Ask a Builder About: How TaskHuman Improves Program Engagement From Personalized Journeys

February 15, 2023

30 minutes

On demand

Do you believe “if you build it, they will come?” In episode three of this series, hear how TaskHuman found that to not always be true!

What does work? TaskHuman discovered that a robust user journey strategy was the key to increasing user engagement and retention. During this webinar, Head of Growth Marketing at TaskHuman, Emma Lehman, will share how her team uses Iterable to personalize journeys across the lifecycle—from welcome to onboarding, and beyond.

Iterable’s Senior Director of Customer & Partner Marketing, Katie Pope, will join Emma as she demonstrates how TaskHuman’s onboarding journey—a sequential step-by-step user experience—increased user adoption, participation, and KPIs across the board.

Walk away from this webinar understanding:

  • How to increase user engagement and adoption through user journeys
  • How to build robust journeys throughout the customer lifecycle
  • New ideas to personalize messages and earn loyalty
  • Best practices for executing multi-channel messages

Speakers

  • Katie Pope

    Senior Director of Customer & Partner Marketing
    Iterable

  • Emma Lehman

    Head of Growth Marketing
    TaskHuman