Like experimenting in the kitchen, there’s more than one way to cook up an amazing marketing campaign.

Leaning on years of experience observing, developing, and testing thousands of cross-channel messages, we’ve deconstructed six popular lifecycle campaigns down to their core ingredients.

Watch our cross-channel and mobile marketing MasterChefs and expect to come away with:

• New perspective on some of the most-utilized campaigns marketers implement across the customer lifecycle
• Email, push & SMS examples of 5-star brands to inspire you
• Pro tips for kicking your marketing messages up a notch