- On-demand
- 54 Minutes
Like experimenting in the kitchen, there’s more than one way to cook up an amazing marketing campaign.
Leaning on years of experience observing, developing, and testing thousands of cross-channel messages, we’ve deconstructed six popular lifecycle campaigns down to their core ingredients.
Watch our cross-channel and mobile marketing MasterChefs and expect to come away with:
- New perspective on some of the most-utilized campaigns marketers implement across the customer lifecycle
- Email, push & SMS examples of 5-star brands to inspire you
- Pro tips for kicking your marketing messages up a notch
Hosted by
![Alyssa](https://iterable.com/wp-content/uploads/2023/05/Alyssa.jpeg)
Alyssa Jarrett
![Tasmin-headshot-1jpg-scaled-e1652735516731](https://iterable.com/wp-content/uploads/2019/05/Tasmin-headshot-1jpg-scaled-e1652735516731.jpg)
Tasmin Singh
Iterable
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