The holiday shopping season is just around the corner and if you’re like most email marketers, you’re already busy planning for this pivotal time of year. In this live webinar, Iterable’s Seth Charles and 250ok’s Anthony Chiulli will help prepare you for a successful email marketing season by sharing tips to optimize delivery, reach, and conversions with your customers. 

Here’s what you’ll learn:

• Data hygiene and appropriate list acquisition tactics
• Sending infrastructure preparation
• Content and branding strategies
• Mail volume and sending frequency tips
• Segmentation and targeting considerations
• Monitoring, reporting, and deliverability mitigation advice