, les Spice Girls, les Power Rangers... Quoi d\u2019autre encore\u00a0? Les 5\u00a0\u00e9tapes pour \u00e9laborer une strat\u00e9gie efficace de marketing de croissance.<\/p>\r\n<p>L\u2019ex\u00e9cution d\u2019une strat\u00e9gie de marketing de croissance agile, fond\u00e9e sur des tests et une approche it\u00e9rative et qui cible les individus, peut sembler tr\u00e8s difficile, pour ne pas dire impossible. Mais ne vous inqui\u00e9tez pas\u00a0! Sam Larsen, directeur de la croissance chez Mixpanel, et Garin Hobbs, strat\u00e9giste expert en personnalisation chez iterable, analysent la structure d\u2019un cadre \u00e9prouv\u00e9, mais \u00e9volutif. Dans ce webinaire interactif, vous allez apprendre comment cr\u00e9er un moteur de croissance agile et fond\u00e9 sur des donn\u00e9es, un \u00e9l\u00e9ment particuli\u00e8rement important car nous devons tous nous adapter aux besoins sp\u00e9cifiques de chaque client.<\/p>\r\n<p><strong>Rejoignez-nous pour d\u00e9couvrir\u00a0:<\/strong><\/p>\r\n<ul>\r\n\t<li>Les 5\u00a0principes d'un moteur \u00e9volutif de marketing de croissance<\/li>\r\n\t<li>Sur quels types de donn\u00e9es et de signaux concernant votre public cible vous devriez vous appuyer<\/li>\r\n\t<li>Comment renforcer vos initiatives gr\u00e2ce \u00e0 l\u2019analyse et aux informations<\/li>\r\n<\/ul>","post_title":"5 \u00e9tapes pour \u00e9laborer une strat\u00e9gie efficace de marketing de croissance","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"5-etapes-elaborer-strategie-efficace-marketing-croissance","to_ping":"","pinged":"","post_modified":"2022-03-30 20:00:47","post_modified_gmt":"2022-03-31 03:00:47","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=89486","menu_order":106,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","pretty_date":"ao\u00fbt 19, 2021","thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2020\/09\/ITE_Mixpanel-Webinar_Resources.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2020\/09\/ITE_Mixpanel-Webinar_Resources.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2020\/09\/ITE_Mixpanel-Webinar_Resources-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2020\/09\/ITE_Mixpanel-Webinar_Resources-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/fr\/webinars\/5-etapes-elaborer-strategie-efficace-marketing-croissance\/","upcoming":false},{"ID":89492,"post_author":"97","post_date":"2021-08-19 09:16:10","post_date_gmt":"2021-08-19 16:16:10","post_content":"<p><strong>Intervenant principal\u00a0:<\/strong><\/p>\r\n<p><img class=\"alignnone wp-image-10573\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2020\/08\/Forrester-Small.png\" alt=\"Forrester\" width=\"195\" height=\"70\" \/><\/p>\r\n<p>La relation entre respect de la vie priv\u00e9e et personnalisation ne cesse de gagner en importance dans un contexte d\u2019incertitude o\u00f9 nous passons de plus en plus de temps sur Internet.<\/p>\r\n<p>Venez \u00e9couter Fatemeh Khatibloo et Stephanie Liu, deux analystes \u00e9m\u00e9rites de Forrester, parler des aspects d\u00e9ontologiques et de l\u2019\u00e9volution des enjeux li\u00e9s \u00e0 la protection de la vie priv\u00e9e, des attentes des consommateurs, et de leur processus de prise de d\u00e9cision.<\/p>\r\n<p>Jessica Owen, de PolicyGenius, viendra nous parler du r\u00f4le essentiel jou\u00e9 par Iterable dans l\u2019impl\u00e9mentation d\u2019une strat\u00e9gie de personnalisation r\u00e9volutionnaire par son entreprise.<\/p>\r\n<p>Rejoignez ce panel afin de\u00a0:\u00a0<\/p>\r\n<ul>\r\n\t<li>comprendre comment les gens prennent des d\u00e9cisions\u2014et comment r\u00e9duire le stress associ\u00e9 \u00e0 la prise de d\u00e9cision ;<\/li>\r\n\t<li>d\u00e9couvrir des exemples de personnalisation \u00ab d\u00e9rangeante \u00bb, et comment \u00e9viter de commettre des erreurs embarrassantes ;<\/li>\r\n\t<li>d\u00e9couvrir les principes d\u2019une personnalisation ad\u00e9quate, et comment la mettre \u00e0 profit pour cultiver l\u2019empathie aupr\u00e8s des clients.<\/li>\r\n<\/ul>","post_title":"Comment \u00e9viter d\u2019\u00eatre \u00ab d\u00e9rangeant \u00bb et trouver le juste \u00e9quilibre entre respect de la vie priv\u00e9e et personnalisation","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"equilibre-entre-respect-privee-personnalisation","to_ping":"","pinged":"","post_modified":"2021-10-15 16:16:07","post_modified_gmt":"2021-10-15 23:16:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=89492","menu_order":112,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","pretty_date":"ao\u00fbt 19, 2021","thumbnail":"","url":"https:\/\/iterable.com\/fr\/webinars\/equilibre-entre-respect-privee-personnalisation\/","upcoming":false},{"ID":89503,"post_author":"97","post_date":"2021-08-19 09:16:11","post_date_gmt":"2021-08-19 16:16:11","post_content":"<p><strong>Jon Harmer<\/strong>, responsable produit chez Google, nous rejoint pour un webinaire tr\u00e8s sp\u00e9cial consacr\u00e9 \u00e0 l\u2019une des th\u00e9matiques les plus tendances du moment - AMP pour e-mail et l\u2019avenir de l\u2019e-mail.<\/p>\r\n<p>Que vous codiez d\u00e9j\u00e0 des e-mails AMP ou que vous souhaitiez simplement d\u00e9couvrir de quoi il retourne, ne ratez pas cette occasion de vous plonger dans le monde de Jon afin de comprendre ce qu\u2019il est possible d\u2019accomplir aujourd\u2019hui et de prendre une longueur d\u2019avance.<\/p>\r\n<p>Ce sera \u00e9galement l\u2019occasion de r\u00e9pondre \u00e0 des questions concernant Gmail, AMP pour e-mail, et ce que r\u00e9serve l\u2019avenir aux marketeurs e-mail.<\/p>\r\n<p><strong>Vous y d\u00e9couvrirez\u00a0:<\/strong><\/p>\r\n<ul>\r\n\t<li>Une pr\u00e9sentation des d\u00e9fis et des opportunit\u00e9s pos\u00e9s par AMP pour e-mail<\/li>\r\n\t<li>Une s\u00e9rie d\u2019exemples impressionnants utilisant AMP pour e-mail<\/li>\r\n\t<li>Une FAQ sur la relation entre Google et le marketing e-mail<\/li>\r\n<\/ul>","post_title":"AMP pour e-mail&nbsp;: Cas d\u2019utilisation et facteurs pour toutes les marques (m\u00eame la v\u00f4tre&nbsp;!)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"amp-pour-email-utilisation-facteurs-pour-toutes-marques","to_ping":"","pinged":"","post_modified":"2021-10-15 16:18:05","post_modified_gmt":"2021-10-15 23:18:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=89503","menu_order":126,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","pretty_date":"ao\u00fbt 19, 2021","thumbnail":"","url":"https:\/\/iterable.com\/fr\/webinars\/amp-pour-email-utilisation-facteurs-pour-toutes-marques\/","upcoming":false}]